Tw Steel Magazine 2013 Fall

TW STEEL - MAGAZINE1| www.twsteel.com |

M A K I N G A S T A T E M E N T

TW STEELF a l l E d i t i o n 2 0 1 3

RACES ANDFACES

TW Steel & The Rising Sahara Force India Formula One Team

Pursuing Her Passions

-Kelly Rowland-

DJ MITCHELL NIEMEYERTAKING HIS MUSIC TO THE BIG TIME

Dario Franchitti Celebrating an IndyCar Champion

MAGAZIN

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FA

SH

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TW STEEL - MAGAZINE4

CE5002 44 mm AND CE5003 48 mm

multI FuNCtIoN AutomAtIC

CEO DivEr fEaturEs

State of the art Multi Function Automatic movement with

shock absorber, 26 jewels, 28.800 A/h.42 hours power

reserve. Date Day Month 24H-time Power reserve

indication. 10 ATM water resistant. Scratchproof sapphire

crystal on the front and back.


LEttEr frOm thE CEO

JoRDy CobElENS

Welcome to the world of TW Steel one where were

unashamedly Big in Oversized Watches and where

we consider ourselves to be a pioneering global lifestyle

brand continuing to offer a bold, luxurious and affordable

product.

The purpose of this magazine is to give you a snapshot of

The Watch in Steel and the dynamic platforms we market

ourselves in all of which have proved to be exceptionally

successful for us since our inception in Amsterdam in

2005.

The watch business is extremely competitive but we

embraced that challenge and find ourselves with a firmly

established global footprint, our timepieces retailing in over

100 countries worldwide. We enjoy subsidiary offices in

key markets such as New York, USA, Hong Kong, China,

Sydney, Australia and Bangkok, Thailand.

Our Big Time marketing initiatives include being the

Official Timing Partner of the Sahara Force India Formula

One Team and an Official Sponsor of Yamaha Factory

Racing in the MotoGP Championship both of which are

the pinnacles of their respective sports.

It is through our product however that we continue to

shine and its through a fantastic support network of

dedicated and enthusiastic retail partners we build our

brand on. I trust that after reviewing our magazine, and

understanding our foundations, you will join us and be a

part of our continued success.


DARIO FRANCHITTICElEbRAtINg AN INDyCAR CHAmPIoN

tW StEElS FAStESt AmbASSADoR

SPoRtS HIS lAtESt DESIgN

LIvINg A DReAmDJ mItCHEll NIEmEyER

tHE DutCHmAN tAkINg HIS muSICAl

tAlENt to tHE bIg tImE

KeLLY ROWLANDPuRSuINg HER PASSIoN QuICk FIRE

Q&A WItH tHE globAl SENSAtIoN

28

16

39Think big and be ambitious ....................................................................................... 7Oversized timepieces ........................................................................................................... 9Big time news .......................................................................................................................... 11 Our global brand ambassadors ................................................................................ 18State of mind ........................................................................................................................... 22Big time boarding ................................................................................................................. 32Bold statements .................................................................................................................... 33 Friends of The brand ........................................................................................................36Yamaha Factory Racing ................................................................................................... 37Take control of your life .................................................................................................. 43Making a difference ............................................................................................................ 44Eye catching .............................................................................................................................. 47

TW STEELcontentsvIeW FROm THe TOP

JoRDy CobElENS

FRom DJ to AWARD WINNINg

ENtREPRENEuR

RACeS FACeS AND PLACeSSAHARA FoRCE INDIA FoRmulA oNE tEAm

lIFE At tHE PINNAClE oF globAl motoRSPoRt

AbOuT TW STeeLAN ovERvIEW oF tHE bRAND

HoW WE bECAmE bIg IN ovERSIzED WAtCHES

7

13

9

Think big and be ambitiousJORDY CObeLeNS tW StEEl CHIEF EXECutIvE oFFICER

bEHIND tHE SCENES PROFILe



Born and raised in Amsterdam, it was Jordys father, Ton Cobelens, who first forged his sons interest in watches as a distributor in The Netherlands before go-

ing on to run a successful advertising agency. With Ton

then starting his own watch brand, Jordy soon found

himself honing his entrepreneurial skills at school, sell-

ing watches to the fathers and relatives of his friends.

