Turning challengesinto effective products

for our costumers

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FACTS

Despite digital revolution,90% of purchases take

place in actual retail stores.(Deloitte Digital, eMarketer - 2013)

FACTS

Significant changes are happening in the process of shopping.

2/3 of consumers use smartphone while shopping.

(Deloitte Digital, eMarketer - 2013)

NUMBERS

250

200

150

100

50

0

Deloitte Digital, eMarketer

Mobile sales

Web sales

Store sales affected by the use of a mobile phone

NUMBERSRetail sales in the US in 2013

(in billions of USD)

600

500

400

300

200

100

0

Deloitte Digital, eMarketer

Mobile sales

Web sales

Store sales affected by the use of a mobile phone

SOLUTIONS This creates many opportunities for retailers, who can by creating innovative mobile applications, reach and become even closer to

their costumers in a very important stage of decision-making – making

the purchase in the store.

SOLUTIONS

Especially, this applies to the youth, who is becoming increasingly

immune to traditional advertising.

SOLUTIONS

By knowing the location of the user within the store, retailers can deliver relevant, interesting and

attractive content directly to smartphones.

SOLUTIONS If such advertising was until

recently difficult to implement, then the new, revolutionary and

very accessible technology named Beacon

opens doors to new, innovative marketing strategies.

BEACON

Little Beacon devices, placed anywhere in the store, can by approaching of a user, deliver desired message to his

smartphone application.

SOLUTIONSIf the user has the retailer‘s application installed, he will

receive, in the vicinity of a Beacon device, an automatically triggered actions.

Smartphones can receive the distance information and identification from a Beacon.

Beacons have extremely long lifespan without battery replacement – more than 2 years and the possibility of

charging from a distance.

EXAMPLESINDOOR LOCATION/TRACKINGWhen visitor visits the store and uses dealers mobile application, the dealer is

collecting some very valuable information about their customers:

• where the visitor is moving

• where in the store he keeps most of the time

• where is the highest frequency of movement

At the specific locations visitors can also receive special messages directly to

their smart phones. For example if customer is looking at the bicycle, standing

just next to it, he receives message about special offer for this bicycle.

In-venue analytics and proximity marketing is done based on collected information.

Through personalized shopping a unique customer-experience is achieved,

converting more visitors into buyers.

EXAMPLESSHOPPING ON THE GOBuy things while waiting for the metro? The idea, kept simple, is to create a time

saver for shoppers.

Let’s hung posters on walls of the metro stations - each poster is brand themed

store (offering selected products from specific brands) that is equipped with

a transmitter. If metro goers have extra time on their hands waiting for the

train, they’re able to do some shopping by directly interacting with the posters.

Shoppers get a 10% discount for their »ON THE GO« purchase.

The goods then arrive at your door.

EXAMPLESLOCATION BASED DIGITAL FREEBIESHave you ever wondered how to make your customers’ experience even better?

Which part of your service would you improve? Which one is the most annoying?

It’s usually waiting.

There is however an app for that being developed. A platform which gives access

to premium content like mobile apps, games and press based on your location.

For example, cafe owner can enable his customers to access latest magazines

for free on their smartphones. Or a dentist could enable games for kids for free

on mobile devices being in range of the transmitter located in the waiting room.

EXAMPLESFIND YOUR WAY AROUNDS system that helps visually impaired people navigate indoor spaces. The

application is based on transmitters but also uses a web platform to support

content management.

The application locates users within indoor spaces providing information about

the places around such as stores and bathrooms. Alert sounds and vibration

patterns navigate a visually impaired person through stores and larger areas.

EXAMPLESHELP ATTENDEES NAVIGATE THE CONFERENCEEach room in which a session was held at the conference has been equipped

with two transmitters. The application, available for both iOS and Android,

detected in which room the user was. Thanks to that, when attendees opened

the application, they were automatically directed towards the schedule relevant

for their current location.

EXAMPLESHELP VISITORS EXPLORE FURTHERCulture organizations have incredible stories to tell. Let’s say we have an interactive

mobile tool that allows those organizations to curate them, to manage them and to

share them seamlessly with their visitors and any audience around the world. Now let’s

put some transmitter into, let’s say a museum, to make its story even more compelling.

Visitors to the museum are receiving more information than the average museum goer

thanks to revolutionary user positioning technologies. The museum creates expert audio

content to enhance their exhibitions. Through the use of transmitters that are placed in

each room, visitors receive push notifications alerting them to open the audio content

specific to the exhibits they are near. Visitors may wander through the exhibits in their

own time and in any order, receiving content relevant to where they are at the moment.

Additionally, the museum is able to receive valuable information about how their visitors

are traveling through and engaging with their exhibits and information. The content

management system provides the museum with real-time analytical reports including

visitor touch points and dwell times.

EXAMPLESMICRO-LOCATION ALERTSTypically, a mass notification product can broadcast messages either to everyone

or to a custom group of recipients. But what if you want to send a notification

to the occupants of the 3rd floor cafeteria, to everyone in the conference room

located on the 1st floor and to the nurses at the ground floor nursing station all

at once?

With transmitters placed at strategic locations, recipients can receive highly-

targeted alerts that save time and improve operational efficiency. A micro-

location can represent any location in or out of a building and can have a varying

number of occupants or recipients.

SOLUTIONS

Statistics show that themobile applications of the retailers, who use Beacon

technology, are used in stores on average

16.5 - times more often.

USAGECurrently, the Beacon devices are used for different purposes and are in the testing phase, but are already used by retailers:

Macys, Walmart, Apple, Staples, Walgreens, Tesco, Virgin Airlines, Levi’s, Coca

Cola and many others.

WE PROVIDE

We offer youBeacons and application Development.

SUCCESSFUL STORIES

Thank you

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