TV  CLIP

William  Tam  Product  Designer  

LinkedIn:  William  Tam  Mail@MrWilliamTam.com

William  Concept

Front  View

CLIP

Front  Side

MUST Nice  to  Have

WiFi Bluetooh

IR MIC

Camera

CLIP

Rear  View

HDMI

Micro  USB

Side  View

PCB Bracket

Design  Concept:  CLIP  vs  CAP

SAM

Comparison:  CLIP  vs  CAP          

CLIP   CAP

Wall  Mounted  CompaHble ✔ ✔

RF  (WiFi,  BT)  SensiHvity ✔ ✔

IR  (Infra  red)  RecepHon ✔ ✔

MIC  RecepHon ✔ ✔

Camera ? ✔

TV  RE-­‐brand ✔ ?

TV  RE-­‐brand  by  a  CLIP

SAM

Move  to  “CLIP”  experience

Increase  “Brand  Loyalty”  on  CLIP  Design  

Move  to  “CLIP”  TV 1

2

3

SAM  TV SAM  TV CLIP  TV

Features Feature  List

All  Necessary  Smart  TV  ApplicaHons    (DLNA,  YouTube,  NeZlix,  …) MUST

Wireless  Screencast  (Miracast,  …) MUST

Universal  IR  “Receiver” MUST

Open  Internet  Browser Nice  to  have

Game  (PS2  level  Premium,  Causal) Nice  to  have

Second  Screen  ApplicaHon Nice  to  have

Voice  Control Nice  to  have

Video  Conference  (Skype,  …) Nice  to  have

Hardware  SpecificaHon Specifica@on

CPU/GPU  >=  PlayStaHon  2 MUST

WiFi  (>=  802.11n  1x1) MUST

IR  Receiver MUST

Micro  USB  (Power  &  Debug) MUST

HDMI MUST

Bluetooh  4.0  (for  Game  Controller) Nice  to  have

MIC  (Single  for  2nd  Screen,  Dual  for  Conference) Nice  to  have

Camera Nice  to  have

Ethernet NO

USB NO

SD  (Micro  SD) NO

OpHcal  Audio NO

Sofware  ApplicaHon  Framework

1.  HTML5:  follow  the  trend  of  OTT  2.  Well  adopted  de-­‐facto  applicaHon  framework  

for  pre-­‐installed  applicaHon  

Universal  IR  Receiver

User  could  grab  any  handy  IR  remote  controller  

1

CLIP  shall  be  able  to    recognize  all  of  it!  (at  least  5-­‐way  navigaHon    and  Power  key)

2

NFC/QR  Code  Hybrid  SHcker

TV  Remote  Controller

Put  “SHcker”  on    the  back  of  TV  remote  controller

1

Fast  pairing  Smart  Phone  to  CLIP

2

•  CLIP  shall  recognize  the  “content”  automaHcally  by  listen  to  “the  sound”  of  TV  

•  CLIP  could  help  2nd  screen  (Tablet/Phone)  to  retrieve  more  informaHon  related  to  the  “content”    

•  Audiences  discover  “new  content”  from  2nd  screen,  and  then  render  by  CLIP  

Second  Screen  ApplicaHon

Price  CompeHHon

Apple  TV  

$99  

Ouya  

Roku  LT  

$49.99  

Chromecast  

$35   $15  £  9.99  

BSkyB  Box  

$128  RMB  800  

HongMi  (Smart  Phone)  

Price  Range    of  CLIP  

Price  Reference:  Aug’2013

Cost  Reduc@on

WiFi  802.11n  1x1 Front  side  of  TV  with  good  RF  sensiHvity

Universal  IR  Receiver Cuong  the  cost  of  remote  controller  AssumpHon:  Normal  user  will  use  5-­‐way  navigaHon  only

NFC/QR  Code  SHcker Smart  remote  controller  rely  on  Smart  Phone  AssumpHon:  Only  “Smart  Phone  user”  will  use  “Small  feature”

No  reluctant  I/O NOT  Support:  Ethernet,  USB,  OpHcal  Audio,  SD  OpHonal:  Bluetooth,  MIC,  Camera

Sofware  &  ApplicaHon Reuse  all  “Smart  TV”  sofware  assets

Cost  ConsideraHon

IPTV  Partners •  IPTV  Partners  –  Internet  Service  Provider:  Verizon,  …  – MSO:  Comcast,  …  

•  “CLIP+”  –  AddiHon  to  all  CLIP  features,  IPTV  Partners  add  proprietary  applicaHon  such  as  IPTV  VOD,  or  TV  Anywhere  

–  Hardware  sHll  manufactured  by  TV  maker  •  Price  of  “CLIP+”  –  Free  rental  for  IPTV  service  subscribers,  or  –  IPTV  partners  subsidies  on  retail  price  of  “CLIP+”  

Reference:  BSkyB  and  Roku  CoopearHon

CLIP  may  bring  impact  to

Design  for  TV  Makers

About  the  Designer William  Tam  •  Major  in  E.E.  and  MulHmedia  •  5+  year  on  TV  Product  Planning  –  Planner  of  Smart  TV  –  Planner  of  Video/Audio  Related  Technology  –  Advisor  of  TV  Makers’  Product  Plan  –  NegoHator  of  IP  Licensing  –  InvesHgator  of  Internet  and  Ads  Business  Model  

•  8+  year  on  Embedded  System  Engineering