Ton and Jordy first began working in earnest together

with the start of Tons Swiss watch brand. It was during

this period Jordy learned the trade, including spending

a year working in Germany, dealing with jewelers and

distributors, gaining first-hand experience of the watch

business on every platform. The company enjoyed

strong sales in Holland, Germany and Spain.

Running parallel to his on-going commitments in the

watch industry Jordy founded his own record company

JC Records. An accomplished DJ, Cobelens turned

his passion for music into a business while continuing

to play at several major festivals in Holland throughout

this time.

The concept of TW Steel was enough to lure Jordy back

into the watch business on a full-time basis and again

work with his father in 2005. Believing in the potential of

the brand, Jordy seized the opportunity to head up

TW Steel and front its development as it quickly be-

came a leader in the field of oversized watches, its

name meaning The Watch in Steel.

With Ton focusing on the design of these highly indi-

vidual watches, which will number 140 models in 2013,

Jordy has successfully led TW Steel from the front and

into global brand expansion and sponsorship through

the likes of TW Steels association as Official Timing

Partner to the Sahara Force India Formule One Team.

TW Steel continues to go from strength to strength with

Jordy Cobelens unrivalled passion for the brand driving

its continued success while at the same time he

maintains his interests in the music industry through

another of his companies, Steel Entertainment Group

a leading artist management and events organization.

bEHIND tHE SCENES PROFILe

Jordy Cobelens knows watches.

As CEO of TW Steel, not only is

the 30-year-old engaged in the

development of a burgeoning global

watch brand, he also learned his

trade from the ground up with over

a decades worth of experience in the

business dating back to his mid-teens.

Cobelens entrepreneurial flare was

officially recognized in 2011 when he

was named Emerging Entrepreneur

of the Year at the prestigious Ernst

& Young Business Awards in The

Netherlands.


Its about showing to the world that as a bold and ambitious individual, you wear a timepiece reflective of your personality. It demonstrates your appreciation

for the finer things in life while allowing you to continue

to maintain and express your individual style.

Acknowledging that it remains an important element

of your overall look, whatever your surrounding.

With an oversized collection showcasing something for

everyone, we can take you from effortless chic to indus-

trial design in a heartbeat with a collection comprising

140 stunning oversized timepieces all offering truly

affordable luxury to the consumer.

Our Origins

A simple four-model collection launched in The

Netherlands in 2005 has quickly turned The Watch in

Steel into a breakout lifestyle brand with a range

consisting of approximately 140 individual executions

in 2013.

Our reach

From relatively humble beginnings in 2005, we are

now available in over 100 countries worldwide across

approximately 5000 retail outlets and counting!

canteen style

Our Dna

Instantly recognizable as a TW Steel model, the

Canteen Style timepiece is truly the very DNA of the

brands oversized philosophy with the design of

these models coming from the American invented

canteen cup, the benefit being to ensure each

execution is water resistant.

ceO tech WOrlD centennial

Flexing Our Design Muscles

Sometimes our passion for outstanding design

sees the creation of unique, one-off pieces, most

notably our award-winning Swiss Made CEO Tech

World Centennial piece winner of the prestigious

Peoples Choice Award at the 2013 Couture Time

Awards and valued at $100,000.

oversized timepieces

TW Steel is all about making

a statement

tHE NEED TO KNOW


CEO tECh WOrLD CEntEnniaL

Designed to celebrate the

brand retailing in over 100

countries, this unique Swiss

Made model is a true show-

case of our design talents and

passion for luxury.

Swiss Made ETA Valjoux 7750,

25-jewel chrono Automatic

movement (28.800.Hz) with

incabloc shock protection.

484 diamonds, VVS-grade and

full cut, totaling 7.08 carat.

tHE NEED TO KNOW

CantEEn

A true classic. The Canteen

Style has proved to be a global

hit with its simple but stylish

features. It represents the

very origins of TW Steel

and remains central to

its continued growth.


TW Steel Flagship Store Opens in ManilaTW Steels Asian expansion continues with a

third purpose built brand boutique opening

in The Philippines capital of Manila. Offering

consumers yet another stylish environment for all

things Big in Oversized Watches, the success

of the boutiques also complements our on-going

marketing campaigns in the region where the

likes of ambassadors Kelly Rowland and David

Coulthard have been utilized for in-store visits.

