Tvs Two Wheelers -Marketing-rajesh[1][1].Project

8/9/2019 Tvs Two Wheelers -Marketing-rajesh[1][1].Project

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A STUDY ON CONSUMER BUYING BEHAVIORAL PATTERN ON TWO

WHEELER PRODUCTS WITH REFERENCE TO TVS MOTORS IN

ARAKKONAM

AREA OF PROJECT

MARKETING

SCHOOL OF MANAGEMENT STUDIES

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

MAIDAN GARHI, NEW DELHI 110 068


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LIST OF THE CONTENTS

CHAPTER NO CONTENTS PAGE NO.

LIST OF TABLES & FIGURES

LIST OF SYMBOLS & ABBREVIATIONS

1 Introduction

1.1 General

1. Need !or t"e #tud$

1.% #coe o! t"e #tud$

1.' Indu#tr$ (ro!ile

1.) *o+an$ (ro!ile

1., (roduct (ro!ile

Re#earc" Met"odolo-$ & e#i-n

.1 T$e o! Re#earc"

. Re#earc" O/0ectie#.% Re#earc" In#tru+ent

.' 2ue#tionnaire e#i-n

.) ata *ollection

., Sa+lin- (rocedure

.3 (eriod o! Stud$

.4 Sa+le #i5e

.6 (ilot Sure$

.17 Li+itation o! #tud$

! ata Anal$#i# and interretation

%.1 ata Anal$#i#

%. Stati#tical Anal$#i#" Su++ar$ o! Findin-#

'.1 General Findin-#

'. Stati#tical Findin-#

# Su--e#tion and Reco++endation#

6 *onclu#ion

Aendice#

Re!erence

ii


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LIST OF TABLES AND FIGURES

S. NO TITLES PAGE NO

1 A-e 8i#e cla##i!ication o! re#ondent#

Gender 8i#e cla##i!ication o! re#ondent#

% Occuation 8i#e cla##i!ication o! re#ondent#

' Inco+e 8i#e cla##i!ication o! re#ondent#

) T"e /i9e# are o8nin- a re#ondent#

, T"e /i9e# /a#ed on re#ondent# e:erience3 A8arene## o! t"e t8o 8"eeler# t"rou-" re#ondent#4 T$e o! t8o 8"eeler# li9e to t"e re#ondent#6 ;it" -ear < t$e# o! t8o 8"eeler#

17 ;it" out -ear < t$e# o! t8o 8"eeler#11 T"e !actor# in!luencin- 8it" re#ondent#1 T"e t$e o! urc"a#e a /i9e1% Sati#!ied 8it" t"e +ilea-e1' Milea-e -ien er =9+>lt?1) Annual +aintenance co#t a/out re#ondent#1, Ratin- !or a!ter #ale# #erice#13 *o+ari#on 8it" ot"er /ene!it#14 I++ediate ro/le+ 8it" a!ter urc"a#e16 O!!er !ro+ dealer#

Note@ Releant Gra"# and c"art# are included under eac" ta/le.

CHAPTER 1

INTRODUCTION1.1 GENERAL

India a countr$ 8"ere t"e lar-e #e-+ent o! oulation i# +iddle cla## T8o

8"eeler /eca+e ea#ie#t +ode o! trael. Ri-"t !ro+ t"e introduction o! t8o 8"eeler#


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into t"e Indian +ar9et t"e$ /eca+e t"e darlin-# o! t"e +iddle cla## and een t"e loer

#e-+ent# adore t"e+. T"e +ain rea#on# !or t"e #ucce##!ul run o! t"e t8o 8"eeler# are.

AFFORDABILITY$ Motorc$cle# are a!!orda/le !or t"e aera-e

Indian +iddle cla## cu#to+er.

AVAILABILITY$ T"o#e are ea#il$ aaila/le 8"en co+ared to t"e

ru--ed Indian road condition /etter t"an t"e !our 8"eeler#.

ACCUSTOMISSATION@ T8o 8"eeler# -ot accu#to+ed to t"e ru--ed

Indian road condition /etter t"an t"e !our 8"eeler#.

Be#ide# t"u# t"e ri#e in !uel rice# and t"e lo8 rice# o! t"e t8o 8"eeler#

8"en co+ared 8it" t"e !our 8"eeler# ena/led t"e t8o 8"eeler# to e:cel on t"e

Indian road#. Slo8l$ t"e end c"an-ed in #uc" a 8a$ t"at een t"e uer and re+iu+

#e-+ent# o! t"e +ar9et #tarted acuirin- t"e t8o 8"eeler# in t"e earl$ #ta-e# o! t8o

8"eeler +ar9et.

T"ere 8"ere er$ !e8 /rand#C /ut 8it" t"e entr$ o! +an$ o! +an$ -lo/al

-iant# tr$in- t"e+#ele# u 8it" t"e Indian co+anie# t"e #cenario "a# c"an-eddra#ticall$. Late#t tec"nolo-$ 8a# introduced and t"e co+etition /et8een t"e#e

co+anie# /eca+e #ti!!. T"e t8o8"eeler #e-+ent it#el! /ranc"ed into +an$ #u/

dii#ion# and no8 a da$# one.

MOTOR CYCLE MARKET$

T"e +otorc$cle# can /e cla##i!ied into t8o cate-orie#@

1. T8o #to9e +otor c$cle#

. Four #to9e +otor c$cle#


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T8o #to9e /i9e# are o8er!ul and t"e$ "ae #uerior runnin- er!or+ance.

T"e co#t o! +aintenance o! t"e#e /i9e# i# er$ le##. But t"e t8o #to9e e"icle# are le##

!uele!!icient. T"at /eco+e# +ain dra8 /ac9 o! t"e t8o #to9e /i9e#C a# an Indian

cu#to+er i# #till er$ con#ciou# o! t"e !uel co#t. Be#ide# t"at t"e leel# o! ollution

cau#ed /$ t"e t8o #to9e# +otor c$cle# i# er$ "i-". Becau#e o! t"at t"e t8o #to9e

+otor c$cle# are !acin- eli+ination under t"e ne8 e+i##ion nor+#.

On t"e ot"er "and t"ere i# an increa#e in t"e u#er# o! t"e !our #to9e

+otorc$cle. T"i# i# +ainl$ due to t"e rai#e in t"e !uel co#t# and t"e -ro8t" in t"e

+iddle cla## #e-+ent t"at i# +ore concerned 8it" t"e !uel co#t#. T"e adanta-e# o!

t"e !our #to9e +otorc$cle /e#ide# -ood +ilea-e i# t"at it cau#e# le## ollution.

