Turning Customers into Loyal Fans
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Transcript of Turning Customers into Loyal Fans
Turning Customers Into Loyal Fans:Outdoor Industry & Cross-Industry Examples
2
Integrate Brand Mission into Loyalty Efforts
United by BlueA sustainable outdoor apparel brand passionate about cleaning up the world’s waterways and oceans.
Customer Loyalty Incentive: For every product sold, United by Blue removes one pound of trash from the world’s oceans and waterways through the retailer’s hosted clean ups.
3
Create Partnerships to Connect with Advocates
VocallyAn online platform that connects retailers and nonprofits with local community members in Charlotte, NC.
Customer Loyalty Incentive: Volunteers at local charities are rewarded with gift cards to local retailers.
4
Turn Health Choices into Currency
Colun LightAn agricultural and dairy co‐op in Chile.
Customer Loyalty Incentive: The dairy brand’s pop‐up store features a bike and treadmill to allow shoppers to pay for sports apparel and gear products in calories burned.
5
Reward Consumers for Living the Lifestyle
Kappo! An app and online store that rewards bicyclists in “bikecoins” for completing bicycle challenges.
Customer Loyalty Incentive: Bikecoins can be redeemed instantly online for cycling equipment.
6
Offer Real Rewards for Outdoor Activities
Helly HansenHelly Hansen is a producer of textiles and gear for sports and work on the ocean and in the mountains, headquartered in Oslo, Norway.
Customer Loyalty Incentive: New mobile app, Gone on My Catwalk, documents how much time consumers spend walking or hiking outside and then rewards them with free apparel, accessories and offers.
7
Promote More for Less
FitmobFitmob is a mobile app and website that enables consumers to find and register for local workouts in a park or indoor facility near them.
Customer Loyalty Incentive: Fitness / training classes start at $15 per week and then decline in cost as consumers keep coming back.
8
Generate Advocacy
Tahoe Mountain SportsFamily‐owned and operated outdoor retailer and online store of outdoor gear, clothing and footwear.
Customer Loyalty Incentive: The outdoor retailer launched an ambassador program to create a greater love for outdoor recreation. Ambassadors will test outdoor gear and write about their experiences on their blog posts in exchange for free products and discounts.