TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

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TVI PRODUCT TRAINING

Transcript of TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

Page 1: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

TVI PRODUCT TRAINING

Page 2: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

THE THREE MAIN COMPONENTS OF OUR BUSINESS

Marketing

Plan

You

Product

Page 3: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

OUR PRODUCTS

ONE-TIME HOLIDAY ACCOMMODATION

anywhere in the world…

8D/7N vacation in one of the 3-5 Star Resort Hotels

(A FIXED RATE OF PHP 7,500 ONLY)

or4D/3N stay in one of the 3-5 Star Business Class

Hotels(APPLIED RATES DEPEND UPON THE SEASON, THE AVAILABILITY OF THE

SELECTED HOTELFROM THE TIME OF BOOKING & THE PREFERRED TYPE OF ROOM

ACCOMMODATION)

DISCOUNTS IN

HOTELS

&

RESORTS

across the

globe…

Page 4: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

SAME INDUSTRY

4.GROUP BUYING SITES (Ensogo, Cash Cash Pinoy, Metrodeal, Dealgrosser, Beeconomics)

1. HOTEL MEMBERSHIP

2. TRAVEL AGENCIES

3. ONLINE TRAVEL AGENCIES (OTA) (Expedia, Booking.com, Hotels.com, Agoda, Travelocity, Asiatravel, Asiarooms)

Page 5: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

TVI COMPARED TO OTHER HOTEL MEMBERSHIP

Membership Fees

ACCOR ADVANTAGE PLUS

Annual Fee: Php 7,200

CLUB GOURMETAnnual Fee: Php 7,888

DIAMOND INDULGENCE

Annual Fee: Php 5,500

DISCOVERY LIFESTYLE

Annual Fee: Php 6,800

Hotel Clubs

Renew Membership Fee Annually

Only Club Affiliated Hotels offered

Block Out Dates

Advance Booking Required

TVI Express

One-Time Fee of Php 16,800

Lifetime Membership

210,000 Hotels offered

With 8D/7N One-Time Holiday Accommodation

No Block Out Dates

Page 6: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

TVI COMPARED TO TRAVEL AGENCIES

Travel Agencies

Uncompetitive Rates

No Immediate Confirmation

Limited Booking Schedule

TVI Express

Very Competitive Rates

Immediate Confirmation

24/7 Booking

Guaranteed Booking (Room Allotment)

Page 7: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

TVI COMPARED TO ONLINE TRAVEL AGENCIES (OTA)

Online Travel Agencies

No OTA can give the same Rates like our

One-Time Holiday Resort or Hotel Accommodation

Blocked Out Dates

Rooms on request

TVI Express

Pay only Php 7,500 for the One-Time Holiday Resort Accommodation

Guaranteed Booking (Room Allotment)

No Blocked Out Dates

Page 8: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

TVI COMPARED TO GROUP BUYING SITES

Group Buying Sites

Non-Guaranteed Booking

Short Booking Period

Blocked Out Dates

Unstable Industry

TVI Express

Guaranteed Booking (Room Allotment)

All-Year Round Booking

No Blocked Out Dates

Page 9: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

THE BUSINESS-TO-BUSINESS (B2B) CONCEPT

This concept describes business transactions taking place between two or more entities,

such as between a manufacturer & a wholesaler, or between a wholesaler & a retailer.

In line with our business, B2B transactions taking place are

between the Resort/Hotel & the Supplier, and between the Supplier & TVI Express.

Now, we know why most Resorts or Hotels aren’t familiar with TVI Express.

With B2B, they only deal directly with the Suppliers.

SUPPLIERTVI EXPRESS

HOTELS &

RESORTS

Page 10: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

TVI SUPPLIER OF RESORTS

•RCI (Resort Condominiums International)

The largest vacation exchange company in the world, with more than 4,000 holiday resorts to offer.

It works by exchanging a member’s term of resort ownership (one week holiday each year)to another RCI-affiliated resort anywhere in the world.

ONE-TIME HOLIDAY ACCOMMODATION

DISCOUNTS

• PRICELINE (links with Agoda.com & Booking.com) An online travel company that provides hotel reservation services, retail airline tickets and rental car reservation services on a worldwide basis.

Page 11: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

TVI SUPPLIERS OF HOTELS

ONE-TIME HOLIDAY ACCOMMODATION

• GTA (Gullivers Travel Associates) A world-class provider of hotel accommodation, ground travel products, and related services, connecting Travel Suppliers with Travel Sellers around the globe.

GTA is the major supplier of holiday Hotels availed by TVI members.

• HOTELBEDS A leading business-to-business provider of travel services to travel trade professionals worldwide.

DISCOUNTS

• PRICELINE (links with Agoda.com & Booking.com) An online travel company that provides hotel reservation services, retail airline tickets and rental car reservation services on a worldwide basis.

Page 12: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

THE YIELD MANAGEMENT SYSTEM

Yield Management is also referred to as Revenue Management.

It is a system that understands, anticipates and then reacts to consumer behaviorin order to maximize revenue or profit from a fixed & perishable resource.

Examples of fixed & perishable resources are airline seats & hotel room reservations.

Revenue is lost if these resources are not sold in a particular point in time.

In simple terms, Yield Management tries to answer the question:

"Given our operating constraints,what is the best mix of services for us to sell within a particular timeframe,

so that we generate the highest revenue?"

Page 13: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

YIELD MANAGEMENT AIRLINE SEATS

Unsold seats are a definite no-no for the airline companies,that’s why they use special softwares to monitor how seats are being reserved.Only by then will they react accordingly by offering Variable Discounts online

when it appears that the seats will remain unsold.

In this example, a total of 16 airline seats are unsold.

They have the option to sell the 8 unsold seats at 50% Discount,&/or opt to sell the remaining 8 seats at 75% Discount or further up…

Now, we know where those “Piso” Rates offered by the local airlines came about.

Page 14: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

YIELD MANAGEMENT HOTEL ROOM RESERVATION

Hotels also utilize the Yield Management system, largely the same way airline companies use them.

They monitor room occupancy, calculate the rates applied and possible restrictions on sales,in order to maximize the company revenue.

They also have the option to offer Variable Discountswhen it appears that the rooms will remain unoccupied for a certain period of time.

In simple terms, Yield Management in Hotelsis selling rooms and services at the right price, at the right time, to the right people.

Page 15: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

WHY TVI EXPRESS IS THE BEST

With our extensive lineup of Resorts & Hotels,incredible Holiday Discount Rates to date,& a very powerful Travel & Earn Program,

any competition is nowhere in sight.TVI Express’ exceeding dominance

is now the ENVY in the Industry.

Other HolidayMembership Clubs

Travel Agencies

OnlineTravel Agencies

Group Buying Sites

Travel & EarnProgram

TVI Express

Page 16: TVI PRODUCT TRAINING. THE THREE MAIN COMPONENTS OF OUR BUSINESS Marketin g Plan You Product.

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