1 TV Viewing Trends St. John-Moncton EM - Diary Updated Spring 2014.
TV Viewing Trends
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Transcript of TV Viewing Trends
TV Viewing TrendsYorkton EM – Diary
Source: BBM Canada Diary Total Tuning
ROS M-Su 6a-2aYorkton EM– Diary
Source: BBM Canada Diary Total Tuning
Weekly Reach % – A18+Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
96.3 96.795.6 95.296.0 95.994.5 95.497.5 96.694.9
2006 2007 2008 2009 2010 2011
AQH (000) – A18+Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
13.8
12.1
13.8
11.5
13.0
11.712.3
11.7
13.4
11.711.9
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18+Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
28.3
25.0
28.4
24.0
27.1
24.425.7
24.4
27.9
26.026.4
2006 2007 2008 2009 2010 2011
Weekly Reach % – A18-49Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
95.6 96.493.6 92.794.9 93.591.9 93.7
96.3 96.092.4
2006 2007 2008 2009 2010 2011
AQH (000) – A18-49Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
5.3
4.5
5.2
4.34.6
4.14.1 4.1
4.6
3.9
3.3
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18-49Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
22.4
19.1
21.9
18.8
20.3
18.018.118.7
21.019.7
16.7
2006 2007 2008 2009 2010 2011
Weekly Reach % – A25-54Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
95.9 97.495.2 95.295.9 94.991.2
96.297.5 96.194.5
2006 2007 2008 2009 2010 2011
AQH (000) – A25-54Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
5.65.3
5.7
4.8
5.4
4.64.64.4
5.3
4.54.1
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A25-54Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
23.6
20.6
23.4
20.5
22.0
20.219.5
21.4
23.0
21.2
19.2
2006 2007 2008 2009 2010 2011
Weekly Reach % – A18-34Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
93.1 92.692.189.3
95.990.589.7
92.294.7 94.1
88.8
2006 2007 2008 2009 2010 2011
AQH (000) – A18-34Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
2.1
1.6
2.0 2.02.02.1
1.92.0
2.3
1.9
1.4
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18-34Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
18.4
16.0
20.217.9
17.416.6
15.115.6
17.6
18.9
14.2
2006 2007 2008 2009 2010 2011
Weekly Reach % – A35-54Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
96.9 98.595.6 97.1
95.1 96.994.7 95.2
97.9 96.496.1
2006 2007 2008 2009 2010 2011
AQH (000) – A35-54Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
4.24.0
4.4
3.3
3.8
2.9
3.2 3.1
3.5
3.13
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A35-54Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
25.5
21.7
23.5
21.2
24.3
20.6
22.521.9
24.8
21.921.4
2006 2007 2008 2009 2010 2011
Weekly Reach % – A55+Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
96.1 96.396.2 96.897.2 98.497.2 97.498.5 97.696.7
2006 2007 2008 2009 2010 2011
AQH (000) – A55+Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
3.12.8
3.2
2.63.1 3.03.2
2.8
3.33.0
7.4
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A55+Yorkton EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
33.5
28.5
31.7
27.9
33.9
29.631.6
28.1
32.9
29.5
35.8
2006 2007 2008 2009 2010 2011
Prime M-SU 7p-11pYorkton EM– Diary
Source: BBM Canada Diary Total Tuning
Weekly Reach % – A18+Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
93.4 94.593.591.092.2 93.6
91.5 91.994.4 92.792.6
2006 2007 2008 2009 2010 2011
AQH (000) – A18+Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
25.4
23.9
25.9
22.3
23.523.3
22.7
23.4
26.0
23.3
22.2
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18+Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
10.59.8
10.7
9.39.8 9.8
9.5 9.8
10.910.4
9.9
2006 2007 2008 2009 2010 2011
Weekly Reach % – A18-49Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
90.994.4
91.288.089.5 91.2
87.589.992.1 91.688.9
2006 2007 2008 2009 2010 2011
AQH (000) – A18-49Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
11.110.6
11.2
9.69.59.1
8.4
9.3
10.2
8.9
7.5
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18-49Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
9.49.0
9.5
8.48.3 8.07.4
8.4
9.28.9
7.5
2006 2007 2008 2009 2010 2011
Weekly Reach % – A25-54Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
92.796.0
93.2 91.291.7 92.387.8
92.094.2 92.991.6
2006 2007 2008 2009 2010 2011
AQH (000) – A25-54Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
11.9 12.112.4
10.811.010.2
9.7 9.8
11.6
10.6
9.2
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A25-54Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
10.19.4
10.2
9.29.1 8.9
8.2
9.410.1 9.9
8.6
2006 2007 2008 2009 2010 2011
Weekly Reach % – A18-34 Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
86.091.0
87.683.2
92.188.9
85.0 86.988.4 87.185.8
2006 2007 2008 2009 2010 2011
AQH (000) – A18-34Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
4.4
3.8
4.3 4.4
4.0
4.7
3.9
4.54.8
4.0
3.2
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18-34Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
7.8 7.6
8.5
7.7
7.07.4
6.1
7.17.4
8.0
6.4
2006 2007 2008 2009 2010 2011
Weekly Reach % – A35-54Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
95.1 96.694.7 93.089.5
94.290.5 92.1
96.492.993.2
2006 2007 2008 2009 2010 2011
AQH (000) – A35-54Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
8.99.2
9.5
7.57.9
6.76.67.0
8.07.4
6.8
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A35-54Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
10.9
9.910.3
9.610.0
9.49.39.8
11.2
10.4
9.5
2006 2007 2008 2009 2010 2011
Weekly Reach % – A55+Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
94.6 94.495.1 93.494.3 96.096.4 94.497.6 95.795.3
2006 2007 2008 2009 2010 2011
AQH (000) – A55+Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
5.65.0
5.6
4.75.4 5.65.5 5.5
6.05.5
12.2
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A55+Yorkton EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
12.0
10.1
11.1
10.1
11.5 11.111.1 11.0
12.011.1
11.8
2006 2007 2008 2009 2010 2011