TVS Company Final ppt @ bec doms

8/3/2019 TVS Company Final ppt @ bec doms

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INTRODUCTION

The TVS group was established in 1911 by Sri T.V. Sun

Iyenger.

TVS group commands a strong presence in manufactutwo-wheelers, auto components and computer periph

TVS Motor Company's first launch was 50 cc Moped TAugust 1980.

TV Sundaram Iyengar and Sons Limited which is the company for the TVS Group of companies.


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INTRODUCTION

It is the first Indian company to introduce 10Indo-Japanese Motorcycles in India in 1984.

It has grown rapidly since it's beginning to beone of the prominent two-wheeler manufactu

India.

Today TVS is a well-known brand in the fieldmanufacturing.


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INTRODUCTION

It collaborated with Suzuki Motor CorporationJapan, for the manufacture of 100 cc motorcyunder the brand name of Ind-Suzuki MotorcSubsequently, the company changed its namSuzuki Ltd.

However, the collaboration with Suzuki was omotorcycles. The collaboration with Suzuki e2001 and thereafter, the name was changed

Motor Company.


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TVS Motor Company - Missio

We are committed to being a highly psocially responsible, and leading manufahigh value for money, environmentally lifetime personal transportation products uTVS brand, for customers predominantly markets and to provide fulfillment and prosemployees, dealers and suppliers.


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TVS Motor Company - Vision

TVS Motor will be responsive to customerrequirements consonant with its core competprofitability.

TVS Motor will provide total customer satisfagiving

the customer the right product, at the right the right time.


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OBJECTIVES

TVS Motor will be responsive to customer

requirements consonant with its core competprofitability.

Customer satisfaction by giving the custome

right product, at the right price, at the right t

To achieve a significant share for internationabusiness in the total turnover.


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OBJECTIVES

TVS Motor believes that people make anorganization and that its well-being is deon the commitment and growth of its peo

TVS Motor will support and encourage theprocess of self-renewal in all its employenurture their sense of self worth.


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OBJECTIVES

TVS Motor believes that people make an orga

and that its well-being is dependent on thecommitment and growth of its people.

TVS Motor strives for long-term relationships

mutual trust and interdependence with its cuemployees, dealers and suppliers.


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CORE & AUXILLARY NEEDS

CORE NEED AUXILLARY NEEDS BRANDS

Transportation Fashion, lifestyle, costly,sporty look

TVS ApaApac

Transportation Fuel efficient, economy,mileage, fashion

TVS

Transportation New graphics, stylish, eyecatching colors

TVS Victo

Transportation User friendly, specially forladies, economy, fashion,

lifestyle

TVS ScoTVS Sco


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Approaches adopted by TVS

Orientation Extent(F,P,N) JusProduction concept Partial Company r

gro

Product concept Full Innovativesporty

Selling Concept Partial Level of econ

Marketing Concept Full Aims to incrunrepresen

cou

Societal Concept Partial Vision of breliant rura


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TVS Company SWOT Analysis

StrengthsAbility to understand customers needs and w

Recognized and established brand name

Effective advertising capability


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WeaknessThey have big gap between cubic capacities of its

Its market share is reducing from last few years.

Bikes are not attractive as compare to there com


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OpportunitiesGlobal expansion

Expansion of target market (include women)

Become Indias leader in the scooter market


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ThreatsSuzuki Motorcycles can take away market sh

cause joint venture to go sour

Bajaj Motors and Hero Honda is a strong com


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TVS Brands

TVS Apache

TVS Apache RTR 180TVS Centra

TVS Fiero FX

TVS Flame

TVS Scooty Streak

TVS Star city

TVS Victor EdgTVS Victor GLX

TVS XL Super

TVS Scooty PEP

TVS Star


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Features of TVS Brands

TVS ApacheNew stylish split grab rail designed ergonomiSporty eye-catching looks

Lightweight foot pegs

Designer racing stripes

Good looking forged brake lever

Aerodynamic air scoops

Lightweight & stylish Black alloy wheels

Digital Speedo console


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TVS Apache 180 RTRRear disc brakes and fuel injection technolog

180 cc Engine

LED Tail Lamps

Petal Disc BrakesService Indicators

Wider Rear Tyres (110/80-17)



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TVS CentraInnovative VTI engine that claims mileage of72 km per liter in city conditions.

Digitally controlled ignition timing and tempesensors ensure reliability and fuel efficiency.

Dual mode engine operation - economy and Equipped with fuel wastage reduction systemfriction reduction technology. Power and ecoindicator.

