Tweet this
-
Upload
rachele-kanigel -
Category
Documents
-
view
295 -
download
6
description
Transcript of Tweet this
+
Tweet this:Using social media to find, report, and distribute the news
Rachele KanigelSan Francisco State University
+
“If the news is important, it will find me.”
-Mark Zuckerberg
+Digital Publishing Life Cycle
+Which social media tools are you using?
Tumblr
Cover it Live
Foursquare
Storify
Other tools?
+Social media strategizing
Facebook and Twitter are THE news source for many people, especially college students. If you’re not there, how will people find your content?
Search Engine Optimization - You want people to find your content! You need links to your content.
Stand out above the noise and competition (Demonstrate personality! Offer readers valuable material.)
Use social media to get and give information – make it a two-way street.
+What are you doing with social media?
Are you simply promoting stories?
Are you posting news updates?
Are you engaging readers?
Are you asking questions?
Are you getting responses?
Are you getting story ideas?
Are you finding sources?
Are you getting contributions – photos, videos, news alerts?
+
+Seven steps to using social media
+Step 1: Set up your social media presence
Facebook – publication page; personality pages for columnists, editor-in-chief
Twitter – accounts for publication and for key topics/people --@PublicationSports, @PublicationArts, @PublicationEditor
Storify -- for special stories or events
Cover it Live – for important meetings, games
+
+Step 2: Develop your publication’s social media identityWhat kind of “personality” does your publication have in the social media sphere?
Campus publications should be:
Friendly -- approachable, not snarky
Outgoing – reaching out to readers
Curious -- interested in what’s happening on campus
Authoritative – a reliable source of information
Fast – the first to report campus (and sometimes community) news
+Step 3: Connect with others
Follow campus officials, professors, student government leaders, coaches, athletes and other key campus figures on Twitter
Link to campus organizations on Facebook
If your school has relationships with other schools – it’s part of a statewide system or it’s embroiled in a fierce rivalry – connect to people/institutions at those schools
+Step 4: Engage with readers
Retweet and reply to Twitterers
Pose questions
Ask for feedback
Invite contributions
Converse
Offer free stuff – giveways, contests
+Step 5: Look for news/story ideas
Check out postings by key sources on your campus or beat
Search your school (and/or your beat) on Twitter periodically – what are people talking about?
Check postings about events by hashtag
+Step 6: Use social media tools to report stories
Ask readers:
Did you feel the earthquake?
Are you at the game tonight?
What do you think of the controversial new drinking policy?
+
+
+Step 7: Tell stories with social media tools
Incorporate social media posts in stories
Try new storytelling formats
+
+
http://www.washingtonpost.com/wp-srv/special/metro/facebook-story-mothers-joy-familys-sorrow.html
+
+Step 7: Distribute the news
Don’t use traditional headlines – be more engaging
Be selective – don’t post every story. Choose stories that will play well in the social media sphere
Promote content that people are likely to retweet, “like” and share – cool videos, shocking news, weird photos