Do8eer #ati#!action 8it" t"e er!or+ance o! t"eir +ac"ine# "a# /een relatiel$ lo8

and t"e -eneral ercetion i# t"at !our #to9e /i9e# "ae -ood !uel econo+$ /ut t"e$

are #"o8. But t"e ne8 tend t"at "a# /een e+er-in- i# t"e -ro8in- de+and !or a

er!or+ance oriented ele+ent in t"e !our #to9e #e-+ent 8"ere /$ een +ore "i-"

o8ered er!or+ance i# #ou-"t 8it" out !or #ac9in- !uel e!!icienc$.

Becau#e o! t"e#e !act# it /eca+e nece##ar$ !or t"e #tud$ o! t"e !actor# t"at are

a$in- a 9e$ roe in t"e #ale o! a t8o8"eeler #o t"at co+anie# can -ra/ t"e +ar9et

and #ati#!$ t"e eerc"an-in- te#te# o! t"e co+an$.

1. NEED FOR THE STUDY

A TVS Motor Li+ited i# one o! t"e #econd leadin- co+an$ in t"e to8

8"eeler indu#tr$. ;it" t"eir #ucce## in Model# TVS VictorC TVS GLC Star *it$C

Scarcit$ Ma:C Aac"eC t"e$ decided to launc" a ne8 +odel 8it" Di-"er *c and a ne8

de#i-n to increa#e t"e +a9e o! de+and 8it" t"e er!ect /lend o! o8er #t$le and

a##ion.


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A# Ne8 Model in launc"ed /$ TVS. T"e co+an$ dealer 8anted to 9no8 t"e

cu#to+er #ati#!action leel a8arene##C i+act o! adanta-e#C +ode o! a$+ent#C

Oinion and er!or+ance o! cu#to+er.

1$! SCOPE OF THE STUDY

T"e #tud$ 8a# underta9en 8it" re#ect o! TVS t8o 8"eeler.

T"e Stud$ 8a# /a#ed on cu#to+er oinion and er!or+ance in

urc"a#in-.

T"e #tud$ "eled in reealin- leel o! cu#to+er /u$in- /e"aior.

T"e #u--e#tion o! t"e #tud$ 8ould /e u#e!ul in i+roin- t"e

!eature# o! t"e roduct on ar 8it" t"e co+etitor#.

T"ou-" u#in- ue#tionnaire collect data !ro+ all area#.

T"e #ure$ i# er$ +uc" a uantitatie +ar9et #ure$ rat"er t"e+ a

ualitatie one. It trie# to 9no8 t"e otion a "ead ercetion o!

cu#to+er#C

Sati#!action 8it" roduct on t"e /a#i# o! it# Milea-e

Identi!ication o! #ati#!action leel o! t"e cu#to+er# re-ardin- it#

tec"nolo-$ !eature# and #t$le.

1." INDUSTRY PROFILE$

A ric" /ac9-round o! +anu!acturin- "i-" alueC rea#ona/l$ riced roduct# an

unco+ro+i#in- ur#uit o! t"e -oal# to attain ualit$ alon- 8it" cu#to+er

#ati#!action t"e re#ultin- a!!init$ in 8or9in- culture# < /rou-"t +anu!acture# o!


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+otorc$cle# in colla/oration 8it" /ic$cle +anu!acturerC /rin-in- !ort" a +ar9et

leader. TVS Su5u9i Motor /eca+e !ir#t Indian *o+an$ to introduce 177 *c Indo

aane#e Motor c$cle# in Sete+/er164'.

Toda$ Ba0a0 "a# +ana-ed to ac"iee indi-eni5ation o! oer 3) ercentC a TVS

record 8orld8ide. TVS /eca+e #econd co+an$ in t"e countr$ to introduce !our


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T"e *o+an$ Manu!acture it# +otor c$cle#C Scooter Etter# and Moed# and

it# #tate o! t"e at !actorie# i# +$#ore and Do#ur.

(roduct Ran-e

TVS O!!er a ;ide ran-e o! t8o8"eeler.

Scooteretter# Scooter (eC (e

Moed# L Suer iC L DC TVS *"a+

Motor *$cle#@ =i? *entreC =ii? VictorC =iii? Star *it$ =i? Star *it$ Ma:

=? GL =i? Aac"e.

TVS

Apache

4-Stroke, 150cc, highperformance motorcycle.

TVS Victor

4-Stroke, 125cc, performancemotorcycle with VT-i technology.

TVS Scooty

4-Stroke, 90cc scooterette for the

new generation.

TVS Centra

4-Stroke, 100cc eec!ti"e

motorcycle with re"ol!tionary VT-i engine.

TVS Fiero

4 stroke, 150 cc premi!mperformance motorcycle.

TVS Star

4-Stroke,100cc "al!e for moneyeconomy motorcycle for goo#mileage an# r!gge# terrain.

TVS Super XL

2-Stroke, $0cc mope#.
http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsvictor.com/http://www.tvsscooty.com/http://www.tvscentra.com/http://www.tvsfiero.com/http://www.tvsfiero.com/http://www.tvsstarcity.com/http://www.tvsmotor.in/xlhome.asphttp://www.tvsmotor.in/xlhome.asphttp://www.tvsstarcity.com/http://www.tvsfiero.com/http://www.tvscentra.com/http://www.tvsscooty.com/http://www.tvsvictor.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsapache.com/http://www.tvsvictor.com/http://www.tvsscooty.com/http://www.tvscentra.com/http://www.tvsfiero.com/http://www.tvsstarcity.com/http://www.tvsmotor.in/xlhome.asp


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COMPANY SUCCESS$

T"e co+an$H# #ucce## "a# /een drien /$ cu#to+er centric olicie# and

tea+8or9 to ac"iee ro-re## and roductiit$. T"e "ilo#o"$ o! Ya+a"a

e+"a#i5e# t"e J(ur#uit o! E:cellenceK in de#i-nin- and +anu!acturin-

tec"nolo-icall$ and uali!iedl$ #ueri#or roduct# and in creatin- econo+ic alue

!or it# #ta9e"older#. It ta9e# care o! it# cu#to+er#.

T"rou-" alue /a#ed co+etitie ricin- and -ood a!ter #ale# #erice.

