Tweet success: How and why to use social media to promote the things you love
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Tweet Succe
ss
@coolcatteacherwww.coolcatteacher.com
Vicki Davis
I deleted my Twitter account.I don’t mean to be paranoid but I think people werefollowing me.
70yearsTo get to 50 million subscribers
38yearsTo get to 50 million subscribers
13yearsTo get to 50 million subscribers
4yearsTo get to 50 million subscribers
50 daysTo get to 50 million subscribers
35 daysTo get to 50 million subscribers
M arketingA rtsR ecreationE ntertainment
Ain’t what they used to be either
Modern Marketing Mix
•Traditional•Digital•Social
Email Open Rates•2002: 37.3%•2005 26%•2011 17%
Banner Click Through Rates
•Mid 90’s 3%•2000’s .5%•2010 .1%
“Email, banner, and search engine results are going down except for those who have a social component”
Gary Vaynerchuk@garvyvee
Mass MediaFROMThe Age of
Social MediaTOThe Age of
Marketing-Induced Consumer-to-ConsumerWord of Mouth Generates more than
2XThe Sales of Paid Advertising
Customers Referred byOther Customers have a37
%Higher Retention Rate
25%Of people choose to engage with brands
because they want to jointhe community of brand fans
73%Of Millennials feel it is their responsibility
to help friends and family makeSMART PURCHASE DECISIONS
10%The percentage of a population holding an
unshakable belief to convincethe rest of the population to
ADOPT THE SAME BELIEF.
Brand Advocates are
70%More likely to be seen as a GOOD SOURCE
of information by people around them
A WORD-OF-MOUTHrecommendation isthe Primary factor behind20-
50%Of all Purchasing Decisions
Social MediaYOUMay not be on
ChildrenBUTYour
ARE
Social MediaYOUMay not be on
CustomersBUTYour
ARE
Social MediaYOUMay not be on
MembersBUTYour
ARE
Social MediaYOUMay not be on
BuyersBUTYour
ARE
• Business• Your Industry• The Causes You Love
M arketingA rtsR ecreationE ntertainment
The Age of the Influencer
Examine our “to be” list
before we make our
“to do” list
My secret to Tweet Success
•Helpful•Humorous•Inspiring•Entertaining•Improve people’s lives•Learn & ask questions
Man from Bangladesh on my plane
“This is your last generation of prosperity because none of you want to work. My friends and I are coming here and taking all your jobs. Enjoy
your life.”
Facts for your future
Click icon to add picture
Georgetown University Center on Education and the Workforce, December 2009
0%
20%
40%
60%
80%
100%
32
10 11 10
40
34 30 28
12
810 12
919 21 23
7 10 11 10
1917 17
There Is Growing Demand For An Increasingly Educated Workforce
Workforce job requirements, by education level
1973 1992 2007 2018
Graduate degree
Some college
HSdiploma
HS dropouts
Associate’s degree
Bachelor’s degree
Every child in the UK age 5 and upwill be taught to program
every year starting in 2014
• 90% of US Schools have No Computer Science Courses offered• We will have a 1.4 million Computer
science jobs in the next 10 years with only 400,000 qualified candidatescode.org
INNOVATEOR
depreciate
Work smarter•Twitter•Buffer app•Hootsuite
•Facebook•Scheduler
Are we shoveling coal on the Titanic?
Students have a voice
Key New & Emerging Social Networks
•Facebook•Twitter•Linked In•Pinterest
•Google Plus•Vine•Instagram•Snapchat
Do something today that yourfuture self will thank you for.
You are all influencers…
Tweet Succe
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@coolcatteacher
Vicki Davis
Join me online and learn how to have your own tweet success.