TV Everywhere SUCCESS ON SCREEN · TV Everywhere video across premium digital publishers with TV...

TV EverywhereSUCCESS ON SCREEN

Presented by:Jane M. Francisco

SR. Account Executive

INTRODUCING PREMIUM DIGITAL TVAND PREMIUM DIGITAL VIDEO

THE MAJORITY OF MEDIA CONSUMPTIONIS SCREEN BASED

Newspaper

20%

of all media interactions are screen based

of all media interactions are

non-screen based

We spend about

10 hoursin front of our screens each day

Source: eMarketer, Spring 2015

SmartphoneTabletTelevision Laptop/PC

MagazineRadio


YOUR CUSTOMERS ARE

WATCHING MORE VIDEO

1Source: eMarketer Daily, April 16, 2015

The average U.S. adult spends about 5.5 hours a day watching

video across devices1

“ ”

TV is #1 advertising medium for• Ad recall in all age groups

• Influencing purchases in all age groups

Live TV.

On-Demand.

Streaming TV.

Premium Video.

All Homes.

All Devices.

Data Targeting.

Most powerful video platform.

Prime time, all the time.

TV content, all screens.

Todays source for news.

Reach any household.

Maximum exposure.

Quality of TV, intelligence of digital.

Your Business + The Power of TV

Source: Marketing Charts Study, Q3 2016, Advertising Channels with the Largest Purchase Influence on Consumers

BUILD A RELATIONSHIPGIVE THEM A REASON TO LOVE YOUR BRAND

95% of consumers are in the relational phase with a brand

Only 5% of consumers are in the transactional phase and currently in the market for a product

Use video to build a relationship so that when the viewer becomes interested, they remember your brand

95%

5%TRANSACTIONAL

RELATIONAL


65% Linear Viewing (live)

Streaming TV Device ( Apple TV, Roku, etc )

Streaming on PC

Mobile/Tablet

Source: Nielsen Q1 2016 Total Audience Report

Video on Demand & DVR

35% Non-linear Viewing

TV Viewership of Today

44.7%

50.8%53.3% 54.9%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

2014 2016 2018 2020

% of US Population Streaming TV

% of US Population

2016 was the First Time that More Than Half of the US Population will Watch TV Shows Online!

Source: eMarketer; For the First Time, More Than Half of Americans Will Watch Streaming TV - See more(2/3/16)

Growth of Streaming TV Viewing

Source: Nielsen Q1 2016 Total Audience Report & Nielsen Q1 2016 Comparable Metrics Report Measuring Gross minutes of TV Video viewing in the US by adults 18+

23%

28%

38%

48%

53%

77%

72%

62%

53%

47%

65+

50-64

35-49

25-34

18-24

Streaming & On Demand Live TV Viewing

TV Viewing Behaviors Across Demos

Same content across every screen

What Does TV Everywhere Look Like?

YOU SHOULD BE TOOTV IS ON ALL SCREENS

From Live Streaming to Video on Demand, to Connected TV to Mobile, our digital video products will engage your customers no matter where or when they are consuming video

From Sports to News, to the Hottest Premiers to binge-worthy content, our 50+ cable networks have you covered on TV

Video On Demand Set-Top Box Inventory

COMCAST SPOTLIGHT TV EVERYWHERETARGETED TV

The average household watches an average of 18 networks. We use research to identify the right mix of networks and programs in order to engage your specific target within the geographic areas that will make the most impact on your business

Sources: 1) Nielsen Media Research, Average Channels Tuned Report 2014.

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AUDIENCE TARGETING

Reach potential customers with networks more likely to cater to and reach them. No matter who you are targeting – we deliver targeted audience segments.

Source: Scarborough 2016 Philadelphia Release 1; Cable Networks Watched Past 7 Days

Small Business Owners Prefer Bank Online/Mobile Prefer Bank In Person Millennials

TARGETED VIDEO ON DEMAND IN-STREAM VIDEO

AUDIENCE TARGETEDUtilizes audience data from over 30highly respected companies, efficient In-Stream provides precise, best-in-classgeographic and demographic targeting,effectively delivering your commercial toyour audience on well-known, Comcastapproved, premium websites.

ON DEMANDTV Everywhere video across premiumdigital publishers with TV programming,movies and other professionallyproduced content through the most well-known cable and digital brands.

FEATURESNON-SKIPPABLE ADS

CLUTTER-FREE ENVIRONMENTPRIME PLACEMENT ABOVE THE SCROLLONLY DURING PROFESSIONAL CONTENT

SERVED ON MOBILE, PC, LAPTOP & CONNECTED TV

*These video destinations are subject to change based on availability and will be continuallyoptimized for the best performance. Cannot site target specifically.


Consumers Access TV Everywhere Content Through aVariety of Programmer and TV Distributer Apps

Some Examples Of TV Everywhere Apps Watch All Your TV From Home, Anywhere You Go

There are quite a few different services available - depending on your TV provider and whichnetworks you’re paying for. Different networks support different platforms, and some apps

are available on more devices than others.

