Turning Around Our Brand - The Right Place · Turning Around Our Brand Stacie Barrett Manager,...
Transcript of Turning Around Our Brand - The Right Place · Turning Around Our Brand Stacie Barrett Manager,...
High Marks on ServiceBrand Keys Customer Loyalty Engagement Index: Overall
1) Domino’s Pizza2.) Pizza Hut3.) Papa John’s4.) Godfather’s/Little Caesars/Round Table5.) Chuck E. Cheese
Not for Pizza TasteBrand Keys Customer Loyalty Engagement Index: Taste
1) Papa John’s2) Godfather’s3) Pizza Hut4) Little Caesars5) Roundtable Pizza6) Chuck E. Cheese & Domino’s Pizza
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Advertising Results
TERRITORY
TO AVOID
Awareness Index
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IDEAL TERRITORY
QSR
Norm
MB
Norm
‘New Pizza’(AI:16,P:47)
Millward Brown Scores
12,500 stores
7 consecutive years of positive sales
80 international markets – including Italy!
$8.9 billion in global retail sales
U.S. share price, 2009-2016: $4.71 - $135.22
Domino’s Today
Pizza TasteBrand Keys Customer Loyalty Engagement Index: Taste
1) Domino’s Pizza2) Papa John’s3) Godfather’s4) Pizza Hut5) Little Caesars6) Roundtable Pizza7) Chuck E. Cheese