TURNING FACEBOOK LIKES INTO SALES Rick Camino CEO, Hello Music [email protected].
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Transcript of TURNING FACEBOOK LIKES INTO SALES Rick Camino CEO, Hello Music [email protected].
![Page 2: TURNING FACEBOOK LIKES INTO SALES Rick Camino CEO, Hello Music Rick@HelloMusic.com.](https://reader035.fdocuments.in/reader035/viewer/2022070400/56649f0e5503460f94c232b3/html5/thumbnails/2.jpg)
BACKGROUND
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Copyright © 2014 Hello Music.
All rights reserved.3
FACEBOOK FACTS
71% of all USA internet users are on Facebook
50% are 18-34
Users have an average of 229 friends
50% login daily for an average of 13.5 minutes
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Copyright © 2014 Hello Music.
All rights reserved.4
SOCIAL COMMERCE PLATFORM FOR MUSICIANS
Community (Members Only)
Curated Content
Commerce
C2C Marketplace
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STRATEGY
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Copyright © 2014 Hello Music.
All rights reserved.6
BENEFITS OF FACEBOOK
Brand extension
A place for us to listen and converse
Social endorsement / word of mouth
Membership acquisition
Source of revenue
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Copyright © 2014 Hello Music.
All rights reserved.7
TARGET A SEGMENT OF YOUR CONSUMER’S JOURNEY
Awareness
Familiarity
Consideration
Purchase
Loyalty
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Copyright © 2014 Hello Music.
All rights reserved.8
FOCUS ON SPECIFIC ACTIONS
Likes – Social endorsement and demand gauge
Shares – Amplification of content to friends
Comments – Engagement and conversation
Clicks – Redirect to a landing page
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Copyright © 2014 Hello Music.
All rights reserved.9
CUSTOMER INSIGHTS
Demographics via Facebook Connect’s interface (API)
Name
Email Address
Gender
Age
Location
Birthday
Etc.
![Page 10: TURNING FACEBOOK LIKES INTO SALES Rick Camino CEO, Hello Music Rick@HelloMusic.com.](https://reader035.fdocuments.in/reader035/viewer/2022070400/56649f0e5503460f94c232b3/html5/thumbnails/10.jpg)
Copyright © 2014 Hello Music.
All rights reserved.10
CUSTOMER DEMAND GAUGE
Volume of likes can indicate potential sales demand
Historical Likes can influence re-orders
Targeted campaigns, using member emails collected from
Facebook API
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TACTICS
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Copyright © 2014 Hello Music.
All rights reserved.12
LEVERAGING FACEBOOKAcquisition Sign In
Referrals
Endorsement
Amplification
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Copyright © 2014 Hello Music.
All rights reserved.13
TACTICS THAT WORK
Pre-sales – Early access to the hottest products and services
Exclusives - Facebook only products & services
Feedback – Poll and survey our community
Coupons & Promotions – Early access to limited quantity deals
Sweepstakes – Give-a-way dream products
Other – Trivia, feature fans, SWAG giveaways, customer support and assistance
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Copyright © 2014 Hello Music.
All rights reserved.14
TIPS AND TRICKS:
Use sexy images of your gear to drive engagement
Feature aspirational products that drive social status
Respond to any and all constructive feedback
Positive or negative
Great feedback deserves a great response
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RESULTS
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Copyright © 2014 Hello Music.
All rights reserved.16
A HIGHLY EFFECTIVE PLATFORM
2,000,000 musicians weekly
497,000+ Facebook members
35% of Hello Music traffic
25% of daily sales originate from Facebook
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THANKS