TVB NEWS WEB & TVB NEWS APP

“TVB NEWS” is the leading news platform in Hong Kong! It brings you the latestlocal and international news anytime, at anywhere!

For all users of “TVB NEWS”, you can get :

1. Instantly get up-to-date Local, Straits, International, Financial, Sports and Court news, latestweather information and news features; And view latest news clips of TVB NEWS (mainly inCantonese narration, and partial news clips also have Mandarin narration to choose)

2. Watch 24 hours TVB News Channel and special live-broadcast channel to keep abreast oflatest news and issue

3. Review TVB NEWS feature programmes, including “News File”, “Behind the Headlines”,“Around the Pearl River Delta”, “Beijing's Talk of The Town” etc

4. Review hot news topics and read related articles in Timeline format

5. Receive latest weather information and 7-day forecasts

6. Use "Related News" function to explore related articles and information

7. Receive news alerts on your device which allows you to follow the news trend

8. Share latest TVB NEWS articles via social network anytime, at anywhere.

無綫新聞TVB NEWS平台讓你時刻緊貼無綫新聞、掌握社會脈搏！ 用戶使用「無綫新聞」平台，即可:

1. 多角度網羅新聞資訊，緊貼本港、兩岸國際、財經、體育、最新天氣報告等新聞報道— 配合最快、最新送上的採訪片段 (主要設有粵語旁白，部分新聞片段更可選擇普通話旁白)，關注社會動態

2. 收看24小時無綫新聞直播頻道；另設特備直播頻道，緊貼時事焦點

3. 收看無綫新聞製作的多角度專題節目，包括《新聞檔案》、《時事通識》、《珠三角熱話》、《京城熱話》等

4. 收看不同的新聞追蹤專題，並以「時間軸」形式瀏覽專題報道、分析事態發展

5. 了解最新的天氣情況及未來七天的天氣預報

6. 使用「相關新聞」功能，於瀏覽報道時搜尋更多相關資訊

7. 接收重要新聞通知，即時緊貼新聞動向

8. 經社交網站隨時隨地分享即時新聞

BASIC FIGURES – JAN 2018

Source : Google Analytics (Jan 4 – 31, 2018)

WebMobile

(IOS + Android)

2.26MDownloads

392KAverage 4 wks

Unique Users

1.9MAverage 4 wks

Pageviews

3:02Avg. Session

Duration

2.66Average Pages/

Session

164KAverage 4 wks

Unique Users

8.3MAverage 4 wks

Screen views

5:46Avg. Session

Duration

7.66Average Screens/

Session

69%

31%

Gender

Male

Female

11.25%

20.02% 18.02% 17.98% 17.49%15.21%

18-24 25-34 35-44 45-54 55-64 65+

Age

Age

Web

Source : Google Analytics (Jan 4 – 31, 2018)

71%

29%

Gender

Male

Female

8.71%

20.67%24.01% 23.50%

13.26%9.86%

18-24 25-34 35-44 45-54 55-64 65+

Age

Age

IOS

81%

19%

Gender

Male

Female

8.53%

15.78%13.02%

20.20% 21.13% 21.35%

18-24 25-34 35-44 45-54 55-64 65+

Age

Age

Android

THE NEWS RELATED PROGRAM ATTRACTS MALE CROWD

WEB FORMATS

LREC 300 x 250 SUPER BANNER 300 x 250

DYNAMIC BANNER FORMATS

640 x 100 640 x 200 640 x 300 640 x 500 640 x 750 640 x 960

NEW FEATURE – INTERACTIVE LIVE

• Interactive live apply for TVB news channel with live event only

• The small screen will hide if event live ended.

BENEFITS OF ADVERTISING ON TVB NEWS APP & WEB

• AFFORDABILITY

• TIMELINES AND GREAT FLEXIBILITY

• PROACTIVE AUDIENCE

• TARGETED AUDIENCE

• BUILD TRUST

• WIDE RANGE OF ADVERTISING OPTIONS

YOUR SUPER MULTI-SCREENS SOLUTION