Tweet the Debates

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Tweet the Debates David A. Shamma, Lyndon Kennedy, Elizabeth F. Churchill Internet Experiences Yahoo! Research

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From my talk at the Social Media Workshop at ACM MM. Full paper can be found here: http://bit.ly/lkoki

Transcript of Tweet the Debates

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Tweet the DebatesDavid A. Shamma, Lyndon Kennedy, Elizabeth F. Churchill

Internet ExperiencesYahoo! Research

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Internet Experiences GroupYahoo! Research

(David) Ayman Shamma Lyndon Kennedy Elizabeth Churchill

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Traditional Video

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Traditional Comments and TagsLeft in Whole, Unattached.

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Some tags can be added as annotationsPost annotations don’t allow for real time commentary.

This part is interesting.

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Social Conversations happen around videosWell – actually people join in a session and converse afterwards.

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Social and Live PerformanceDJs manage three social networks through group of mediums like: MySpace, Webcasts, Twitter, Facebook, and IM.

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Much of Social Media is about CongregationSomething we think about at CHI and CSCW.

(if you are so definition inclined you can enjoy the above paste)

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A new form of indirect media-object annotation.中国没有 Twitter

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People Tweet While They Watch

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@kanye dude, not cool #vmaTweeting while watching offers implicit event annotation…one in need of media reification.

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CurrentTV: Hack the Debate

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A TWEET

RT: @jowyang If you are watching the debate you’reinvited to participate in #tweetdebate Here is the 411http://tinyurl.com/3jdy67

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ANATOMY OF A TWEET

RT: @jowyang If you are watching the debate you’reinvited to participate in #tweetdebate Here is the 411http://tinyurl.com/3jdy67

Repeated (retweet) content starts with RT

Address other users with an @

Tags start with #

Rich Media embeds via links

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INDIRECT ANNOTATION

RT: @jowyang If you are watching the debate you’reinvited to participate in #tweetdebate Here is the 411http://tinyurl.com/3jdy67

Sept 26, 2009 18:23 EST

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Tweet Crawl

• Three hashtags: #current #debate08 #tweetdebate• 97 mins debate + 53 mins following = 2.5 hours total. • 3,238 tweets from 1,160 people.

– 1,824 tweets from 647 people during the debate.– 1,414 tweets from 738 people post debate.

• 577 @ mentions (reciprocity!)– 266 mentions during the debate– 311 afterwards.

• Low RT: 24 retweets in total– 6 during – 18 afterwards.

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Volume of Tweets by MinuteCrawled from the Twitter RESTful search API.

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Tweets During and After the DebatesConversation swells after the debate.

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Volume of Conversation Follows the Debate

Post debate

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Does Conversation follow After a SegmentThink of Isaac Newton

Post Segment?

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Will the roots of f’(x) find segmentation markers?

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Automatic Segment DetectionWe use Newton’s Method to find extrema outside μ±σ to find candidate markers. Any marker that follows from the a marker on the previous minute is ignored.

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Automatic Segment Detection with 92% AccuracyWhen compared to CSPAN’s editorialized Debate Summary ± 1 minute.

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Tags As Boundary Objects

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Directed Communication via @mentionsJohn Tweets: “Hey @mary, my person is winning!” Makes a directed graph from John to Mary.

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Barack, NewsHour, & McCain automatically discovered.High Eigenvector Centrality Figures on Twitter from the First US Presidential Debate of 2008.

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Sinks in the networkHigh in degree but poor centrality.

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Tweets to TermsCommon stems in bold-italic.

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Tweets are Reaction not Content

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HCC and MM Findings & Future Work

• Indirect annotation through community action

• Uncollected Sources (read: events) are highly valuable

• Segmentation

• Figure Identification

• Term Distance

• What about Sentiment? Onset? Trends? Sustained Topics?

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Argentina v England (1986 FIFA World Cup quarter-final)

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Nooo! #worldcup #handEvent Onset!

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July 20, 1969 Apollo 11 Moon Landing

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omg! @nasa r u kddng? #landing #fake #moonTags as boundary objects can find communities & sets.

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Godzilla attacking the Tokyo

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やばい!国会議事堂をつぶしている!@radon がんばって! #gojira

Tweet Content Comprehension Need Not Be Needed.

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Statlerhttp://bit.ly/statler

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@paulr they are coming #2The midnight ride of Paul Revere

Thanks Chloe S., Ben C.,

Marc S., M. Cameron J.,

Ryan S.!