E:cellent +ar9etin- !inance and loan #erice#C an e!!icient dealer net8or9C tactical

ro+otion co+ri#in- o! !uel con#erationC +o/ile 8or9#"o#C #a!et$ driin- cour#e#

and ot"er#C all laced Ba0a0 in a lea-ue di#tinct !ro+ t"e conentional. T"e *o+an$

!ocu#e# on roidin- JValue@ !or Mone$K t"ou-" it# ricin- #trate-ie# and a!ter #ale#

#ere#


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CHAPTER NO

RESEAR*DMETDOOLOGY

.1 MEANING OF RESEARCH$

M. STE(DENSON in t"e enc$cloedia o! #ocial #cience de!ine re#earc" a#

Jt"e +aniulation o! t"in-#C concet# or #$+/ol# !or t"e uro#e o! -enerali5in-

to e:tendC correct or eri!$ 9no8led-eC 8"et"er t"at 9no8led-e aid# in

con#truction o! t"eor$ or in t"e ractice o! an artK

;e/#terH# Ne8 International ictionar$ de!ined re#earc" a#C care!ul or

critical inuir$ or e:a+ination in #ee9in- !act# or rincile#@ dili-ent ine#ti-ation

in order to a#certain #o+et"in-K

TYPE OF RESEARCH$

DESCRIPTIVE RESEARCH

In t"i# #ure$C de#critie re#earc" i# u#ed 8"ic" i# +o#t aroriate. T"i#

re#earc" ena/le# a re#earc"er to e:lore ne8 area# o! ine#ti-ation nor+all$

e+irical ro/le+# are ine#ti-ated adotin- t"i# aroac". A re#earc"er deelo#

"i# "$ot"e#i# /a#ed on "i# 9no8led-e a/out t"e #u/0ect +atter to #tud$.


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." %UESTIONNAIRE DESIGN$

T"e ue#tionnaire i# o! #tructured t$e 8"ic" con#i#t# o! clo#e

endedC oenendedC +ultile c"oice and dic"oto+ou# ue#tion# to #uit t"e #tud$.

.# DATA COLLECTION

ata could /e /roadl$ cla##i!ied a# !ollo8#@

.).1 (ri+ar$ ata

.). Secondar$ ata

.#.1 P&'()&* D)+)$

It i# 9no8n a# t"e data collected !or t"e !ir#t ti+e t"rou-" !ield #ure$.

Suc" data are collected 8it" #eci!ic #et o! o/0ectie# to a##e## t"e current #tatu#

o! an$ aria/le #tudied. (ri+ar$ data al8a$# reeal t"e cro## #ection icture o!

an$t"in- #tudied. T"i# i# needed in re#earc" to #tud$ t"e e!!ect or i+act o! an$

olic$.

.#. S-/)&* D)+)$

T"i# re!er# to t"e in!or+ation or !act# alread$ collected. Suc" data are

collected 8it" t"e o/0ectie o! under#tandin- t"e a#t #tatu# o! an$ aria/le. T"e

data collected and reorted /$ #o+e #ource i# acce##ed and u#ed !or t"e o/0ectie

o! t"e #tud$. In t"i# #ure$C #econdar$ data i# u#ed.


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.6 SAMPLING PROCEDURE

*onenience #a+lin- i# t"e #a+lin- rocedure u#ed in t"e #ure$. T"i#

+et"od o! #a+lin- inole# #electin- t"e #a+le ele+ent# u#in- #o+e

conenient +et"od -oin- t"rou-" t"e ri-or o! #a+lin- +et"od. T"e re#earc"er

+a$ +a9e u#e o! an$ conenient /a#e to #elect t"e reuired nu+/er o! #a+le#.

.8 SAMPLE SIE$

Sa+le #i5e i# re#tricted to 1)7 cu#to+er#.

.2 PILOT SURVEY$

(ilot #ure$ i# conducted !or te#tin- t"e ue#tionnaire#.%7 #a+le# "ae

/een conducted durin- t"e (ilot Stud$. (ilot #ure$ i# in !act t"e relica and

re"ear#al o! t"e +ain #ure$.

Suc" a #ure$ /rin-# to li-"t t"e 8ea9ne##e# o! t"e ue#tionnaire# and al#o

o! t"e #ure$ tec"niue#. Fro+ t"e e:erience -ained in t"i# 8a$C i+roe+ent

can /e +ade to t"e ue#tionnaire.


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.10 LIMITATION OF THE SURVEY$

1. Ti+e con#traint#@

A# t"e re#ondent# 8ere /u#$C t"e$ could not #are ti+e durin- t"e

interie8 #c"edule and "ence #a+le #i5e 8a# re#tricted to 177 deo#itor#.

. *o#t con#traint#@

ue to co#t !actor#C #ure$ could not /e e:tended !urt"er.

%. Bia#ed an#8er#.

'. A# t"e #tud$ 8a# underta9en in A+in0i9arai Branc"C it +a$ not /e

alica/le to ot"er /ranc"e#.

). T"e deo#itor# 8ere "e#itatin- to an#8er t"e releant detailed in!or+ation.


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CHAPTER NO 3 !

!.1 ANALYSIS AND INTERPRETATION

!.1 Analysis and Interpretation

T"e ter+ anal$#i# re!er# to t"e co+utation o! certain +ea#ure# alon-

8it" #earc"in- !or attern# o! relation#"i t"at e:i#t a+on- data -rou#. T"e dataC

a!ter collectionC "a# to /e roce##ed and anal$5ed in accordance 8it" t"e outline

laid do8n !or t"e uro#e at t"e ti+e o! deeloin- t"e re#earc" lan.

Interretation re!er# to t"e ta#9 o! dra8in- in!erence# !ro+ t"e

collected !act# a!ter an anal$tical or e:eri+ental #tud$. In !actC it i# a #earc" !or

/roader +eanin- o! re#earc" !indin-#.

(ercenta-e +et"od i# u#ed in t"i# anal$#i#. T"e$ are o!ten u#ed in data

re#entation !or t"e$ #i+li!$ nu+/er#C reducin- all o! t"e+ to a 7 to 177 ran-e.

T"rou-" t"e u#e o! ercenta-e#C t"e data are reduced in t"e #tandard !or+ 8it"/a#e eual to 177 8"ic" !act !acilitate# relatie co+ari#on#.


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CHAPTER !

T)45 N$!.!.1

AGE OF TDE RES(ONENTS

A '/ *)&7 N. O R79//+7 :

Belo8 7 Yr# %' .,3

1%7 Yr# ,% '

%1'7 Yr# % 1.%%

A/oe '7 Yr# 1 1'

T+)5 1#0 100

INFERENCE$

T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C ' o! t"e

re#ondent# are 1%7Yr# o! t"e TV# cu#to+er#C !ollo8ed /$ .,3 o! t"e

re#ondent# are /elo8 7Yr# o! t"e TV# cu#to+er#.


