TWG FilmGenre Infographic Round5...
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WHO WHERE 70% of moviegoers consider MORE THAN ONE MOVIE before deciding which one to see. thinkwithgoogle.com Sources: Google Search Data, January 2013–August 2014 Google/Millward Brown Digital, "Moviegoer Decision Path,” September 2014, Base: Moviegoers who have planned to see a movie in theater in the past six months, N =1575 Google Data, January 2013–September 2014, Indexed views on YouTube content related to 364 top movies MPAA Theatrical Market Statistics, 2013 PLOT DIRECTOR CONVENIENT SHOWTIMES PEOPLE WHO WATCHED TRAILERS ON YOUTUBE FOR... BIG FRANCHISE ACTION FAMILY HORROR COMEDY DRAMA ACTION FAMILY HORROR COMEDY DRAMA CAST POSITIVE REVIEWS People want to know about all kinds of things— cast, plot, soundtrack, ratings, showtimes and more. WERE MORE LIKELY TO ALSO WATCH CONTENT ABOUT... CONSUMER ELECTRONICS SKATE SPORTS SOCCER COMICS SHOPPING/APPAREL SOUNDTRACK MUSIC MOVIE REFERENCES SHOPPING/APPAREL COMPUTER GAMES OFFBEAT ARTS SOCCER MARTIAL ARTS HOME & GARDEN HUMOR COMICS CRIME & JUSTICE MARTIAL ARTS Most views happen the month leading up to a film’s release, but there’s also a lot of interest in a movie after it’s in theaters. When movies hit the in-home market, there’s a healthy jump in video views. A big spike occurs when official trailers are released. There is a jump in views right when a movie is released. Dramas still get a lot of attention after they come out, more so than other genres. MOVIE CONTENT HAS ON THE WEB, DEPENDS ON GENRE THE OFFICIAL MOVIE TRAILER influences their decision most... than any other source. 3X MORE CARED MORE ABOUT... WHEN MAKING UP THEIR MIND. GO TO YOUTUBE. Of moviegoers who use video sites to look for more information about a film… 4 OUT OF 5 PEOPLE WHO SAW... WHO WHY ? WHO WHO WHAT ACTION FAMILY HORROR DRAMA COMEDY FRANCHISE (character name) who plays in ? (movie title) (song title) who sings in ? (movie title) who made ? (movie title) what movie should I watch? what is about? (movie title) when does come out? when does dvd come out? (movie title) (movie title) where is playing? the movie where . (something happens) (movie title) why is rated ? why is called ? (movie title) (movie title) (movie title) (rating) WEEKS BEFORE RELEASE WEEKS AFTER RELEASE 50 47 44 41 38 35 32 29 26 23 20 17 14 11 8 2 0 -4 -7 -10 -13 -16 -19 -22 -25 -28 -31 -34 -37 -40 -43 -46 -49 -52 RELEASE DATE VIEWS OF MOVIE-RELATED CONTENT ON YOUTUBE BY GENRE WHO WHEN TOP QUESTIONS SEEING THE BIGGER PICTURE OF MOVIEGOER VIEWERSHIP TRAILERS LEAD STAYING POWER WHAT MATTERS TO MOVIEGOERS ASKED ABOUT MOVIES What Influences the Films We See Last year, 68% of Americans and Canadians—228.7 million people—went to the movies. How do they decide what to see? Google conducted a study with Millward Brown Digital to learn how moviegoers research and choose the films they watch. ADMIT ONE ADMIT ONE ADMIT ONE A FRIEND’S OPINION 8% INFORMATION ON THE CAST 11% PREVIEW MOVIE TRAILER 39% MOVIEGOERS LIKE TO DO THEIR RESEARCH. BEHIND THE BOX OFFICE
Transcript of TWG FilmGenre Infographic Round5...
WHOWHERE
70%of moviegoers consider
MORE THAN ONE MOVIEbefore deciding which one to see.
thinkwithgoogle.com
Sources:Google Search Data, January 2013–August 2014Google/Millward Brown Digital, "Moviegoer Decision Path,” September 2014, Base: Moviegoers who have planned to see a movie in theater in the past six months, N =1575Google Data, January 2013–September 2014, Indexed views on YouTube content related to 364 top moviesMPAA Theatrical Market Statistics, 2013
PLOT DIRECTORCONVENIENTSHOWTIMES
PEOPLE WHO WATCHED TRAILERS ON YOUTUBE FOR...
BIG FRANCHISE
ACTIONFAMILYH ORRORCOME DYDRAMA
ACTIONFAMILYH ORRORCOME DYDRAMA
CAST POSITIVEREVIEWS
People want to know about all
kinds of things—cast, plot,
soundtrack, ratings, showtimes and more.
WERE MORE LIKELY TOALSO WATCH CONTENT ABOUT...
CONSUMER ELECTRONICSSKATE SPORTS
SOCCER
COMICSSHOPPING/APPAREL SOUNDTRACK MUSIC
MOVIE REFERENCES SHOPPING/APPAREL
COMPUTER GAMESOFFBEAT ARTS
SOCCER
MARTIAL ARTSHOME & GARDEN
HUMOR
COMICSCRIME & JUSTICEMARTIAL ARTS
Most views happen the month leading up to a film’s release, but there’s also a lot of interest in a movie after it’s in theaters.
When movies hit the in-home market, there’s a healthy jump in video views.
A big spike occurs when official trailers are released.
There is a jump in views right when a movie is released.
Dramas still get a lot ofattention after they come out, more so than other genres.
M O V I E C O N T E N T H A S
O N T H E W E B ,
DEPENDS ON GENRE
THE OFFICIAL MOVIE TRAILER influences their decision most...
than any other source. 3X MORE
CARED MORE ABOUT...
WHEN MAKING UP THEIR MIND.
GO TO YOUTUBE.
Of moviegoers who use video sites to look for more information about a film…
4 OUT OF 5
PEOPLE WHO SAW...
WHOWHY
?
WHO
WHOWHAT
ACTIONFAMILYHORROR DRAMA COMEDYFRANCHISE
(character name)who plays in ?
(movie title)
(song title)who sings in ?
(movie title)
who made ? (movie title)
what movie should I watch?
what is about?
(movie title)
when does come out?
when does dvd come out?(movie title)
(movie title)
where is playing?
the movie where .(something happens)
(movie title)
why is rated ?
why is called ?(movie title) (movie title)
(movie title) (rating)
WEEKS BEFORE RELEASE WEEKS AFTER RELEASE
5047444138353229262320171411820-4-7-10-13-16-19-22-25-28-31-34-37-40-43-46-49-52RELEASE
DATE
VIEWS OF MOVIE-RELATED CONTENT ON YOUTUBE BY GENRE
WHOWHEN
T O P Q U E S T I O N S
SEEING THE BIGGER PICTURE OF
MOVIEGOER VIEWERSHIP
T R A I L E R S L E A D
S T A Y I N G P O W E R
W H A T M A T T E R S T O M O V I E G O E R S
ASKED ABOUT MOVIES
What Influences the Films We See
Last year, 68% of Americans and Canadians—228.7 million people—went to the movies. How do they decide what to see? Google conducted a study with Millward Brown Digital to learn how moviegoers research and choose the films they watch. ADMIT ONE
ADMIT ONE
ADMIT ONE
A FRIEND’SOPINION
8%INFORMATIONON THE CAST
11%
PREVIEW
MOVIETRAILER
39%
MOVIEGOERS LIKE TO DO THEIR RESEARCH.
BEHIND THE BOX OFFICE
