Productive Development Policies and Upgrading: Linking Value Chains, Regions and Firms
Tuscan regional policies for short food supply chains
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Transcript of Tuscan regional policies for short food supply chains
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International conference on the Local & Regional Food System Planning
Tuscan regional policies for short food supply chains
Asan City, South KoreaSeptember 7th, 2012
Vanessa Malandrin, Research Fellow University of Pisa
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Tuscany region, Italy
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Tuscan areas for National
Development Plan
Yellow: urban areas
Green: intensive and specialized agriculture
Red: intermediate rural areas in transition
Orange: intermediate rural areas in decline
Blue: rural areas with general development problems
PSR Toscana_ versione 8_dicembre 2011 .doc 2
REGI ONE TOSCANA Articolazione in Toscana delle zone del Piano Strategico Nazionale
Legenda
• A – Poli urbani
• B – Aree ad agricoltura intensiva specializzata
• C 1 – Aree rurali intermedie in transizione
• C 2 – Aree rurali intermedie in declino
• D – Aree rurali con problemi complessivi di sviluppo
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Direct Sell (1)
17% of tuscan farms are involved in it Agricultural products, animal products, on
farm processed foods (jam, juice, cheese ) Dlgs n.228/01 (Art.4), Orientation Law DS can be done on farm, but also
collectively; itinerantly, of in a fixed place Often associated with agroturistic activities
and in general with rural development
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Direct Sell (2) It’s allowed to sell also other farmers’
products, but own ones must be prevalent; The previous law (n.59/63) remains valid for
farmers not signed in the “Register of Enterprises”
To present at local municipality the “Declaration of starting activity”
To respect all sanitary norms
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Regional % of farms doing direct sell
Tuscany region is leader in Italy about 17% of its farms are doing DS
Source: National observatory on DS
Filiera corta: definizioni, numeri, tendenze nel contesto nazionale e regionale
I numeri
Torino, 7 ottobre 2009
Fonte: Agri 2000, Coldiretti - Osservatorio internazionale sulla vendita diretta
A z i e n d e c o n v e n d i t a d i r e t t a p e r r e g i o n e ( % )
0 , 02 , 04 , 06 , 08 , 0
1 0 , 01 2 , 01 4 , 01 6 , 01 8 , 0
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Number of farms with direct sell at national level
In 5 years 44% increase in the number of farms doing direct sell (2004-08).
Source: Agri 2000, Coldiretti – National observatory on DS
Filiera corta: definizioni, numeri, tendenze nel contesto nazionale e regionale
I numeri
3 5 . 0 0 0
4 5 . 0 0 0
5 5 . 0 0 0
6 5 . 0 0 0
2 0 0 1 2 0 0 2 2 0 0 3 2 0 0 4 2 0 0 5 2 0 0 6 2 0 0 7 2 0 0 8
Torino, 7 ottobre 2009
Trend di crescita,
in Italia
+ 44%
in 5 anni
(aziende)
Fonte: Agri 2000, Coldiretti - Osservatorio internazionale sulla vendita diretta
Numero di aziende agricole che pratica la vendita diretta
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The “Short Food Supply Chain”
regional project The project is called “SFSC - Regional network for the valorization of agricultural products of Tuscany”
It has been approved by the regional government with DGR n. 335 in 2007
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Aims of the project (1)• To recognize farmers an equal value for
their productions;• To foster the knowledge of certified tuscan
products and their characteristics;• To foster the consumption of local
products in their own area; • To reduce the environmental impact of
transports and to increase the consumption of seasonal products;
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Aims of the project (2)
To keep alive the production of local foods, especially in marginal territories as potential touristic attraction
To increase the food turism in rural areas
To favour commercial agreements along the food supply chain
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Economical aspects
With this project the Region gave subsidies to allow the start-up of the initiatives promoted by local institutions
The subsidies cover 80% of the total start-up costs, without obligation to recompensate the money
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Initiatives financed by DGR 335 (1)
In the first stage, the project financed the following initiatives:
Farmers’ markets Direct sell shops FSC agreements Art&Food events
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Initiatives financed by DGR 335 (2)
In the second stage (2009 / 2010), other two categories of initiatives were added:
Logistic: hosting farmers from other regions, which bring to the markets products not available in Tuscany
Special Projects: pilot projects with peculiar aspects of innovation and experimentation in promotion and communication
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Direct Sell sites
Direct sell can be done in several ways:
In open spaces, itinerant or fixed Indoors, on farm or in the village/city On request: on farm or with home delivery Alone or collectively, sharing spaces with
other farmers
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Trascinare l'immagine su un segnaposto o fare clic sull'icona per aggiungerla
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Trascinare l'immagine su un segnaposto o fare clic sull'icona per aggiungerlaVOLTERRA
, Tuscany Emporio del Gusto
Example of a collective space for direct sell
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Trascinare l'immagine su un segnaposto o fare clic sull'icona per aggiungerlaVOLTERRA
, Tuscany Emporio del
Gusto
Dairy products from different farms are
exposed in the same refrigerator;
the name of producers is written
in front
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Market of Montevarchi, Tuscany Indoor collective market, open every day
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Farmers’ markets (1)
Orientation Law Dlgs n.228/01 introduced also the possibility of collective selling
Reg. CE 852/2004 - hygiene of food products Reg. CE 853/04 - specific norms for the
hygiene of animal products “The main responsibility for food safety is
attributed to the operator of the food sector” (Art.1 Reg. CE 852/2004)
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Farmers’ markets (2)
Guided food tasting Presentation of local products with PGI,
PDO, DCO, Slow Food Presidia labels Expositions about local food culture Presentation of local high quality
restaurants Activities for market’s visitors
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Market of Montevarchi Tuscany
n° 60 stands 3x3 m 20 big umbrellas 10 fridges 20 plexiglass exposers 65 tables 2x1 m lighting system +
electricity provision
2
Il documento è stato elaborato dal “gruppo di lavoro” del Comune di Montevarchi (Marco Noferi con la collaborazione di Claudia Panichi, Tamara Scarpellini) Hanno collaborato:
- per gli aspetti igienico amministrativi dott. Giovanni Terranova - per gli aspetti amministrativi: Stefania Vanni, Annarita Cristofani (Ufficio Attività produttive), Severiano Paolini (Ufficio Segreteria del Sindaco)
Montevarchi, febbraio 2007
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Who else is involved?
