TV Viewing Trends

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TV Viewing Trends Yorkton EM – Diary Source: BBM Canada Diary Total Tuning

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TV Viewing Trends. Yorkton EM – Diary. ROS M-Su 6a-2a. Yorkton EM– Diary. Source: BBM Canada Diary Total Tuning. Weekly Reach % – A18+. Yorkton EM– M-Su 6a-2a. AQH (000) – A18+. Yorkton EM– M-Su 6a-2a. Weekly Per Cap Hrs – A18+. Yorkton EM– M-Su 6a-2a. Weekly Reach % – A18-49. - PowerPoint PPT Presentation

Transcript of TV Viewing Trends

Page 1: TV Viewing Trends

TV Viewing TrendsYorkton EM – Diary

Source: BBM Canada Diary Total Tuning

Page 2: TV Viewing Trends

ROS M-Su 6a-2aYorkton EM– Diary

Source: BBM Canada Diary Total Tuning

Page 3: TV Viewing Trends

Weekly Reach % – A18+Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

96.3 96.795.6 95.296.0 95.994.5 95.497.5 96.694.9

2006 2007 2008 2009 2010 2011

Page 4: TV Viewing Trends

AQH (000) – A18+Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

13.8

12.1

13.8

11.5

13.0

11.712.3

11.7

13.4

11.711.9

2006 2007 2008 2009 2010 2011

Page 5: TV Viewing Trends

Weekly Per Cap Hrs – A18+Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

28.3

25.0

28.4

24.0

27.1

24.425.7

24.4

27.9

26.026.4

2006 2007 2008 2009 2010 2011

Page 6: TV Viewing Trends

Weekly Reach % – A18-49Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

95.6 96.493.6 92.794.9 93.591.9 93.7

96.3 96.092.4

2006 2007 2008 2009 2010 2011

Page 7: TV Viewing Trends

AQH (000) – A18-49Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

5.3

4.5

5.2

4.34.6

4.14.1 4.1

4.6

3.9

3.3

2006 2007 2008 2009 2010 2011

Page 8: TV Viewing Trends

Weekly Per Cap Hrs – A18-49Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

22.4

19.1

21.9

18.8

20.3

18.018.118.7

21.019.7

16.7

2006 2007 2008 2009 2010 2011

Page 9: TV Viewing Trends

Weekly Reach % – A25-54Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

95.9 97.495.2 95.295.9 94.991.2

96.297.5 96.194.5

2006 2007 2008 2009 2010 2011

Page 10: TV Viewing Trends

AQH (000) – A25-54Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

5.65.3

5.7

4.8

5.4

4.64.64.4

5.3

4.54.1

2006 2007 2008 2009 2010 2011

Page 11: TV Viewing Trends

Weekly Per Cap Hrs – A25-54Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

23.6

20.6

23.4

20.5

22.0

20.219.5

21.4

23.0

21.2

19.2

2006 2007 2008 2009 2010 2011

Page 12: TV Viewing Trends

Weekly Reach % – A18-34Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

93.1 92.692.189.3

95.990.589.7

92.294.7 94.1

88.8

2006 2007 2008 2009 2010 2011

Page 13: TV Viewing Trends

AQH (000) – A18-34Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

2.1

1.6

2.0 2.02.02.1

1.92.0

2.3

1.9

1.4

2006 2007 2008 2009 2010 2011

Page 14: TV Viewing Trends

Weekly Per Cap Hrs – A18-34Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

18.4

16.0

20.217.9

17.416.6

15.115.6

17.6

18.9

14.2

2006 2007 2008 2009 2010 2011

Page 15: TV Viewing Trends

Weekly Reach % – A35-54Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

96.9 98.595.6 97.1

95.1 96.994.7 95.2

97.9 96.496.1

2006 2007 2008 2009 2010 2011

Page 16: TV Viewing Trends

AQH (000) – A35-54Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

4.24.0

4.4

3.3

3.8

2.9

3.2 3.1

3.5

3.13

2006 2007 2008 2009 2010 2011

Page 17: TV Viewing Trends

Weekly Per Cap Hrs – A35-54Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

25.5

21.7

23.5

21.2

24.3

20.6

22.521.9

24.8

21.921.4

2006 2007 2008 2009 2010 2011

Page 18: TV Viewing Trends

Weekly Reach % – A55+Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

96.1 96.396.2 96.897.2 98.497.2 97.498.5 97.696.7

2006 2007 2008 2009 2010 2011

Page 19: TV Viewing Trends

