TV Comedy: History of ITV
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1. ITV GCSE Media Studies: TV Comedy 2. Learning Objectives 3. What does ITV stand for? 4. What is ITVs institutions? ITV is the institution. 5. What does it do? What Media products does it produce and distribute? ITV provides entertainment for the public by airing TV shows, they produce and distribute TV shows such as Coronation Street, The X-Factor, Celebrity Juice, The Only Way Is Essex etc. 6. ITVs history. ITV was first formed in 1954 in the United Kingdom by Independent Television It is a commercial network and today it is split between three owners. ITV PLC, STV Group, UTV Media. ITVs first coloured programmes appeared in Scotland on 13th December 1969 in Central Scotland; in Wales on 6th April 1970 in South Wales; and in Northern Ireland on 14th September 1970 in the eastern parts. Some of the first ever shows shown in colour were Road Report, The Growing Summer and Thunderbirds the animated adventure. They would all start in the morning from 9:30 11:00am. 7. Who owns ITV? There was three different groups who formed ITV. ITV PLC, STV Group and UTV Media. But the main chairman for ITV PLC was Archie Norman. 8. How is ITV funded? ITV is a commercial institution they are funded by showing advertisement so theyre able to pay for the TV programmes they put on their channels.. 9. ITVs logos ITV have 6 different logos... 10. How many channels does ITV have? What are they? ITV have 5 different channels. ITV1 ITV2 ITV3 ITV4 CITV 11. What kind of things can you see on each television channel? ITV1 usually produce programmes for all audiences, they show the X-Factor and This Morning. ITV2 usually produce programmes for adults and teenagers, they show The Only Way Is Essex and Celebrity Juice. ITV3 usually produce programmes for adults and teenagers, they show dramas such as Murder She Wrote and thrillers. ITV4 usually produce programmes for all audiences and include sporty programmes such as The Tour Of Britain. CITV usually produce programmes such as Horrid Henry and is usually targeted for children. 12. What are their target audiences? ITV1 All audiences ITV2 Adults and teenagers. ITV3 Adults and teenagers. ITV4 All audiences. CITV- Children. 13. Are you an ITV consumer? Create a list all BBC and ITV programmes you have consumed during the past week. Make a note of the day they were shown, channel (if its BBC/ITV or one of their Satellite channels) and roughly the time it was transmitted. 14. Collating Results Produce a group breakdown of results for each channel: What are the most popular programmes? What are the most popular viewing times? Which days schedules were most popular? Are there any similarities or differences? Which channel is most popular in your group? Which genre is the most watched and when do the class tend to watch the most? (Days and times) 15. ITV ITV is divided into 15 regional licences. ITV regional branding is long gone. ITV now uses generic branding across its regions. This reflects the loss of regional identity as ITV becomes consolidated and resources (studios and production facilities) are pooled or sold, eg Carlton Studios, Nottingham, has been sold to the University there. http://www.youtube.com/watch?v=dgv3jYSpHbc 16. Key Points ITVs institutional ethos: Established in 1955 as an alternative to BBC1 Its an independent broadcaster. Was regarded as more down-market than the BBC ITV relies on advertising revenue, therefore large audiences yielded by popular programming ITV relies on popular genres such as Soaps and Reality TV to deliver large audiences to advertisers Is ITVs Public Service Commitment being eroded because of this? Less emphasis on news and current affairs; regional news, in its present format, is under threat due to economic pressures.