Accessing TV Everywhere Content

EDUCATION

TRAVEL

HOME IMPROVEMENT

HOUSEHOLD

LIFESTYLE

SPORTS

RETAIL

HEALTH & WELLNESS

FINANCIAL

FOOD & BEVERAGE

ENTERTAINMENT

AUTOMOTIVE

Choose from over 100 different demographic and behavioral segments to engage the perfect audience for your business

TARGETING SIMPLIFIEDAUDIENCE AGGREGATION ACROSS SCREENS

YOUR VIDEO EVERYWHERE

40+ data integrationsallow us to see eachconsumer in detail

VIDEO TARGETING

We capture consumer data from online behaviors

We identify their interests

We serve them your ad on the sites they’re visiting

Increasing awareness of your brand

Why is Our Video Different?QUALITY MATTERS!

Not our Video

Cluttered Auto-Play Video Banner

Not our Video

Tiny Mobile Overlays

Many digital video ad placements can be easily missed. This includes auto-play video ads that automatically start (with no volume) once a user lands on a page, skippable ads, and even videos that minimize when viewed on a mobile device.

With TV Everywhere, all ads will be served in-stream, before and during a user initiated video.

Not our Video

Where Won’t My Ad Run?

Quality Matters in Online Video

Us. Them.

Your 30 second spot running during the FX program ‘ The Americans’ full screen with

an engaged viewer.

Your 30 second spot obscured by someone else’s ad on a cluttered webpage.

THIS is Your Commercial with TV Everywhere

AMC.COM

Full Episode TV Shows on Network Sites (includes Verizon, DirecTV, and Dish viewers) Live Programming streams such as WatchESPN

Pre & Mid Roll in premium TV content across all devices

On Demand Tv shows accessed through connected TV including OTT services such as Apple TV, and Roku

Where Will My Ad Run?

Full Episode TV Shows on MVPD & Network mobile apps

Video On Demand accessed through Comcast set top boxes (includes X1)

WHY COMCAST SPOTLIGHT?PREMIUM INVENTORY YOU WON'T FIND ANYWHERE ELSE

OPTIMIZATION EXCLUSIVE PLACEMENT

FRAUD PROTECTED PROVEN QUALITYNot only do we partner with quality digital ad

placement providers, but also we apply additional quality standards in line with our premium video capabilities.

Your ads will only be seen in the most viewable locations only during professionally produced content

We take the stress off of you by monitoring and optimizing your buy around the clock to ensure delivery. With our dedicated digital team you can rest assured that your digital campaign is making an impact.

We partner with the leaders in bot fraud prevention, ensuring your ads are seen by the right consumers. Plus, we will never serve your ad to consumers who have ad-blocking software

Through Comcast & NBC Universal’s partnership, we have access to a cable and premium video content destinations,

websites and apps that no one else can offer


*Participating media sites and content providers are subject to change. Campaigns run across all networks..

Viewability• Is The Vendor Providing 100% Non-Skippable, long & short form video content?

• Are the Ad Placements ‘Above The Fold’ or ‘User Initiated’?

• Is the campaign optimized for Viewability or Click-Thrus?

• What is being done to combat Bot Fraud on my campaign?

• Do my commercials run only before or during the content?

WHAT TO LOOK FOR WHEN BUYING ONLINE VIDEO



Targetability• How Many Data Partners is the vendor using? The more partners

the more precise the targeting.

• How finite of a target should I select?

• Should I select a Demo, Geo or Behavioral Target?




Brand Safety• What type of sites are my ads running on?

• Are the sites COPPA Compliant?

• Is the network of sites MRC accredited and IAB compliant?

• Are the sites audited for fraudulent traffic?


WE DELIVER AUDIENCES - Geographically

State of Delaware:

• Wilmington Zone

• Middletown Zone

• Central Delaware Zone

• Lower Delaware West Zone

• Lower Delaware East Zone

Reaching the state of Delaware with approximately 267,379 cable households.Includes Xfinity, Verizon, Atlantic Broadband and Mediacom cable households.

THANK YOU!

QUESTIONS?

Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Growth of Streaming TV ViewingSlide Number 9Slide Number 10Slide Number 11Slide Number 12AUDIENCE TARGETINGSlide Number 14Accessing TV Everywhere Content Slide Number 16Slide Number 17Slide Number 18Cluttered Auto-Play Video BannerTiny Mobile OverlaysSlide Number 21Slide Number 22THIS is Your Commercial with TV EverywhereSlide Number 24Slide Number 25WHAT TO LOOK FOR WHEN BUYING ONLINE VIDEOSlide Number 27Slide Number 28WE DELIVER AUDIENCES - GeographicallySlide Number 30

TV Everywhere SUCCESS ON SCREEN · TV Everywhere video across premium digital publishers with TV...

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