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AGE OF TDE RES(ONENT

F';& N. !.!.1

23%

42%

21%

14%

0%

%

10%

1%

20%

2%

30%

3%

40%

4%

!elo" 20 21#30 31#40 A$oe 40

&o'

o()espondentsin%

A*e in +ears


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TABLE NO$!.!.

GENER OF TDE RES(ONENTS

G/& S)(95 :

Male 16 4,

Fe+ale 1 1'

T+)5 1#0 100

INFERENCE$

T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C t"e 4, o! t"e

Male re#ondent# are cu#to+er# o! t"e TVS T8o ;"eeler#. Anot"er1' i# !e+ale

re#ondent#.


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GENER OF TDE RES(ONENTS

F';& N$!.!.

%&'

14'

(ale

)emale


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T)45 N$ !.!.!

O**U(ATION OF TDE RES(ONENTS

O--;9)+'/ N R79//+7 :

Goern+ent E+lo$ee 1) 17

(riate E+lo$ee %1 7.,3

Bu#ine## 6 16.%%

Student# % 1.%%

Ot"er# '% 4.,3

T+)5 1#0 100:

INFERENCE$

T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C

4.,3 re#ondentH# occuation "a# ot"er#. C 1.%% re#ondentH#

occuation "a# #tudent#. C 7.,3 re#ondentH# occuation "a# (riate

e+lo$ee.


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O**U(ATION OF TDE RES(ONENTS

F';& N$ !.!.!

2%.&$'

21.**'19.**'

20.&$'

10'

0

5

10

15

20

25

*0

*5

+o"ernm

ent

,ri"ate

-!sinss

St!#ents

.thers

,ccupation

&o'o()espondentsin%


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T)45 N$ !.!."

IN*OME LEVEL OF TDE RES(ONENTS

I/-( L


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IN*OME LEVEL OF TDE RES(ONENTS

F';& N $!.!."

41'

2$'

15' 1$'

0'

5'

10'

15'

20'

25'

*0'

*5'

40'

45'

elow *000 *001-&000 &001-9000 /o"e 9000

&o'o()espondentsin%

Inco+e Leel


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T)45 N$ !.!.#

TDE BIES ARE O;NING A RES(ONENTS

O9'/'/ N. O R79//+7 :

Ye# '' 6.%%

No 17, 37.,3

T+)5 1#0 100:

INFERENCE$

T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C t"e

37.,3 re#ondent# do not o8n a /i9e. T"e 6.%% re#ondent# o8n

a /i9e.


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TDE BIES ARE O;NING A RES(ONENTS

F';& N$ !.!.#

29'

$1'

0'

20'

40'

&0'

%0'

es o

&o'

,()espondentsin%

O9'/'/


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T)45 N$ !.!.6

TDE BIE BASE ON RES(ONENTS E(ERIEN*E

B'=7 N. R79//+7 :

TVS 1)7 177

Dero Donda 7 7

Ya+a"a 7 7

Ba0a0 7 7

T+)5 1#0 100:

INFERENCE$


177 o! t"e re#ondent# #aid to TVS t8o 8"eeler# i# /e#t.


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T)45 N$!.!. >

A;ARENESS OF TDE T;O ;DEELERS TDROUGD

RES(ONENTS

A?)&/77 N. R79//+7 :

Ne8# (aer# ) 1,.,3

Ma-a5ine# 11 3.%%

Friend#>Relatie# 41 )'

Sale#+an %%

T+)5 1#0 100:

INFERENCE$

T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C )' o! t"e

re#ondent# are a8arene## created /$ t"rou-" !riend# and relatie#. )' o! t"e

re#ondent# are a8arene## created /$ t"rou-" !riend# and relatie#.


29/82

A;ARENESS OF TDE T;O ;DEELERS TDROUGD

RES(ONENTS

F';& N$ !.!.>

1$'

$'

54'

22'

0'

10'

20'

*0'

40'

50'

&0'

2ews,apers

(aga3ins

)rien#s45elati"e

s

Salesma

n

&o'o()espondents

in%

A?)&/77


30/82

T)45 N$!.!. 8

TYPE OF TWO WHEELER

T*9 N. R79//+7 :

;it" Gear 66 ,,

;it" out Gear )1 %'

T+)5 1#0 100:

INFERENCE$

T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C ,, o! t"e

re#ondent# 8ant to 8it" -ear t8o 8"eeler#. %' o! t"e re#ondent# 8ant to 8it" -ear

t8o 8"eeler#.


31/82

TYPE OF TWO WHEELER

F';& N$ !.!.8

6ith o!t +ear

*4'

6ith +ear

&&'


32/82

T)45 N$ !.!.2

WITH GEAR TYPES OF TWO WHEELERS

T*9 B'= N. R79//+7 :

TVS Victor 16 16.16

TVS GL 7 7.7

TVS Star *it$ 1) 1).1)

TVS Star *it$ Ma: 13 13.13

TVS Aac"e 6 6.6

T+)5 100:

INFERENCE$

6.6 o! t"e re#ondent# 8ant to TVS Aac"e !or 8it"out -ear /i9e#. 7.7

o! t"e re#ondent# 8ant to TVS GL !or 8it"out -ear /i9e#.


33/82

WITH GEAR TYPES OF TWO WHEELERS

F';& N$ !.!.2

19'

20'

15'1$'

29'

0'

5'

10'

15'

20'

25'

*0'

TVS Victor TVS +78 TVS Star ity TVS Star ity

(a

TVS /pache

Type of Bikes

No.ofR

espondents


34/82

T)45 N$ !.!.10

WITH OUT GEAR TYPES OF TWO WHEELERS

T*9 B'= N. R79//+7 :

TVS Scott$ 7 7

TVS Scott$ (e 4 1).,6

TVS (e (lu# 1 %.)%

TVS L Suer 6 13.,)

TVS L D '%.1'

T+)5 #1 100:

INFERENCE$

'%.1' o! t"e re#ondent# 8ant to TVS LD !or 8it"out -ear /i9e#. %.)%

o! t"e re#ondent# 8ant# to TVS (e lu# !or 8it"out -ear /i9e#.