Excellent body graphics, superb design, prom


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Punch lines

TVS BRANDS PUNCHLIN

TVS Flame Set a million haflame

TVS Victor New GLX125 As Big As Your D

TVS Centra Fill it once a mon

d b d


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Brand Ambassadors

TVS signs

brand amb

Brand Ambfor TVS VIC

B d A b d


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Brand Ambassadors

Indian Tennis S

Mirza

Brand AmbassTVS Scooty Str

B d A b d


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Brand Ambassadors

Indian Cricket

Captain M S DhoBrand AmbassadTVS APACHETVS STAR CITY

B d A b d


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Brand Ambassadors

Telug Film Star

KrishnanBrand AmbassTVS Scooty Pep

Brand Ambassadors


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Brand Ambassadors

Surya Shiv kum

Film starBrand AmbassTVS STAR

Sunil Shetty Bo

HeroBrand Ambass

TVS Flame


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Competitor Analysis

I d t C tit


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Industry Competitor

Industry Industry Compe

TVS Motors

Bajaj Automobil

Hero Honda Motors

Honda Motor

Yamaha Corporat

Brand Competitors


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Brand Competitors

TVSBrands Bajaj Brands Hero HondaBrands

TVS ApacheRTR 180

Bajaj Pulsar DTS Hero HondaKarizma

TVS Centra Bajaj Platina Hero HondaSplendor

Hero HondaPassion plus

Brand Competitors


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Brand Competitors

TVS Brands Bajaj Brands Hero HondaBrands

TVS Flame(125cc)

Bajaj Discover Hero Honda

GlamourTVS Victor( 125cc)

TVSScooty pep+

(97.8cc)

Bajaj Wave Hero HondaPleasure


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Competitors Objective

Objectives of Hero Honda


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Objectives of Hero Honda

Being the most fuel efficient Company.

To develop Appropriate product & excellent QTo Meet the demands of the sophisticated m

Europe & America.

To reach an unassailable pole position in the

Two Wheeler market.To maintain high standard of ethics & social

responsibilities.

To meet the quality performances & price asp

of the customer

Objectives of Bajaj


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Objectives of Bajaj

Providing Customer value for money.

Keep an special eye upon Quality, Safety, procost & delivery.

Quality improvement & customer satisfaction

High performance products across all catego

Great financial support network (For financinautomobile)

C i S h &


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Competitors Strength &Weakness

Bajaj Automobile Ltd


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StrengthsHighly experienced management.Product design and development capabilities

Widespread distribution network.

High performance products across all catego

High export to domestic sales ratio.



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WeaknessStill has no established brand to match Hero Splendor in commuter segment.

Not a global player in spite of huge volumes

Not a globally recognizable brand (unlike the

partner Kawasaki

Hero Honda Motors Limited


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STRENGTHS:Hero Honda introduced First stroke bike in the Indian marke

Hero Honda gives good mileage.

Huge sale network (3500 Dealers).

Better sale service.

It has the highest share in automobile sector.It has a good brand image.

It gives better service for customers.

Best customer preference.



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WEAKNESS:Suppose to be very sophisticated.

They have big gap between cubic capacities oproducts.

Its market share is reducing from last few yea

Spare parts are too costly.

Whom to ATTACK & AVO


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Whom to ATTACK & AVO

Competito

rs

Stron

g

Weak Close Distan

t

Good Bad A

k

Bajaj - - -

Hero Honda - - -

Honda - - - - -

Yamaha - - - - -

FOUR PS


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FOUR P S

Product Price Place Prom

TVS ApacheRTR

Rs. 63,990 Company

Dealers

Customers

The has givindiscothe

the con tpurcnewfestithro

TVS Centra Rs. 34,900-38,000

TVS Fiero FX Rs 45,000 - 50,000

TVS Flame Rs.46,000.


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FACTORS INFLUENCING BUYING BEHAFactors High/Low/mediu

Cultural factors high

Social factors medium

Personal factors high

Psychological factors medium

Buying decision process


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NeedThe buying process begins with recognition o

part of the buyer. Need of buyers is transpor

Information searchPersonal Sources (family, friends etc.)

Commercial Sources (Magazines, PromotionaMaterials).

Public Sources (Newspapers, TV Commercials

Internet)



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Evaluate the alternativesBuyers prefer various Brands before buying liEfficient, sporty looks, fashion etc some of thalternatives are:

Honda Shine: fuel efficient bike

Hero Honda Super Splendor/Glamour: Fuel efbikes ,comfort

Bajaj XCD: Fuel efficient bike

TVS Flame: handsome bike, fashion.



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Purchase decisionAfter the brand choice, the customer forms

intention to buy the Bike depending on his Inlevel, payment method decision.

Post purchaseAfter purchasing the bike the customer wi

experience some level of satisfaction ordissatisfaction.


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TVS Company Final ppt @ bec doms

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Transcript of TVS Company Final ppt @ bec doms