TV Evolution From the Linear Past to the Non-Linear Future
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Transcript of TV Evolution From the Linear Past to the Non-Linear Future
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TV EvolutionFrom the Linear Past to the Non-Linear Future
Horia Cazan
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• it took something like half-a-century before a car had stopped looking like horse-drawn carriage
Is the future of TV in doubt?
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• Similarly, early TV’s often looked like some odd amalgam of sitting room furniture and a radiogram
• it then took another generation to pass before colour was added
• and another until HD was added
Is the future of TV in doubt?
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Is the future of TV in doubt?
• Linear is the way we watch broadcast TV, where there is a constant stream flowing past us and we have a simple binary choice to watch it or not
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• Non-linear is recorded TV where we dip into a pool of content and choose what to watch and the order in which we watch it
• this is what happens when we record stuff on our PVR, visit YouTube,install Boxee, go to TVR Plus or use the iPlayer catch-up services.
Is the future of TV in doubt?
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• Traditional Television are able to create top content by the very best creative teams
• even if they have to do battle with major global players like Apple and Google for platform space, their content should remain king
• For the time being at least it seems TV companies are playing catch-up
Is the future of TV in doubt?
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• TV has joined the internet, a medium that evolves in months a years rather than years and decades
• The Internet pioneers are making the early ground, not TV stalwarts
• The speed of change is far, far quicker than anything they have experienced before
• TV is playing against companies who are comfortable working at that speed
• TV must adapt or die
Is the future of TV in doubt?
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• Screen everywhere (flexible displays, printable displays)
Technology, stupid
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• Screenless display (Free-space display, Virtual retinal display, Bionic contact lens)
Technology, stupid
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• 4G (Mobile broadband, mobile TV, Interactive TV)• 2002, strategic vision for 4G (ITU)• 2005, WiMax in South Korea by KT• 2007, NTT DoCoMo, 100Mbps/1Gbps
(moving/stationary)• 2008, Viviane Reding suggested re-allocation
of 500-800MHz to WiMax• 2008 first WiMax phone, HTC Max4G• 2012 WiMax by Vodafone in Romania
Technology, stupid
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The Future Of Television is…• Video will be everywhere
• Walls, ceilings, floors, tables (Blade Runner)• Every TV
is connected• Infinite channel
world• Targeted
advertising
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The Future Of Television is…• Humans think images• TV networks will be replaced with content
aggregation and content delivery• Media will be delivered everywhere
• On mobile devices• On ceiling• On walls• In all social media
environment
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The Future Of Television is…
CISCO survey in feb. 2011, before the OTTCon• San Jose, March 2011
• Channels will go away• Remote will be replaced with better interfaces• Screens everywhere• Ads is history (DVR + cheap subscription)• Consumers will get involved• Watch together, virtually• Your content follows you• Creation goes viral
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Bibliography- The Wooster Blog- Non-linear Video, A cross-platform interactive video experience - Robert Seeliger, Christian Räck, Dr. Stefan Arbanowski, CONTENT 2010 : The Second International Conference on Creative Content Technologies - Patrick Barwise speech - Oxford Media Convention, guardian.co.uk, Changing Media Summit 2011- The race to dominate the future of TV, Bringing TV to Life, Issue II, Francesco Venturini, accenture- CISCO survey in feb. 2011, before the OTTCon
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Thank you!