35/82

WITH OUT GEAR TYPES OF TWO WHEELERS

F';& N$!.!.10

0'

1&'

24'

1%'

4*'

0'

5'

10'

15'

20'

25'

*0'

*5'

40'

45'

TVS Scooty TVS Scooty ,ep TVS ,ep ,l!s TVS 87 S!per TVS 87 :;

&

o'o()espondentsin%

Type o( !i0es


36/82

T)45 N$ !.!.11

FACTERS INFLUENCING WITH RESPONDENTS

F)-+&7 N. R79//+7 :

(rice 4 ).%%

(ic9u 1 4

Lo8 Maintenance 1' 6.%%

Milea-e 7 1%.%%

Re#ale Value 6 ,

Brand I+a-e 43 )4

T+)5 1#0 100:

INFERENCE$


)4 o! t"e re#ondent# in!luencin- !actor "a# /rand I+a-e . 1%.%%

o! t"e re#ondent# in!luencin- !actor "a# +ilea-e.


37/82

FACTORS INFLUENCING WITH RESPONDENTS

F';& N$ !.!.11

5' %' 9'

1*'

&'

5%'

0'

10'

20'

*0'

40'

50'

&0'

,rice ,ick!p 7ow

(aintance

(ileage esale

Val!e

-ran#

image

F)-+.&7

No.of

Respondentsin%


38/82

T)45 N$ !.!.1

TDE TY(E OF (UR*DASE A BIE

P;&-@)7 N. R79//+7 :

*a#" a8n 4 )'.,3

In#tall+ent '6 %.,3

Bi9e E:c"an-e Mela , '

Lo8 ercent Intere#t 1% 4.,3

T+)5 1#0 100:

INFERENCE$

T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C )'.,3

re#ondent# 8ant to urc"a#e a /i9e t"rou-" ca#". %.,3 re#ondent# 8ant to

urc"a#e a /i9e t"rou-" in#tall+ent.


39/82

TDE TY(E OF (UR*DASE A BIE

F';& N$ !.!.1

55'

**'

4'9'

0'

10'

20'

*0'

40'

50'

&0'

9ash;ow

n


40/82

T)45 N$ !.!. 1!

SATISFIE ;ITD TDE MAILEAGE

O9'/'/ N. R79//+7 :

Ye# 1% 44

No 14 1

T+)5 1#0 100:

INFERENCE$


44 o! t"e re#ondent# #ati#!ied 8it" t"e T8o ;"eeler# +ilea-e


41/82

SATISFIE ;ITD TDE MILEAGE

F';& N$ !.!.1!

%%'

12'

0'

10'

20'

*0'

40'

50'&0'

$0'

%0'

90'

es o

,pinion

&o'o()espo

ndentsin%


42/82

T)45 N$ !.!.1"

MILEAGE GIVEN (ER =M>LT?

M'5) KMLT N. R79//+7 :

%) < )) )1 %'

)) < 3) 6 16.%%

3) < 6) '6 %.,3

More t"an 6) 1 1'

T+)5 1#0 100:

INFERENCE$

T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C %' o! t"e

re#ondent# #aid %))) 9+>lt o! t"e +ilea-e -iin-. %' o! t"e re#ondentH# #aid3)

6) 9+>lt o! t"e +ilea-e -iin-.


43/82

MILEAGE GIVEN (ER =M>LT?

F';& N$ !.!.1"

*5 - 55 55 - $5 $5 - 95 (ore than 95

*4

19

**

14

ilea*e

&o'o()espondentsin%


44/82

T)45 N $!.!.1#

ANNUAL MAINTENAN*E *OST ABOUT RES(ONENTS

A//;)5 M)'/+/)/-

C7+

N. R79//+7 :

Ver$ Di-" 1, 17.,3

Di-" )7 %%.%

Moderate %, '

Lo8 %'

Ver$ lo8 1' 6.%%

T+)5 1#0 100:

INFERENCE$

T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C %%.%% o! t"e

re#ondent# #aid annual +aintenance *o#t i# "i-". ' o! t"e re#ondent# #aid annual

+aintenance *o#t i# +oderate.


45/82

ANNUAL MAINTENAN*E *OST ABOUT RES(ONENTS

F';& N$ !.!.1#

11'

**'

24'22'

9'

0'

5'

10'

15'

20'

25'

*0'

*5'

Very :igh :igh (o#erate low Very low

/nn!al (aintenance ost

&o'o()espondentsin%


46/82

T)45 N $!.!.16

RATING FOR AFTER SALES SERVI*ES

R)+'/ N. R79//+7 :

E:cellent '3 %1.%%

Ver$ Good ,, ''

Good 17 ,.,3

Aera-e 7 1%.%%

;or#t 3 '.,3

T+)5 1#0 100:

INFERENCE$


'' o! t"e re#ondent# #aid a!ter #ale# #erice i# er$ -ood. %1.%% o!

t"e re#ondent# #aid a!ter #ale# #erice i# E:cellent.


47/82

RATING FOR AFTER SALES SERVI*ES

F';& N$ !.!.16

*1'

44'

$'

1*'

5'

0'

5'

10'

15'

20'

25'

*0'

*5'

40'

45'

=cellent Very +oo# +oo# /"erage 6orst

ating

&o'o()espondents

in%


48/82

T)45 N $!.!.1>

*OM(ARISON ;ITD OTDER BENEFITS

B/'+7 N. R79//+7 :

Rea#ona/le (rice 11 3.%%

Milea-e (ic9u 1 4

*o+!orta/le 6 ,

Model# & St$le '4 %

Lo8 Maintenance )4 %4.,3

Lon-er ;arrant$ 1 4

T+)5 1#0 100:

INFERENCE$


%4.,3 re#ondent# #aid Ot"er /i9e# to TVS /i9e# lo8 +aintenance

co#t a# t"e /ene!it !or t"e TVS T8o ;"eeler#.


49/82

*OM(ARISON ;ITD OTDER BENEFITS

F';& N$ !.!.1>

$' %'&'

*2'

*9'

%'

0'

5'

10'

15'

20'

25'

*0'

*5'

40'

Reaso

nableP

rice

ileage

Pickup

Comp

ortable

ModelsS

tye

LowMainta

nence

Longer

Warren

ty

-enefits

&o'o()espondents


50/82

T)45 N $!.!.18

IMMEIATE (ROBLEM ;ITD AFTER (UR*DASE

O9'/'/ N. R79//+7 :

Ye# ' .,3

No 1', 63.%%

T+)5 1#0 100:

INFERENCE$

T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent# , 63.%%

re#ondent# #aid a!ter urc"a#in- t"e /i9e "a# not trou/le.


