Turning Insights into Action with Social Listening · 2019-12-31 · #firebase Top 10 52.0% 10.3%...
Transcript of Turning Insights into Action with Social Listening · 2019-12-31 · #firebase Top 10 52.0% 10.3%...
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Turning Insights into Action with Social ListeningKatie Miller, Google@kwazrunner
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#GoogleDevs is...
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#GoogleDevs is...
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#GoogleDevs is...
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Here’s where we talk to them on social media
30+ properties managed across brands, regions and programs, reaching over 23M
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Confidential + ProprietarySource: Sysomos Listen, August 1 - September 8, 2017
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Example #1
Source: Sysomos Listen, May 11-24, 2016
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Example #2
Source: Sysomos Listen, Jan 2 - Sept 23, 2017
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Example #3
Source: Sysomos Listen, Jan 1 - Sept 22, 2017
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Example #3
Conversation Drivers
Program A Program B Program C Program D Program E
Participants 40% x x x x
Events 24% 1% 10% 66%
Info sharing 14% 16% 21% 24% <1%
Partnerships 11% 44% 20% 38% 23%
Facilities / expansion
6% x x x 6%
Source: Sysomos custom analysis
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Looking forward
● Insights to drive content● Monitoring influencers for topics, sentiment, competitors
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Thank you!@kwazrunner