YAMAHA Tw STEEl SpONSOrSHIp

Weve always been committed to investing in global marketing

strategies with motorsport often being at the foundation of this

plan due to the massive audience reach and brand awareness

opportunities of the likes of Formula One. This year weve

kicked it up a notch by going all out on four-wheels with Sahara

Force India AND on two-wheels now thanks to an exciting

new partnership with Yamaha Factory Racing in the MotoGP

Championship.

Were revved up over this association, not least as the team

employs reigning MotoGP World Champion, Jorge Lorenzo,

and 7-time World Champion Valentino Rossi both riders scoring

race wins this season for Yamaha Factory Racing. To read more

on our latest relationship, please turn to page 40.

bIg tImE NeWS

We recently celebrated reaching the milestone

number of 100,000 followers on Twitter,

making TW Steel the number one watch

brand on the popular social media platform.

Weve been working hard attracting people

to @TWSteel and encouraging the use of

the brands #BigTime hash-tag handle. As a

result weve seen a rapid rise in followers as

we continue to share our brand activities and

showcase our models on Twitter.

At the same time TW Steel is an active presence

on other social media channels such as Facebook

where were the fastest growing brand in the

Jewellery and Watches category based on

Likes, Instagram and YouTube.

By utilizing all platforms for dynamic promotions

and Win a Watch competitions, we truly engage

fans of the brand and first time consumers.

lEts Go social


TW STeel fighTS cancerWe love to live life to the fullest.

Encouraging others to do the same,

we have created a Love Life edition

together with Fight Cancer, part of

KWF Kankerbestrijding / Dutch Cancer

Society. Fifty Euros from each watch

sold goes to the battle against cancer.

The message this unique watch

conveys is to live life to the fullest a

statement that fits both Fight Cancer

and TW Steel perfectly.

EMErSON fITTIpAldIAuTOGRAPH SESSION The two-time Formula One World Champion

and long-term TW Steel brand ambassador

still knows how to attract a crowd! The

Brazilian legend remained a popular fixture

at the famed Crescent Street Festival held

each year in Montreal to let the city party

during the Canadian Grand Prix weekend.

With a new Limited Edition TW Steel coming

out later this year in his honor, Emersons

global fan base will undoubtedly be keen to

get their hands on it.

bIg tImE NeWS


TW Steel entered into a multi-year partnership to become the

Official Timing Partner of the Sahara Force India Formula

One Team in February 2013.

Formula One boasts the largest annual global TV audience, beaten only by the FIFA World Cup and the Olympics, which of

course are only hosted every four years.

Its engagement capabilities for a young

energetic company like TW Steel are there-

fore immense and has offered a tremendous

awareness platform.

PARTNeRSHIP

RACeS FACeS and

PLACeS

The famed two-dots logo of TW Steel

features prominently on major brand

platforms with Sahara Force India inclu-

ding on the race cars, the drop-down timing

monitors and on the sleeves of the drivers

race-suits. As part of its commitment to the

team, TW Steel has produced an official

Sahara Force India watch collection for

retail, further engaging the relationship via

the thousands of retail outlets currently

selling the brand worldwide. >>

PARTNeRSHIP


The six dynamic new timepieces in the

TW Steel Sahara Force India collection elegantly

reflect the successful TW Steel Pilot model DNA,

with bold, stylish, clean looks, while incorpora-

ting subtle yet powerful design accents to marry

them to the Sahara Force India brand inclu-

ding featuring the teams patriotic logo, both on

the dial and engraved on the case backs. The

platform offered by such an association enables

numerous brand engagement and consumer

awareness opportunities in and around the

team competing at the very pinnacle of global

motorsport.

PARTNeRSHIP


Scotlands Paul Di Resta

and Germanys Adrian Sutil

lead the charge for Sahara

Force India. Scoring points

consistently, both drivers

have successfully demon-

strated their speed against

their more established

competition.

One of the annual highlights of the year is, of

course, the Monaco Grand Prix. Sahara Force India

Formula One Team Principal, Dr Vijay Mallya, hosts one of the most exclusive parties of the week-

end on his stunning yacht The Indian Empress.

TW Steel CEO Jordy Cobelens was in attendance

with Steel Entertainment Group DJs who performed

a set to the VIP party-goers giving them a taste of

BIG TIME music.