51/82

IMMEIATE (ROBLEM ;ITD AFTER (UR*DASE

F';& N$ !.!.18

*'

9$'

0'

20'

40'

&0'

%0'

100'

120'

Yes No

&o'o()espondentsin%

pinion


52/82

T)45 N $!.!.12

OFFERS FROM EALERS

O&7 N. R79//+7 :

i#count O!!er 4 14.,3

Gi!t# 13 11.%%

A!ter Sale# Serice '' 6.%%

Lon-er ;arrant$(eriod '7 ,.,3

Bi9e E:c"an-e Mela 1 1'

T+)5 1#0 100:

INFERENCE$

T"e a/oe ta/le clearl$ #tate# t"at out o! t"e total 1)7 re#ondent#C T"e O!!er

E:ired !ro+ t"e declare "a# 6.%% o! a!ter Sale# Serice. T"e O!!er E:ired !ro+

t"e declare "a# ,.,3 o! Lon-er 8arrant$ eriod.


53/82

OFFERS FROM EALERS

F';& N$ !.!.12

19'

11'

29'

2$'

14'

0'

5'

10'

15'

20'

25'

*0'

Disc

outO

er

!it

s

"terS

ales

Ser#ic

e

Longer

Warrenty

$

ike%&

c'ange

Mela

ffers

&o

'o()espondentsin%


54/82

!. STATISTICAL ANALYSIS

T"e role o! #tati#tic# i# to !unction a# a tool in de#i-nin- re#earc"C anal$5in- it#

data and dra8in- conclu#ion# t"ere!ore. T"e i+ortant #tati#tical tool# t"at are u#ed in

t"i# anal$#i# are@

a. *"iSuare Te#t

/. ol+o-oro #+irno Te#t

C@'3S;)& T7+$

T"e c"i#uare te#t i# an i+ortant te#t a+on-#t t"e #eeral te#t# o! #i-ni!icant

deeloed /$ #tati#tician#. *"i#uareC #$+/olicall$ 8ritten a# C i# a #tati#tical

+ea#ure u#ed in t"e conte:t o! #a+lin- anal$#i# !or co+arin- a ariance to a

t"eoretical ariance.

Ste# inoled in al$in- *"iSuare Te#t@

1. *alculate t"e e:ected !reuencie# on t"e /a#i# o! -ien

"$ot"e#i# or on t"e /a#i# o! null "$ot"e#i#.

E:ected =Ro8 total !or t"e ro8 o! t"at cell? :

Freuenc$P Q =*olu+n total !or t"e colu+n o! t"at cell?

O! an$ Grand total*ell

. O/tain t"e di!!erence /et8een O/#ered and E:ected

!reuencie# and !ind out t"e #uare# o #uc" di!!erence# i.e.C calculate =OE? .

%. iide t"e uantit$ =OE? o/tained a# #tated a/oe /$ t"e

corre#ondin- e:ected !reuenc$ to -et =OE? > E and t"i# #"ould /e done !or all

t"e cell !reuencie# or t"e -rou !reuencie#.

'. Find t"e #u++ation o! =OE? > E alue# or 8"at 8e call

=OE?

E

T"i# i# t"e reuired alue.

T"e alue o/tained a# #uc" #"ould /e co+ared 8it" releant ta/le alue

and t"en in!erence /e dra8n.


55/82

T)45 N$ !..1

CHI-SQUARE TEST NO-1

AIM $ To te#t t"e #eeral o! /i9e# and occuation o! t"e re#ondent#

H $ T"ere i# no #i-ni!icance relation#"i /et8een t"e t$e# o! /i9e#

and occuation o! t"e re#ondent#.

H1 $ T"ere i# #i-ni!icance relation#"i /et8een t"e t$e# o! /i9e# and

occuation o! t"e re#ondent#.

O E O3E O3E O3EE

1) %7 1) ) 3.)

%1 %7 1 1 7.7%%6 %7 1 1 7.7%%

% %7 ' 7.1%%

'% %7 1% 1,6 ).,%%

*alculated alue 1!.!!

C)5-;5)+ V)5; O3EE

Q 1%.%%

D& F&( . / 1

Q )


56/82

T)45 N$ !..

CHI-SQUARE TEST NO-2

AIM $ To te#t t"e oinion a+on- t"e /i9e# o8ned and a-e -rou o!t"e re#ondent#.

H $ T"ere i# no #i-ni!icance oinion a+on- t"e /i9e# o8ned anda-e -rou o! t"e re#ondent#.

H1 $ T"ere i# no #i-ni!icance oinion a+on- t"e /i9e# o8ned and

a-e -rou o! t"e re#ondent#.

O47&


57/82

C)5-;5)+ V)5; O3EE

Q ).,63

D& F&( . & 1 -31

Q ='


58/82

T)45 N$ !..!

CHI3S%UARE TEST NO3!

AIM $ To te#t t"e relation#"i /et8een t"e t$e# o! t8o 8"eeler#

and inco+e leel o! re#ondent#.

H $ T"ere i# no #i-ni!icance relation#"i /et8een t"e t$e# o! t8o

;"eeler# and inco+e leel o! re#ondent#.

H1 $ T"ere i# #i-ni!icance relation#"i /et8een t"e t$e# o! t8o

;"eeler# and inco+e leel o! re#ondent#.

O47&


59/82

C)5-;5)+ V)5; O3EE

Q .7'

D& F&( . & 1 -31

Q ='


60/82

T)45 N$ !.."

CHI3S%UARE TEST NO3"

AIM $ To te#t t"e relation#"i /et8een t"e annual Maintenance co#t#

and /i9e na+e#

H $ T"ere i# no #i-ni!icance relation#"i /et8een t"e annualMaintenance co#t and /i9e na+e#

H1 $ T"ere i# #i-ni!icance relation#"i /et8een t"e annual

Maintenance co#t and /i9e na+e#

OE O3E O3E O3EE

1, %7 1' 16, ,.)%

)7 %7 7 '77 1%.%%

%, %7 , %, 1.

%' %7 ' 1, 7.)%

1' %7 1, ), 4.)%

C)5-;5)+


61/82

T)45 N$ !..#

CHI3S%UARE TEST NO3#

AIM $ To te#t t"e oinion a/out t"e (urc"a#e o! /i9e#

and Na+e o! t"e /i9e# to t"e re#ondent#.

H $ T"ere i# no #i-ni!icance oinion a/out t"e urc"a#e o! /i9e#


H1$ T"ere i# #i-ni!icance oinion a/out t"e urc"a#e o! /i9e# and

Na+e o! t"e /i9e# to t"e re#ondent#.

