Twelve chapter of_i.b[1]
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Transcript of Twelve chapter of_i.b[1]
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CH APTER
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MNEs confront two sets of pressures: Cost reduction – calls for global integration. Local responsiveness – calls for local adaptation.
Integration Responsive Framework
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International division: Typically used when firms engage home replication strategy
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Geographic Area Structure: appropriate for localization strategy.
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Global product division structure: Highly responsive to pressure for cost efficiency; Reduces
inefficient duplication in multiple countries.
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Global matrix: Designed to be both cost efficient and locally responsive; Difficult to deliver in
practice.
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Institution-Based Considerations
External relationships
Internal relationships
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© 2010 Cengage Learning. All rights reserved.
External relationships:
•MNEs are subject to frameworks erected by governments Informal• institutions dealing with host and home countries.
Internal relationships:
•Organizational structure specifies scope of various parties’ responsibilities.
Organizational norms, values, and networks
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Resource-Based Considerations
Does a structural change add value?
Strategy must be rare.
Inimitability – formal structures are easier to observe, making informal structures more popular.
Organization of MNEs, formal and informal.
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Knowledge management:the structures, processes, and systems that actively
develop, leverage, and transfer knowledge.
Two categories of knowledge: Explicit knowledge – codifiable. Tacit knowledge – non-codifiable. Transfer requires hands-on practice.
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© 2010 Cengage Learning. All rights reserved.
“The differences in knowledge management in MNEs stem
fundamentally from the interdependence between the
headquarters and foreign subsidiaries, and among various
subsidiaries”.
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Subsidiary control:Subsidiary initiatives may inject a spirit of entrepreneurship throughout the larger corporation.
Corporate control: Hard to distinguish between good-faith subsidiary initiative and opportunistic empire-building. Subsidiary initiatives are not necessarily compatible with corporate-wide goals.
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