AQH (000) – A55+Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

3.12.8

3.2

2.63.1 3.03.2

2.8

3.33.0

7.4

2006 2007 2008 2009 2010 2011

Page 20: TV Viewing Trends

Weekly Per Cap Hrs – A55+Yorkton EM– M-Su 6a-2a

Source: BBM Canada Diary Total Tuning

Spring Fall

33.5

28.5

31.7

27.9

33.9

29.631.6

28.1

32.9

29.5

35.8

2006 2007 2008 2009 2010 2011

Page 21: TV Viewing Trends

Prime M-SU 7p-11pYorkton EM– Diary

Source: BBM Canada Diary Total Tuning

Page 22: TV Viewing Trends

Weekly Reach % – A18+Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

93.4 94.593.591.092.2 93.6

91.5 91.994.4 92.792.6

2006 2007 2008 2009 2010 2011

Page 23: TV Viewing Trends

AQH (000) – A18+Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

25.4

23.9

25.9

22.3

23.523.3

22.7

23.4

26.0

23.3

22.2

2006 2007 2008 2009 2010 2011

Page 24: TV Viewing Trends

Weekly Per Cap Hrs – A18+Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

10.59.8

10.7

9.39.8 9.8

9.5 9.8

10.910.4

9.9

2006 2007 2008 2009 2010 2011

Page 25: TV Viewing Trends

Weekly Reach % – A18-49Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

90.994.4

91.288.089.5 91.2

87.589.992.1 91.688.9

2006 2007 2008 2009 2010 2011

Page 26: TV Viewing Trends

AQH (000) – A18-49Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

11.110.6

11.2

9.69.59.1

8.4

9.3

10.2

8.9

7.5

2006 2007 2008 2009 2010 2011

Page 27: TV Viewing Trends

Weekly Per Cap Hrs – A18-49Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

9.49.0

9.5

8.48.3 8.07.4

8.4

9.28.9

7.5

2006 2007 2008 2009 2010 2011

Page 28: TV Viewing Trends

Weekly Reach % – A25-54Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

92.796.0

93.2 91.291.7 92.387.8

92.094.2 92.991.6

2006 2007 2008 2009 2010 2011

Page 29: TV Viewing Trends

AQH (000) – A25-54Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

11.9 12.112.4

10.811.010.2

9.7 9.8

11.6

10.6

9.2

2006 2007 2008 2009 2010 2011

Page 30: TV Viewing Trends

Weekly Per Cap Hrs – A25-54Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

10.19.4

10.2

9.29.1 8.9

8.2

9.410.1 9.9

8.6

2006 2007 2008 2009 2010 2011

Page 31: TV Viewing Trends

Weekly Reach % – A18-34 Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

86.091.0

87.683.2

92.188.9

85.0 86.988.4 87.185.8

2006 2007 2008 2009 2010 2011

Page 32: TV Viewing Trends

AQH (000) – A18-34Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

4.4

3.8

4.3 4.4

4.0

4.7

3.9

4.54.8

4.0

3.2

2006 2007 2008 2009 2010 2011

Page 33: TV Viewing Trends

Weekly Per Cap Hrs – A18-34Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

7.8 7.6

8.5

7.7

7.07.4

6.1

7.17.4

8.0

6.4

2006 2007 2008 2009 2010 2011

Page 34: TV Viewing Trends

Weekly Reach % – A35-54Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

95.1 96.694.7 93.089.5

94.290.5 92.1

96.492.993.2

2006 2007 2008 2009 2010 2011

Page 35: TV Viewing Trends

AQH (000) – A35-54Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

8.99.2

9.5

7.57.9

6.76.67.0

8.07.4

6.8

2006 2007 2008 2009 2010 2011

Page 36: TV Viewing Trends

Weekly Per Cap Hrs – A35-54Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

10.9

9.910.3

9.610.0

9.49.39.8

11.2

10.4

9.5

2006 2007 2008 2009 2010 2011

Page 37: TV Viewing Trends

Weekly Reach % – A55+Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

94.6 94.495.1 93.494.3 96.096.4 94.497.6 95.795.3

2006 2007 2008 2009 2010 2011

Page 38: TV Viewing Trends

AQH (000) – A55+Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

5.65.0

5.6

4.75.4 5.65.5 5.5

6.05.5

12.2

2006 2007 2008 2009 2010 2011

Page 39: TV Viewing Trends

Weekly Per Cap Hrs – A55+Yorkton EM– M-Su Prime 7p-11p

Source: BBM Canada Diary Total Tuning

Spring Fall

12.0

10.1

11.1

10.1

11.5 11.111.1 11.0

12.011.1

11.8

2006 2007 2008 2009 2010 2011