You can follow Sahara Force India Formula One Team

via their official website: www.saharaforceindia.com

And on Twitter: @ClubForce

PARTNeRSHIP

KellY ROWlAND

The life of a TW Steel ambassador is truly a

hectic one Kelly Rowland is no exception

Now appearing in Americas version of

The X Factor and having recently launched her

fourth solo studio album Talk A Good Game,

Kelly, a multiple Grammy Award winner, knows the

pressures of time!

Q&A KeLLY ROWLAND



Despite her demanding schedule, we sat

down with Kelly to get her thoughts on

style, time management and, of course,

her love of oversized watches.

Q: You have a love of fashion and style. What

did you want to achieve in the design of your

own TW Steel watches?

Kelly rowland (Kr): I wanted to be able to cre-

ate an eye-catching statement piece that was

masculine, but fashion forward for the ladies.

Ive always believed that accessories complete

an outfit. To be able to design a watch that in-

tegrates power and style is what I really wanted

to achieve in my own special edition

TW Steel watches.

Q: Is there an added appeal to being oversized

because of the statement it makes and the look

it projects?

Kr: An oversized watch is a clear-cut state-

ment. It shows both strength and ability. When

you put on an oversized watch, you dare to be

bold. Thats really what TW Steels all about.

Q: Whats been the reaction to you wearing

TW Steel since becoming an ambassador

for the brand?

Kr: Everyone wants to know what kind of

watch Im wearing. They cant believe how

affordable such a striking watch actually is!

Q: Do you feel women are more open to try

something a little bit different and perhaps a

bit bolder regarding their watches?

Kr: Absolutely! I think that when a woman

wears an oversized watch, it shows how fly she is

and how shes in control of her life. When I put on

my TW Steels I feel empowered. Every woman

should feel like they can accomplish anything

because simply, we can!

Q: Time and timing plays such an important role

in your busy life how do you balance everything

so you can do it all?

Kr: Its about having a team that looks out for

you and knows what to prioritize. unfortunately

theres only 24 hours in a day but with good

management, everything that needs to be done

can be done! I try to be as punctual as I can,

I dont like to be late. I dont have an excuse now

with all my TW Steel watches!

Q&A KeLLY ROWLAND


Mick Doohan (Multiple MotoGP World Champion)

Australias Mick Doohan is simply

a legend in motorbike competition.

With five consecutive 500cc World

Championship titles (now MotoGP) to

his credit from 1994 to 1998, Micks

pursuit of perfection on two-wheels

guaranteed his status as a true great.

kelly RowlanD (Singer)

A global star who found fame as a member of

Destinys Child, one of the most successful groups

of all time, Kelly Rowland has now blossomed into

a stunningly unique solo artist with four best-

selling albums to her credit. A multiple Grammy

Award winner, Kelly continues to grow her fan base

through her music and as a popular TV personality.

DaviD coulthaRD (Multiple F1 Race Winner)

Best known for his 13 Formula One race

wins which included two Monaco Grand Prix

victories, not to mention 62 podium appearan-

ces, the Scotsman raced at the pinnacle

of motorsport for 14 seasons. Now a popular

commentator with the BBC, Coulthard remains

an active presence in the F1 paddock.

thE GuiDE tO Our

GlobAl bRANd AMbASSAdoRS

Each TW Steel brand ambassador revels in the attention that wearing a TW Steel watch brings. From international sporting platforms

to key lifestyle events TW Steel stands out from the crowd.

Enjoying relationships with high profile personalities has further helped to raise awareness for the brand.

this is my time David Coulthard


eMeRson FittipalDi (double Formula one World Champion)

A truly global star thanks to his two Formula One

World Championships, won in 1972 and 1974,

Brazils Emerson Fittipaldi is also a two time win-

ner of the Indy 500, his successes there coming

in 1989 and 1993. A firm fan favorite, the Brazil-

ians popularity knows no boundaries thanks to

his laid back style and love of people.

Mitchell nieMeyeR (dJ)

Dutch DJ Mitchell Niemeyer is a brand ambas-

sador who similarly promotes TW Steels lifestyle

and entertainment platforms. A breakout star of

Amsterdams Dance scene, Mitchell has a host

of international sets to his credit at some of the

leading venues in London, Hong Kong, New York,

Miami, Los Angeles and Las Vegas.