Coldiretti (national farmers’ Union)
Slow Food: only for local producers, within the maximum distance of 40 Km from the marketplace
Farmers’ associations (Aiab, Biodinamics, …)
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The case of raw milk direct sell Regg. (CE) 852/04 and 853/04 State/Regions agreement of 2007 Regional Decree DGR n.381/2007 Better quality and less expensive for
consumers Environmental benefits Economic advantages for the farmers www.milkmaps.com
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Automatic dispenser of milk in Tuscany
Raw milk is sold for 1 euro/liter and is possible to buy plastic or glass bottles from the dispenser.
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Automatic dispenser in Ljubljana, Slovenia
Milk, cheese, yoghurt, bread, typical products
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Direct sell of milk in Austria (2009)
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Solidarity-based purchase groups
Since the approval of the Financiary Law in 2008 they are defined as:
“No profit associations created in order to buy and distribute goods to their adherents without surplus, with goals of ethics, social solidarity and environmental sustainability”
Thanks to this institutional recognition, they can perform their activities respecting the fiscal norms, being equalled to non commercial subjects (no profit)
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Solidarity-based purchase groups (2)
Products quality, sustainability, solidarity, relationship consumer – producer;
Farm visits, lunches, debates, collective learning
Saving money vs alliance with producers (prices issue)
Independent from institutions vs political support
GAS National Network
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Colombini Farm
and Social
Farming
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Trascinare l'immagine su un segnaposto o fare clic sull'icona per aggiungerlaCorazzano Farm (1)
Tuscany
Women are preparing the boxes which will be be delivered to GAS members
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Corazzano Farm (1) Shelf with products from different producers: pasta,
juices, oil, wine, jams
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Solidarity purchasing groups: Instruments of sobriety and good use of one’s own
time
Examples of Logo and slogan of GAS groups
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GAS and Districts of Solidary Economy Territories in movement
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Branches• Quality consumption with short
food supply chain• Fair economy• Ethical values• Organic farming• Green economy• Sustainable lifestyles
Roots• Local Public Administration• Citizens and associations of
the territory• GAS
Ground level• To build the future together• Protect the future
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Conclusions
To project and design carefully the initiatives according to the target of consumers (place, timetable, mechanisms to attract people, communication aspects)
To develop innovative and light forms of logistic support to make easier the management of orders and deliveries, also to optimize the transports
There is an emerging need for coordination, control and guarantee, which we cannot leave to spontaneous solutions
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Thank you!!
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International conference on the Local & Regional Food System Planning
The Pisa Food Plan
Asan-city September 7th, 2012
Professor Gianluca BrunoriVanessa Malandrin, Junior researcher
Pisa University
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Background
Tuscany focus on local / locality food and rural development
Intense activity of support of short food chains
Municipalities involvement Lively consumers’ groups Academic attention beyond specialists A forward looking politician Interest of the Regional development
agency
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Fate clic per modificare il formato del testo della struttura Secondo livello
struttura− Terzo livello
struttura Quarto livello
struttura− Quinto
livello struttura
− Sesto livello struttura
− Settimo livello struttura
− Ottavo livello struttura
Nono livello strutturaFare clic per modificare gli stili del testo dello schema
− Secondo livello Terzo livello
− Quarto livello» Quinto livello
Initiatives in Pisa
Fruit in the school Major’s water Foodmile campaigns School food Farmers’ markets GAS Urban gardening Guerrilla gardening Biodiversity festivals Seed savers
School procurement Labelling footprint Sustainable fairs Sustainable Shoppers Zero Km restaurants Snack dispensers Footprint calculator Last minute market Boycott KitKat Workshops on
sustainable food Slow food
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The need for integration
Food
Health
SocietyEnvironmentEconomy
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How to open a new field of policy in times of economic
crisis and budget cuts?
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The city as a socio-technical system
actorsartifactsrules
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Consumers as drivers of change
Perform freedom of choice in a radical way;
Participate to food movements aimed at changing rules of the food system;
Co-produce new systems of food provision;
Reconfiguring the way food is embodied into socio-technical practices.
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Food planning
Collecting information Setting goals Circulating information Coordinating efforts Mobilising resources
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Encounters
Ad hoc meetings− Network of academics− Network of civil society− Network of health operators− Network of local administrators− Network of food enterprises
School food commissions Pianodelcibo web 2.0
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Untapped resources
Academics Students Voluntary work Web activists Parents
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What have we learned?
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Learning processes
?
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Pianodelcibo web 2.0
Sharing resources (photo, video, events, bibliography)
Documenting activity Activating forums Keeping networks alive
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Pianodelcibo web 2.0 - The website
http://pianodelcibo.ning.com/
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Reflections
Food planning as social innovation / social learning
The relevance of distributed knowledge / the role of brokering
Market alone won’t work / The role of social capital
The role of web democracy