Tweak Social Media For Business

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Social Media 101 for Door County Businesses Martha Beller Owner Tracy Andropolis Web Design & Digital Strategy Mike Jarman Graphic & Web Design Tweak Social Media & Marketing Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Transcript of Tweak Social Media For Business

Social Media 101 for Door County Businesses

Martha Beller Owner

Tracy Andropolis Web Design & Digital Strategy

Mike JarmanGraphic & Web Design

Tweak Social Media & Marketing

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

About Tweak

Founded in April 2013 by Martha Beller

Our Mission: To provide clients with creative, thoughtful

marketing solutions at a fair price

Currently have 24 clients who we assist with social media, digital marketing, web design, and public relations initiatives on a year-round basis

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Faces of Tweak• Martha Beller, Owner• Tracy Andropolis, Web Design &

Digital Marketing Strategy• Mike Jarman – Graphic & Web Design• Meia Jacobs, Digital Account Manager• Natalie Robinson, Social Media

Account Rep• Melissa Ripp, PR & Social Media

Consultant• Jason Vincent, Videographer

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

What Tweak Offers• Social Media Marketing (posting and

management of Facebook, Twitter, Instagram, Pinterest, and other platforms)

• E-Newsletter creation and management

• Content Writing (blogs, web copy, advertising, etc.)

• Web & Graphic Design• Videography• Public Relations assistance

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Social Media:What is it, and Why is it SO

Important?

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

The Merriam-Webster Definition:

Social media is “forms of electronic communication

through which users create online communities to share information, ideas, personal

messages, and other content.”

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

And, It’s Doing Nothing But GROWING.

In 2016, it is estimated that there will be around 2.13 BILLION

social network users around the globe, up from 1.4 billion in 2012.

WHOA.

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

3 out of 4 people you know check Facebook.

According to Pew Internet Research:• 74% of online adults use social networking

sites• More than HALF of all online adults 65 and

older use Facebook. • 40% of cell phone owners check social via

mobile.• 52% of online adults now use two or more

social media sites (up from 42% in 2013)

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Social Media & Business

• 92% of marketers in 2014 claimed that SMM (social media marketing) was important for their business

• 80% of those 92% indicated that SMM increased traffic to their websites

• 85% of marketers are currently participating in SMM, but 85% aren’t sure which tools are the best for their business

• This means there is a HUGE opportunity to reach customers through SMM – if you know what to do

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Reasons to Use Social Media for Your Business

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Reasons to Use Social Media for Your Business

1) Increase Brand Recognition.

2) Improve Brand Loyalty.

3) Increase Business Opportunities.

Even More Reasons to Use Social Media for Your Business

4) Decreased Marketing Costs.

5) Better Customer Experiences and Feedback.

6) Your Competition is Already There.

Social Media is Important.

So, How Do I Get Started?

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Step One: Pick Your Goal

1)Build Your Brand?

2)Drive Sales?

3)Increase Conversation?

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Step Two: Pick Your Platforms & Post!

(No, you don’t have to be on ‘em all.)

Think about your goal, and then think about the customers you’d like to attract for the purpose of

this goal. What social media platforms are they on?

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Facebook“The Dinner Party”

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Facebook Posting Tips• Stick to the 80/20 rule (80%

engaging, social content; 20% directly selling your product/service

• Photos and videos work best; stay away from wordy posts

• Ask question to engage audiences• Post enough, but not too much

• Respond to customers, don’t ignore

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Consider “Boosting” Posts

• Facebook has an incredibly powerful targeted ad program.

»You set your budget»Choose your audience based on age,

location, gender, interests and more.»Get your important messages out to

more people.

Facebook Case Study:The Cookery

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Twitter“The Water Cooler”

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

A Bit About Twitter(Or, What’s a #Hashtag?)

Tweet: A 140-character messageRetweet: Re-sharing or giving credit to someone else’s tweetFeed: The stream of tweets you see on your homepage (similar to Facebook’s News Feed)Handle: Your usernameMention: A way to reference another user in your tweetHashtag: A way to denote a conversation in Twitter (#DoorCounty #StPatricksDay)

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Twitter Posting Tips:• Post often.

• Twitter is a marathon, not a sprint.• Don’t be too hashtag-happy• Don’t be afraid to mention businesses that

you work with or your best customers in tweets. Twitter is a great way to build customer loyalty.

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Twitter Case Study: The Main Course

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Instagram“The Instant Telegram”

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

InstaWHAT?Instagram is a photo-sharing and

video-sharing social media platform. It enables users to take photos or videos, and post it directly to Instagram and a variety of other platforms at the same

time (Facebook, Twitter, etc.)

There are 300 million users on the site per month – mostly teens and

Millennial.

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Instagram Posting Tips• Have a balance of fun images and

images from your business• Embrace #hashtags and trends like

#ThrowbackThursday• Keep the text accompanying the

photos to a minimum• Post to other social media platforms

simultaneously to cultivate a following

• Keep a “laid back” approach to posting

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Pinterest“The Online Bulletin Board”

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Pinterest Posting Tips• Designate boards that are tailored to

different aspects of your business• Use rich pins to add more information (where to purchase something, directions to a hotel)• Follow other businesses

• Post more than just photos or links (videos and brochures can be pins!

• Keep content relevant and engaging

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Pinterest Case Study: Tweak Social Media

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Whew!

There’s SO More to Social Media Than We Can Possibly

Cover in 30 Minutes.

We Could Literally Talk About Social Media for Days.

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker

Websites

• Importance of having a mobile friendly website.

• Difference between mobile site and responsive design. Is one better that the other? Why.

• Connecting all the pieces. • Integrating social media into websites. • Enewsletter sign ups – etc.

THANK YOU & QUESTIONS

Tweak Social Media & Marketingwww.tweakdoorcounty.com

920.256.0712

Find us on Facebook or on Twitter as @doortweaker

Social Media & Marketing • www.tweakdoorcounty.com • 920.256.0712 • @doortweaker