DaRio FRanchitti

(Multiple IndyCar Champion)

The Scottish race car driver captured his first IndyCar

Series Championship in 2007, taking his maiden Indy

500 win that same year. Hes gone on to cement his

reputation in North America with three consecutive Indy-

Car Series titles in 2009, 2010 and 2011 and two more

Indy 500 victories in 2010 and 2012 respectively making

him the most successful British driver in IndyCar history.

thE GuiDE tO Our

GlobAl bRANd AMbASSAdoRS

kivan tatlitug (Actor)

Kivan enjoys a significant following

in Turkey, and in Turkish communi-

ties globally, as well as in the Middle

East thanks to the popularity of his TV

shows which have won the renowned

star several acting awards.


tW301 40 mm


valerie:soh

STATE OF MIND***

WE NEVER REALLY KNOW WHATS GOING ON IN OTHER PEOPLES MINDS.

BUT MY MOMMY ALWAYS SAYS THAT ITS IMPORTANT TO CONSTANTLY BE NICE REGARDLESS

AND I AM LEARNING TO SLOWLY CONCENTRATE ON THAT.

TO RISE ABOVE PERSONAL INSECURITIES, IRRITATIONS AND DOUBTS AND...

PROGRESSIVELY EMBRACE THINGS I CANNOT CHANGE.

StAtE oF mIND


StAtE oF mIND


MY MIND HAS BEEN CONSTANTLY VIBRATING TO A HUM THAT WONT

QUITE GO AWAY. LITERALLY BEEN RUNNING BACK AND FOrTh

BETWEEN THINGS. NEED PEACE OF MIND NOW!

StAtE oF mIND


StAtE oF mIND


THERE ARE DAYS WHERE YOU WAKE UP AND YOU

WANT TO BE MORE, DO MORE AND SEE MORE.

THEN THERE ARE THE MOMENTS BEFORE YOU SLEEP AND YOU

WISH TO RELIVE THAT MOMENT AND LIVE IN THE NOW.

StAtE oF mIND


StAtE oF mIND

***

IF IT WAS EVEN POSSIBLE TO DEVELOP A BOY CRUSH AT MY AGE,

I THINK IT JUST HAPPENED. MITCHELL IS AN EXTREMELY TALENTED DJ AND FRIEND.

SUPPORT SUPPORT!

W W W. vA l E R I E S o h . C o MA l l I M A G E S A R E C o P y R I G h t E d b y v A l E R I E S o h 2 0 0 9 . A l l R I G h t S R E S E R v E d .


CElEbRAtINg A CHAmPIoN

DARIOFRANCHITTI

Franchitti, a proud ambassador for the

brand Big in Oversized Watches since 2010,

has undoubtedly cemented his status as one

of IndyCars all-time great drivers. Now a

three-time Indy 500 Winner, following his

latest success at the Indianapolis Motor

Speedway in 2012, the four-time IndyCar

Series Champion continues

to collect the accolades in North America.

In the wake of his continued on-track successes, and also the popularity of his two previous TW Steel timepieces the Grandeur Tech editions (TW607 & TW608) and the Swiss

Automatic Limited Editions (TW887 & TW888), TW Steel is

proud to unveil the all-new CEO Canteen Automatic Dario

Franchitti Limited Edition. >>

INSPIRINg


Limited to a production run of just 500 pieces, the CE1200, will

be available as a 50mm execution only. It features a 9015 Auto-

matic movement from Miyota with a sapphire glass see-through

caseback. The 9015 is only fitting for Darios new model as its a

more refined movement, with an increased focus on performance

featuring 24 jewels with 28.800HZ (8 beats per second) enjoying

less deviation and less friction between the moving parts.

Dario is a true watch aficionado, were delighted to produce

another piece with his signature design to it, stated TW Steel CEO,

Jordy Cobelens. He continues to compete at the highest level

and weve incorporated that into his latest model by using the likes

of the 9015 movement for better performance. Darios TW Steel

executions are popular and I know this will be no different.

Im tremendously excited to have another TW Steel designed

with my name attached to it, enthused Franchitti who com-

petes for Target Chip Ganassi Racing in IndyCar. At 50mm this

is truly my Big Time addition to the collection and I love it, its

not subtle but its definitely got a refined masculinity to it. Weve

carried the theme of the previous watches into this one but by

going with the Canteen style, were opening up a new level of

interest and appeal Im sure.

