“Turning The Ship Around” Effective Branding Strategy

Stacy Ethun StevensPark Avenue Group

Chauncey Archersticky IT

Stacy Ethun StevensPark Avenue Group

Chauncey Archersticky IT

➤ Opened in 1998➤ Background / Specialties➤ Our Team➤ Awards

So, what’s the problem?

2009 HAPPENED!!

The Problem?

2009!

Our Worst Year EVER!

➤ New Logo➤ New Website

We knew we were in trouble starting late 2008; we needed to BE something different…

➤ New Social Media Presence➤ Email Marketing Campaigns

Consistent Message

➤ New Logo➤ New Website

➤ New Social Media Presence➤ Email Marketing Campaigns

Consistent Message

Selecting a partner to help us...

➤ Why we chose them? Flexibility & Payment

➤ How we achieved our goals? Follow-through, creativity, keen listening skills

The process & working together.

➤ Know your goals➤ Be clear about what you want➤ Leverage Vendor Expertise

T H E R E S U L T S ?

“Turning the ship around…”

➤Best Year ever in 2010 Doubled Revenues over 2009➤Best Year Ever in 2011 – $1.62 Million

Hello, nice to meet you!

➤ Fresh, modern web design, branding & hosting➤ Open over 6 years➤ Over 250 clients (US & Internationally)➤ MRINetwork Best In Class: Web Design [2008 – 2011]➤ MRINetwork Vendor of The Year [2009, 2011]➤ MRINetwork Vendor of The Year: Runner Up [2010]

Thinking through the rebranding process

➤ Assessing your needs: ➤ Who are you?➤ What are your goals?➤ How do you want to be perceived?

➤ Evaluating your discipline➤ Do you have time to write a blog?➤ Are you going to tweet regularly?➤ Can you keep up with a bi-monthly newsletter?

The takeaways…

➤ It's not just about looks, it’s about recognition.➤ Open the channels of communication…➤ Positive External, Positive Internal.

Why branding matters:

What’s in it for you?