O E O3E O3E O3EE

4 %3.) ''.) 1647.) ).41

'6 %3.) 11.) 1%.) %.)%

, %3.) %1.) 66.) ,.',

1% %3.) '.) ,77.) 1,.71

C)5-;5)+


62/82

T)45 N$ !..6

CHI3S%UARE TEST NO36

AIM $ To te#t t"e oinion a/out t"e !actor and Na+e o! t"e /i9e# to

t"e re#ondent#.

H $ T"ere i# no #i-ni!icance oinion a/out t"e in!luencin- !actor

and Na+e o! t"e /i9e# to t"e re#ondent#

H1 $ T"ere i# #i-ni!icance oinion a/out t"e in!luencin- !actor and

Na+e o! t"e /i9e# to t"e re#ondent#

O E O3E O3E O3EE

4 ) 13 46 11.),

1 ) %7 1,6 ,.3,

1' ) 11 11 '.4'

7 ) ) ) 1

6 ) 1, ), 17.'

43 ) , %4'' 1)%.3,

C)5-;5)+


63/82

T)45 N$ !..>

KOLMOGOROV SMIRNOV TEST NO31

AIM $ To te#t t"e oinion a/out t"e a!ter #ale# #erice and Na+e o!

t"e /i9e# to t"e re#ondent#.

H $ T"ere i# no #i-ni!icance oinion a/out. T"e A!ter #ale# #erice


H1 $ T"ere i# #i-ni!icance oinion a/out t"e a!ter #ale# #erice and

Na+e o! t"e /i9e# to t"e re#ondent#.

F CF F E CE F F3F'3 '3 7.%1% %7 %7 7. 7.11%

,, 11% 7.3)% %7 ,7 7.' 0.!#! D M)

17 1% 7.47 %7 67 7., 7.7

7 1'% 7.6)% %7 14 7.4 7.1)%

3 1)7 1 %7 1)7 1 7

C)5-;5)+ V)5; 0.!#!

at ) o! #i-ni!icance leelC ta/le alue.

Q 1.%,

nQ 1.%,

1)7Q 7.111

R7;5+$ *alculated aluei# -reater t"an ta/le alue #o 8e re0ect D7.

D-'7'/$ T"ere i# #i-ni!icance oinion a/out t"e a!ter #ale# #erice and na+e o!

t"e /i9e# to t"e re#ondent#.


64/82

T)45 N$ !..8

KOLMOGOROV SMIRNOV TEST NO3

AIM $ To te#t t"e oinion a/out t"e !actor and #tud$ a+on- t"e co#tC#ericeC /rand i+a-eC ic9uC +ilea-eC Model to t"e

re#ondent#.

H $ T"ere i# no #i-ni!icance oinion a/out t"e !actor and #tud$

a+on- t"e co#tC #ericeC /rand i+a-eC ic9uC +ilea-eC Model

to t"e re#ondent#.

H1 $ T"ere i# #i-ni!icance oinion a/out t"e !actor and #tud$ a+on-

t"e co#tC #ericeC /rand i+a-eC ic9uC +ilea-eC Model to t"e

re#ondent#.

F)-+&

S+;*

H'@5*

S)+'7'S)+'7'

N'+@&

7)+'7'

D'77)+'7'

H'@5*

'77)+'7'

*o#t 46 %, 14 3

Serice )6 ,% 1 3Brand I+a-e 17' %, 4

(ic9u 6 '7 1' '

Maintenance )' )1 %) 17

Model 4' '6 11 ,

C)5-;5)+'/ T+)5W'@+

AD MA

%.1, 13.7, 7.4)1 ) 1) 7.4%% 7.714

.66 7.71, 1 ) 1)7 1 7


65/82

C)5-;5)+ V)5; 0.0>

At ) o! #i-ni!icance leelC ta/le alue.

Q 1.%,

nQ 1.%,

1)7Q 7.111

R7;5+$ *alculated aluei# le## t"an ta/le alue #o 8e accet# D7.

D-'7'/$ T"ere i# no #i-ni!icance oinion a/out t"e !actor and #tud$ a+on- t"e

co#tC #ericeC /rand i+a-eC ic9uC +ilea-eC Model to t"ere#ondent#.


66/82

SUMMARY OF FINDINGS

".1 GENERAL FINDINGS

' o! t"e con#u+er are under t"e a-e -rou o! 1%7 $ear#

4, o! t"e con#u+er are +ale

4.,3 o! t"e con#u+er occuation# !or ot"er#

'7.,3 o! t"e con#u+er i# earnin- R#. Belo8 %777 a# a +ont"l$ inco+e.

37.,3 o! t"e con#u+er not o8nin- a /i9e

177 o! t"e con#u+er oinion a# TV# i# /e#t

)' o! t"e con#u+er are create a8arene## !or our !riend# and relatie#

,, o! t"e+ li9e t"e 8it" -ear t8o 8"eeler

)4 o!. t"e con#u+er are in!luenced /$ /rand i+a-e

)'.,3. o!. t"e con#u+er 8ant# to urc"a#e a /i9e t"rou-" ca#"

44 o! t"e con#u+er are #ati#!ied 8it" +ilea-e

%%.% o!. t"e con#u+er #aid to annual +aintenance co#t "a# "i-".

'' o!. t"e con#u+er #aid to a!ter #ale# a# er$ -ood

%4.,3 o! t"e con#u+er #aid to lo8 +aintenance i# /ene!it !or TV#

63.%% o! t"e con#u+er #aid to no ro/le+ 8it" a!ter urc"a#in-

6.%% o! t"e con#u+er 8ant# t"e o!!er !or a!ter #ale# #erice.


67/82

". STATISTICAL FINIDINGS

T"ere i# #i-ni!icant relation#"i /et8een t"e t$e# o! /i9e# and

occuation o! t"e re#ondent#.

T"ere i# no #i-ni!icant oinion a+on- t"e /i9e# o8ned and a-e -rou o! t"e

re#ondent#.

T"ere i# no #i-ni!icant oinion a+on- t"e /i9e# o8ned and a-e -rou o! t"e

re#ondent#.

T"ere i# #i-ni!icance relation#"i /et8een t"e annual Maintenance co#t and

/i9e na+e#

T"ere i# #i-ni!icance oinion a/out t"e urc"a#e o! /i9e# and Na+e o! t"e

/i9e# to t"e re#ondent#.

T"ere i# #i-ni!icance oinion a/out t"e in!luencin- !actor and Na+e o! t"e


T"ere i# #i-ni!icance oinion a/out t"e a!ter #ale# #erice and Na+e o! t"e


T"ere i# no #i-ni!icance oinion a/out t"e !actor and #tud$ a+on- t"e co#tC

#ericeC /rand i+a-eC ic9uC and +ilea-eC Model to t"e re#ondent#.