Im tremendously excited to

have another TW Steel

designed with my name attached

to it

INSPIRINg

TW Steel produced TW887 (48mm) pictured above, and TW888 (48mm) a Swiss Automatic Limited Edition named in Franchittis honor to celebrate his 2010 Indy 500 victory limited to just 500 models of each.


The CE1200 boasts a black dial housed in a sandblasted

PVD dark titanium coated case with a hammered bezel. As

with previous Franchitti editions, the number 10 stands out

in a bold red, reflecting his current car number, while the 2

and 7 sport green to honor the No.27 he raced to win his

first Indy 500 and IndyCar Championship back in 2007. The

piece also features a stylish black leather strap with thick

stitching and metal pieces and is 10 ATM water resistant.

CEO Canteen Automatic Dario Franchitti Limited Edition

INSPIRINg


tW701 48 mm

gRANDEuR DIvER


YOuNg TALeNT

BIG TIME BOArdINGRocco van Straten shares our passion to do everything BIG

TIMe. Specialising in wakeboarding and snowboarding, Rocco

is one of Hollands leading action sports athletes. Whether its

snow or water, he is always looking to make a splash. As a

friend of the brand, we support Rocco to continue doing this

for a long time to come.


BOld statEmEnts

PEoPlES CHOICe

Is there a better way to make

a bold statement than to sport a

TW Steel watch? We dont think so!

these exciting models are notable for their distinctive hammered bezels with the crown cap also featuring the same

effect with the hammered steel pattern.

the Canteen automatics feature a

miyota 8215 movement with a crystal

case back. We have developed our own

rotor (Genova pattern) with the tW steel

logo engraved on it for additional brand

identity.

CantEEn autOmatiC

TwA203


PEoPlES CHOICe

CantEEn

Tw1

CantEEnTw2

the originals and indeed the very Dna from which every other tW steel owes it start as a proud member of the oversized family. Elegantly simplistic and ageless in its design, the Canteen models are readily iden-tifiable by their hook/crown cap and their leather straps with the famed two-dots logo representing tW steel.

CantEEn

With their bold embrace of vibrant color, the new Canteen fashion executions from tW steel offer both fashionable and afforda-ble oversized styling. all editions feature the use of a 3-hand miyota 2415 movement and are 10 atm water resistant.

CantEEn fashiOn

Kelly rowland is as sophisticated and as stylish as her tW steel timepie-ces. her personality is clearly reflected in their design as someone who makes a bold statement in her industry while radiating a fashionable and feminine charm.

CE4006 (44mm) is visually striking with a bold pink mother of Pearl dial and a bezel incorporating 56 zirconia baguettes, also in pink. featuring a miyota 0s25 chronograph movement, the outside of the watch boasts a sandblasted, aa-grade PvD rose gold plated case. the feminine look of the watch is capped by a pink italian leather croco print strap.

KEllY rOwlANdCEO tECh EDitiOns

CantEEnTw500

CantEEnTw525

CEO tEChCE4006


PEoPlES CHOICe

MICK dOOHAN SpECIAl EdITION

tECh

Tw613

tECh COLLECtiOn

a first for tW steel comes in the form of the case pillars, connecting the bezel to the case back, taking the design of motorcycle shock absorbers. the watches also feature a miyota Os25 chrono-graph movement, measuring time accurate to 1/20th of a second, with reinforced mineral crystals featuring a sapphire layer further bolstering its appeal. Water resistant to 10 atm.

PiLOt mODEL this Pilot model presents a simple yet bold elegance in a timepiece reflective of both classical and contemporary styling. the Chronograph editions utilize the miyota 0s20 movement.

PiLOt

Tw415


aLan CumminG

rOb WarnEr

Evan hanDLErCOrEntinE QuinOu

Patti LabELLE

JamiE fOxx

JaY-Z

CLauDia h D LErOux

KarL muGGEriDGE

JuLiE bEnZ

DJ CLOCK

hiLarY rhOnDaannE hEChE

snOOP DOG

mELissa rEiDCiara

LEE mCKEnZiE GEOrGE bEnsOn

FRIENdS oF thE bRANd

tW steel has many celebrity friends and followers including some of the worlds most famous personalities, from actors

and presenters through to singing sensations and sports stars!

