TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.
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Transcript of TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.
TVI PRODUCT TRAINING
THE THREE MAIN COMPONENTS OF OUR BUSINESS
Marketing
Plan
You
Product
OUR PRODUCTS
ONE-TIME HOLIDAY ACCOMMODATION
anywhere in the world…
8D/7N vacation in one of the 3-5 Star Resort Hotels
(A FIXED RATE OF PHP 7,500 ONLY)
or4D/3N stay in one of the 3-5 Star Business Class
Hotels(APPLIED RATES DEPEND UPON THE SEASON, THE AVAILABILITY OF THE
SELECTED HOTELFROM THE TIME OF BOOKING & THE PREFERRED TYPE OF ROOM
ACCOMMODATION)
DISCOUNTS IN
HOTELS
&
RESORTS
across the
globe…
SAME INDUSTRY
4.GROUP BUYING SITES (Ensogo, Cash Cash Pinoy, Metrodeal, Dealgrosser, Beeconomics)
1. HOTEL MEMBERSHIP
2. TRAVEL AGENCIES
3. ONLINE TRAVEL AGENCIES (OTA) (Expedia, Booking.com, Hotels.com, Agoda, Travelocity, Asiatravel, Asiarooms)
TVI COMPARED TO OTHER HOTEL MEMBERSHIP
Membership Fees
ACCOR ADVANTAGE PLUS
Annual Fee: Php 7,200
CLUB GOURMETAnnual Fee: Php 7,888
DIAMOND INDULGENCE
Annual Fee: Php 5,500
DISCOVERY LIFESTYLE
Annual Fee: Php 6,800
Hotel Clubs
Renew Membership Fee Annually
Only Club Affiliated Hotels offered
Block Out Dates
Advance Booking Required
TVI Express
One-Time Fee of Php 16,800
Lifetime Membership
210,000 Hotels offered
With 8D/7N One-Time Holiday Accommodation
No Block Out Dates
TVI COMPARED TO TRAVEL AGENCIES
Travel Agencies
Uncompetitive Rates
No Immediate Confirmation
Limited Booking Schedule
TVI Express
Very Competitive Rates
Immediate Confirmation
24/7 Booking
Guaranteed Booking (Room Allotment)
TVI COMPARED TO ONLINE TRAVEL AGENCIES (OTA)
Online Travel Agencies
No OTA can give the same Rates like our
One-Time Holiday Resort or Hotel Accommodation
Blocked Out Dates
Rooms on request
TVI Express
Pay only Php 7,500 for the One-Time Holiday Resort Accommodation
Guaranteed Booking (Room Allotment)
No Blocked Out Dates
TVI COMPARED TO GROUP BUYING SITES
Group Buying Sites
Non-Guaranteed Booking
Short Booking Period
Blocked Out Dates
Unstable Industry
TVI Express
Guaranteed Booking (Room Allotment)
All-Year Round Booking
No Blocked Out Dates
THE BUSINESS-TO-BUSINESS (B2B) CONCEPT
This concept describes business transactions taking place between two or more entities,
such as between a manufacturer & a wholesaler, or between a wholesaler & a retailer.
In line with our business, B2B transactions taking place are
between the Resort/Hotel & the Supplier, and between the Supplier & TVI Express.
Now, we know why most Resorts or Hotels aren’t familiar with TVI Express.
With B2B, they only deal directly with the Suppliers.
SUPPLIERTVI EXPRESS
HOTELS &
RESORTS
TVI SUPPLIER OF RESORTS
•RCI (Resort Condominiums International)
The largest vacation exchange company in the world, with more than 4,000 holiday resorts to offer.
It works by exchanging a member’s term of resort ownership (one week holiday each year)to another RCI-affiliated resort anywhere in the world.
ONE-TIME HOLIDAY ACCOMMODATION
DISCOUNTS
• PRICELINE (links with Agoda.com & Booking.com) An online travel company that provides hotel reservation services, retail airline tickets and rental car reservation services on a worldwide basis.
TVI SUPPLIERS OF HOTELS
ONE-TIME HOLIDAY ACCOMMODATION
• GTA (Gullivers Travel Associates) A world-class provider of hotel accommodation, ground travel products, and related services, connecting Travel Suppliers with Travel Sellers around the globe.
GTA is the major supplier of holiday Hotels availed by TVI members.
• HOTELBEDS A leading business-to-business provider of travel services to travel trade professionals worldwide.
DISCOUNTS
• PRICELINE (links with Agoda.com & Booking.com) An online travel company that provides hotel reservation services, retail airline tickets and rental car reservation services on a worldwide basis.
THE YIELD MANAGEMENT SYSTEM
Yield Management is also referred to as Revenue Management.
It is a system that understands, anticipates and then reacts to consumer behaviorin order to maximize revenue or profit from a fixed & perishable resource.
Examples of fixed & perishable resources are airline seats & hotel room reservations.
Revenue is lost if these resources are not sold in a particular point in time.
In simple terms, Yield Management tries to answer the question:
"Given our operating constraints,what is the best mix of services for us to sell within a particular timeframe,
so that we generate the highest revenue?"
YIELD MANAGEMENT AIRLINE SEATS
Unsold seats are a definite no-no for the airline companies,that’s why they use special softwares to monitor how seats are being reserved.Only by then will they react accordingly by offering Variable Discounts online
when it appears that the seats will remain unsold.
In this example, a total of 16 airline seats are unsold.
They have the option to sell the 8 unsold seats at 50% Discount,&/or opt to sell the remaining 8 seats at 75% Discount or further up…
Now, we know where those “Piso” Rates offered by the local airlines came about.
YIELD MANAGEMENT HOTEL ROOM RESERVATION
Hotels also utilize the Yield Management system, largely the same way airline companies use them.
They monitor room occupancy, calculate the rates applied and possible restrictions on sales,in order to maximize the company revenue.
They also have the option to offer Variable Discountswhen it appears that the rooms will remain unoccupied for a certain period of time.
In simple terms, Yield Management in Hotelsis selling rooms and services at the right price, at the right time, to the right people.
WHY TVI EXPRESS IS THE BEST
With our extensive lineup of Resorts & Hotels,incredible Holiday Discount Rates to date,& a very powerful Travel & Earn Program,
any competition is nowhere in sight.TVI Express’ exceeding dominance
is now the ENVY in the Industry.
Other HolidayMembership Clubs
Travel Agencies
OnlineTravel Agencies
Group Buying Sites
Travel & EarnProgram
TVI Express
THE END POWERED BY DREAM TEAM