Tweet success: How and why to use social media to promote the things you love

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Tweet Succes s @coolcatteacher www.coolcatteacher.c om Vicki Davi I deleted my Twitter account. I don’t mean to be paranoid but I think people were following me.

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The age of the influencer is upon us. What does it mean for business and what shifts do you need to make now so you can be in business for the next 20 years? Social media such as Facebook, Twitter, Instagram are part of any organization that wants to be viable into the future.

Transcript of Tweet success: How and why to use social media to promote the things you love

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Tweet Succe

ss

@coolcatteacherwww.coolcatteacher.com

Vicki Davis

I deleted my Twitter account.I don’t mean to be paranoid but I think people werefollowing me.

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70yearsTo get to 50 million subscribers

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38yearsTo get to 50 million subscribers

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13yearsTo get to 50 million subscribers

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4yearsTo get to 50 million subscribers

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50 daysTo get to 50 million subscribers

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35 daysTo get to 50 million subscribers

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M arketingA rtsR ecreationE ntertainment

Ain’t what they used to be either

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Modern Marketing Mix

•Traditional•Digital•Social

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Email Open Rates•2002: 37.3%•2005 26%•2011 17%

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Banner Click Through Rates

•Mid 90’s 3%•2000’s .5%•2010 .1%

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“Email, banner, and search engine results are going down except for those who have a social component”

Gary Vaynerchuk@garvyvee

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Mass MediaFROMThe Age of

Social MediaTOThe Age of

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Marketing-Induced Consumer-to-ConsumerWord of Mouth Generates more than

2XThe Sales of Paid Advertising

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Customers Referred byOther Customers have a37

%Higher Retention Rate

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25%Of people choose to engage with brands

because they want to jointhe community of brand fans

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73%Of Millennials feel it is their responsibility

to help friends and family makeSMART PURCHASE DECISIONS

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10%The percentage of a population holding an

unshakable belief to convincethe rest of the population to

ADOPT THE SAME BELIEF.

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Brand Advocates are

70%More likely to be seen as a GOOD SOURCE

of information by people around them

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A WORD-OF-MOUTHrecommendation isthe Primary factor behind20-

50%Of all Purchasing Decisions

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Social MediaYOUMay not be on

ChildrenBUTYour

ARE

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Social MediaYOUMay not be on

CustomersBUTYour

ARE

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Social MediaYOUMay not be on

MembersBUTYour

ARE

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Social MediaYOUMay not be on

BuyersBUTYour

ARE

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• Business• Your Industry• The Causes You Love

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M arketingA rtsR ecreationE ntertainment

The Age of the Influencer

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Examine our “to be” list

before we make our

“to do” list

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My secret to Tweet Success

•Helpful•Humorous•Inspiring•Entertaining•Improve people’s lives•Learn & ask questions

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Man from Bangladesh on my plane

“This is your last generation of prosperity because none of you want to work. My friends and I are coming here and taking all your jobs. Enjoy

your life.”

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Facts for your future

Click icon to add picture

Georgetown University Center on Education and the Workforce, December 2009

0%

20%

40%

60%

80%

100%

32

10 11 10

40

34 30 28

12

810 12

919 21 23

7 10 11 10

1917 17

There Is Growing Demand For An Increasingly Educated Workforce

Workforce job requirements, by education level

1973 1992 2007 2018

Graduate degree

Some college

HSdiploma

HS dropouts

Associate’s degree

Bachelor’s degree

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Every child in the UK age 5 and upwill be taught to program

every year starting in 2014

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• 90% of US Schools have No Computer Science Courses offered• We will have a 1.4 million Computer

science jobs in the next 10 years with only 400,000 qualified candidatescode.org

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INNOVATEOR

depreciate

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Work smarter•Twitter•Buffer app•Hootsuite

•Facebook•Scheduler

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Are we shoveling coal on the Titanic?

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Students have a voice

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Key New & Emerging Social Networks

•Facebook•Twitter•Linked In•Pinterest

•Google Plus•Vine•Instagram•Snapchat

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Do something today that yourfuture self will thank you for.

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You are all influencers…

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Tweet Succe

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@coolcatteacher

Vicki Davis

Join me online and learn how to have your own tweet success.