RoCkINg tHE TW STeeL LOOK



Yamaha Factory Racing is Yamahas wholly-owned full-Factory Team in MotoGP. The team was founded

in 1999 and is now based in Gerno de

Lesmo, close to Monza, in a brand new

state-of-the-art facility with all techni-

cal, logistical, managerial and commu-

nications departments housed under

one-roof.

The team enjoys an enviable rider line-

up this season with 2012 MotoGP

World Champion, Spains Jorge Lorenzo

YAmAHAFACTORY RACINg

TW Steel announced in May 2013 a new global sponsorship deal with Yamaha Factory Racing, the brand becoming an Official Sponsor of the Italian-based squad competing in MotoGP as part of a multi-year relationship.

of the introduction of an all-new TW

Steel Yamaha Factory Racing watch

collection.

The introduction of the four-piece

range showcases the very best of

both brands at the start of a unique

collaboration.

These dynamic timepieces perfectly

reflect TW Steels stylish design

accents while infusing the very brand

DNA and the racing pedigree of

Yamaha Factory Racing into each

model. All the elements combine

together to ensure a collection with

wide appeal to both fans of the team

and its riders as well as consumers

appreciative of contemporary, bold,

oversized watches.

(#99) partnered with Italian legend

and multiple MotoGP World

Champion, Valentino Rossi (#46).

With TW Steel enjoying

branding platforms

through its relation-

ship with the team at

each race weekend,

The Watch in Steel

has further cemented

its partnership with

the team courtesy

PARTNeRSHIP


YOu Can fOLLOW Yamaha faCtOrY raCinG via thEir OffiCiaL WEbsitE:

WWW.YamahamOtOGP.COm anD On tWittEr: @YamahamOtOGP

PARTNeRSHIP


25-old-year old Dutch DJ, Mitchell Niemeyer, is one of the breakout stars of the Amsterdam Dance scene with a host of international sets to his credit including playing at some of the leading venues in London, Hong Kong, New York, Miami, Las Vegas and Los Angeles.

Living a drEamDJ MITCHELL NIEMEYER


The highly talented star was named to TW Steels brand ambassador portfolio in February 2013, the DJs passion and ambition matching those of The

Watch in Steel therefore making it an ideal partnership.

With a style comprising both Dance and Electro,

Niemeyer, the former Amsterdam-born model, honed

his skills from an early age and quickly established him-

self as a leading DJ eventually being signed to Steel

Entertainment Group and its sub-division Steel Artist

Management, the company also co-founded by

TW Steel CEO, Jordy Cobelens.

Mitchells first release under Steel Entertainment Group

managemend was Hollywood, which featured

Jonathan Mendelsohn, the track being a perfect

showcase of the Dutch DJs talents with a truly BIG

TIME sound and a stylish video.

Im thrilled that Mitchell is a TW Steel brand ambas-

sador, commented TW Steel CEO and co-owner Jordy

Cobelens. Weve had a long association with him and

weve utilized his talents at many of our brand events

from launch parties to BASELWORLD.

Im delighted to make our relationship more formal in

recognition of not only what hes achieved but

particularly where hes now going. Hes truly reflective

of the TW Steel brand with his big, bold sound and his

ambitious talent. Its a perfect match for us as we

continue to cement our reputation as a truly global

lifestyle brand.

Im really happy to join the TW Steel family and its amazing

ambassador line-up


Steel entertainment Group

TW Steel enjoys a partnership with its sister company, Steel

Entertainment Group (SEG), whose role it is to execute high

profile branded events on behalf of the brand.

Steel Entertainment Group also offers a complete 360-degree platform for DJs and artists including management services, through its sub-division, Steel Artist Management, while also providing event bookings, publishing and its own record label, Steel Music.

SEG has rapidly established itself as a major lifestyle entertain-ment property, with a key role in delivering exclusive events for TW Steel such as:

BaselWOrlD tW steel Parties 2011 / 2012Monaco grand Prix Party 2011Monaco grand Prix Party sFi 2013Kelly rowland Partnership announcement - london, 2011Kelly rowland special edition launch Party - new york, 2012Kivan tatltu g special edition launch Party - istanbul, 2012

In each example Steel Entertainment Group produced, on behalf of TW Steel, engaging and entertaining events with Steel Artist Management talent performing, while delivering a suitably branded experience for all VIP attendees.