68/82

CHAPTER3#

SUGGESTIONS AND RECOMMENDATIONS

T"e *o+an$ "a# to ta9e e!!ectie +ea#ure# in -ettin- attractie

aderti#e+ent !or ne8 launc"e# o! TVS t8o 8"eeler# li9e TVS Aac"e t"ou-"

/anner#C (orter# local ne8#aer in rural area.

A# t"e area o! reco++endation o! #8et"a TVS t8o 8"eeler li+ited t"e$ can

e:and t"e areaC #o t"at +ore e"icle# can /e accu+ulated !or #erice.

I+re##ie and attractie aderti#e+ent can /e -ie t"rou-" +edia li9e

ne8#aer# and +a-a5ine# alon- 8it" Telei#ion aderti#e+ent. So t"at t"e

co+an$ can /oo# u t"e #ale# o! t"e co+uter#.

Ste# can /e ta9en to +a9e t"e+ #are# aaila/le ea#il$ in t"e local +ar9etCaart !ro+ t"e dealer# at a!!orda/le rice#C 8"ic" can reent t"e dulication.

A!ter #ale# #erice can /e i+roed /$ #ettin- u +ore #erice center#.

T"e co+an$ #"ould roide +ore o!!er# in order to i+roe to attract t"e

cu#to+er# to8ard# t"e roduct and to i+roe t"e #ale#.

T"e co+an$ #"ould i+roe t"e ualit$ o! t"e roduct# in order to i+roe

t"e #ale# and to #ati#!$ t"e cu#to+er e:ectation#.


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CHAPTER36

CONCLUSIONS

A# t"e co+etitor enter# into t"e +ar9etC cu#to+er# are con!u#ed in

urc"a#in-C in order to attract t"e cu#to+erC t"e co+an$ #ee9er# "el !ro+ dealer# in

urc"a#in- t"eir roduct#.

In t"e #8et"a TVS can Maintain it# #trate-ie# and at ne8 #trate-ie# -ien in

t"e #u--e#tion#. It can increa#e /u$in- and -ro8 at a er$ -ood ("a#e.

Mar9et re#earc" "a# /een conducted on con#u+er /u$in- /e"aior on TVS

Motor *$cleC !ro+ t"i# #tud$ it 8a$ clear t"at TVS "a# a /rand lo$alt$ and t"e$ na+e

o#itioned it #el! in t"e 8ind o! cu#to+er#.


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APPENDI

A STUDY ON CONSUMER BUYING BEHAVIORAL PATTERN ON TWO

WHEELER PRODUCTS WITH REFERENCE TO TVS MOTORS IN

ARAKKONAM

2ue#tionnairei. Na+e o! t"e Re#ondent@

ii. A-e o! t"e re#ondent#@

Belo8 7 Yr#

1%7 Yr#

%1'7 Yr#

A/oe '7 Yr#

III. Gender @ Male Fe+ale

I Occuation @

Goern+ent E+lo$ee

(riate E+lo$ee

Bu#ine##

Student#

Ot"er#

V. Inco+e@

Belo8 %777

%771 < ,777

,771 < 6777

A/oe 6777

1. o $ou o8n a /i9e

Ye# No

. I! $e#C +ention na+e o! t"e /i9e.


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TVS

Dero Donda

Ya+a"a

Ba0a0

. ;"at in!luenced $ou to urc"a#e TVS /i9e

Ne8# (aer#

Ma-a5ine#

Friend#>Relatie#

Sale#+an

'.Mention t"e T$e o! TVS T8o ;"eeler u "ae

;it" Gear

;it" out Gear

).;"at i# t"e t$e o! TVS 8it" Gear T8o ;"eeler# $ou "ae

TVS Victor

TVS GL

TVS Star *it$

TVS Star *it$

Ma:

TVS Aac"e

,. ;"at i# t"e attri/ute u loo9 in 8"ile urc"a#in- t"e /i9e

(rice

(ic9u

Lo8 Maintenance

Milea-e

Re#ale Value

Brand I+a-e


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3. Do8 do $ou 8i#" to urc"a#e t"e /i9e

*a#" a8n

In#tall+ent

Bi9e E:c"an-e Mela

Lo8 ercent Intere#t

4. Are $ou #ati#!ied 8it" t"e Milea-e o!!ered /$ TVS /i9e

Ye#

No

6. ;"at i# t"e +ilea-e -ien /$ $our current TVS /i9e

%) < ))

)) < 3)

3) < 6)

More t"an 6)

17. ;"at i# t"e annual +aintenance co#t o! $our TVS /i9e

Ver$ Di-"

Di-"

Moderate

Lo8

Ver$ lo8

11. Do8 o You Rate t"e A!ter Sale# Serice# O!!ered B$ TVS

E:cellent

Ver$ Good

Good

Aera-e

;or#t


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1. *o+ared 8it" Ot"er /rand# do $ou t"in9 TVS

I# Rea#ona/l$ (riced

(roide# Good Milea-e(roide# -ood (ic9u

I# *o+!orta/le

O!!er# +ore Model#

I# St$li#"

(roide# lo8 Maintenance

co#t

(roide# Lon-er ;arrant$

1%. id $ou !ace an$ ro/le+# i++ediatel$ a!ter t"e urc"a#e TVS /i9e

Ye#

No

1'. ;"at t$e o! o!!er# $ou e:ect !ro+ dealer#

i#count O!!er

Gi!t#

A!ter Sale# Serice

Lon-er ;arrant$(eriod

Bi9e E:c"an-e Mela


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REFERENCE

GUPTA. S.C. and KAPOOR V.K. 00 FUNDAMENTALS OF

MATHEMATICAL STATISTICS,u/li#"ed /$ SULTAN *DAN &

SONSC Ne8 el"iC 77C 1)t" Edition.

KOTHARI. C.R. 00 RESEARCH METHODOLOGY ,

(u/li#"ed /$ K. K. GUPTA !or Ne8 A-e International = ( ? Ltd.C Ne8

el"iC Second Edition.

RAVILOCHANAN .P. 00 RESEARCH METHODOLOGY,

(u/li#"ed /$ Mar-"a+ (u/lication#C *"ennai.

GUPTA. S.P.000 ELEMENTS OF STATISTICAL METHODS ,

(u/li#"ed /$ SULTAN *DAN & SONSC Ne8 el"i.

W4 7'+ N)(7$

a. 888.-oo-le.co+
http://www.google.com/http://www.google.com/


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Tvs Two Wheelers -Marketing-rajesh[1][1].Project

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