Im really happy to join the TW Steel family and

its amazing ambassador line-up, stated Mitchell

Niemeyer. Ive long been a fan of the brand and Ive

seen just how big its become over the past few years.

Were both proudly Dutch and we have a shared

passion for music. Im fortunate to be traveling all over

the world doing what I love and in doing so I get to see

TW Steel everywhere. Were going to have some fun

times together!

His next release will be a collaboration with his fellow

TW Steel ambassador and multiple Grammy Award

winner Kelly Rowland.

With TW Steel continuing to make big, bold statements,

the combination of these two artists should underscore

that ethos!

mitchell Niemeyer

PiLOt

Tw419


Were looking for TW Steel consu-

mers to share with us exactly how

they would like to take control of their

lives whether its seeking a career

defining moment or achieving a long

held ambition.

Were taking entries via a specially

designed micro-site hosting the

promotion one winner will then be

voted for from the top-16 entries

chosen by TW Steel. The entry with

the most votes will then have their

ambition fulfilled by the brand with a

prize value of up to 50,000 Euros.

In support of the campaign, weve

enlisted the help of our world-class

roster of brand ambassadors to share

their experiences and showcase how

they launched themselves Big Time

and took control of their lives.

Our brand movie to support the

promotion sees Kelly Rowland,

David Coulthard, Mick Doohan,

Dario Franchitti, Kivan Tatltug,

Mitchell Niemeyer and TW Steel

CEO Jordy Cobelens all get in on

the action encouraging consumers

to buy their own TW Steel time-

piece and enter Pilot Your Life

the campaign running until 30th

November 2013.

Further details can be found by

visiting the Pilot Your Life site:

www.twsteel.com/pilotyourlife

tAkE CoNtRol oF youR lIFE

TW Steels latest consumer promotion Pilot Your Life is a celebration of not only its 24-strong Pilot collection, but also to inspire consumers to live Big Time and win an amazing opportunity to fulfill a lifelong ambition.

COmPeTITION

MAKING A dIffErENCE

TW Steel is proud to be associated with a

leading charity initiative in support of

Rhino Action Group Effort (RAGE) in South

Africa.


THE BIG TIME INITIATIvE pArTNErING wITH rAGE

ImmENSE CHARITY


Launching in September the partnership will see TW Steel retail a four-model collection, based on its popular Canteen Style timepieces,

incorporating the RAGE logo and sold exclusively

through a dedicated web-store with retail

proceeds being donated directly to RAGE.

Im exceptionally proud that TW Steel can get

behind such a worthy initiative in South Africa,

commented TW Steel CEO and co-owner, Jordy

Cobelens.

I know how passionate people are there about

protecting the rhino population, not least as

they represent such a powerful symbol of their

environment. Im delighted we can contribute

with our special edition timepieces, safe in the

knowledge that RAGE will ensure all proceeds are

managed appropriately and that those who

support this effort are making a real difference.

Rhino Action Group Effort assists in the fight

against illegal rhino poaching, the group specifi-

cally designed to be a safe conduit for public

contributions to the cause one that is close to

many South Africans hearts as well as the global

community.

Operating with complete transparency, cour-

tesy of legal and financial expertise from KPMG,

RAGE acts as the custodian of contributions

pending their distribution to those organizations

or individuals who can make best use of them in

the campaign to combat rhino poaching.

Further details on RAGE can be found via

their website: www.rhinorage.org

ImmENSE CHARITY


tW703 48 mm

gRANDEuR DIvER


eYe CAtCHINg

Share your TW Steel with us and join our Big Time community.

twsteel

@twsteel twsteelwatches

twsteel

TWSteel

We believe in doing everything Big Time and wed like to invite you to share your experiences through our social media platforms.

Were proud to have a strong presence across all the popular social media channels. Please join us on them for regular brand updates and exclusive promotions.

this is my timekelly Rowland

www.twsteel.com

CEo tECHCE4007

View from the top: About TW Steel: Races Faces and Places: Kelly rowland: Dario Franchitti: Living a dream:

Tw Steel Magazine 2013 Fall

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Transcript of Tw Steel Magazine 2013 Fall