Turner test Prep Co.

Situation Analysis

Case is related with a “Resource based View entrepreneurship”, Jessica a significant good student

but discarded by corporate fortunately found that she is good in teaching. So with this input, a

business plan & with the help of local venture capital firm she started coaching institute.

Turner test Prep Co. helps students to prepare for CPA exam which gives competitive advantage,

even though the institute in doing well but only able to capture 10% of the market share.

Primary Problem

No prior Market research- she was not focussed on being an entrepreneur, thus she had no

knowledge about the market and she did not go for market research also which lacked the basic

advantages to be more competitive than her competitors.

Secondary Problem

Even though 3 years have been completed, the institute is not able to achieve its breakeven point

Small market share

SWOT Analysis of organization

Strength

excellent performance

Weakness

Higher fees Structure

High operational cost

Opportunity

Huge market

Threat

High competition

Substitute methodology

By-

Praveen Sidola

Character analysis

Strength of Jessica- A good student / teacher

Weakness - Poor to prove her capability

• Generation of alternatives

Market research

Achieve breakeven point

Increment in market share

Suggestions from the options generated

� No prior Market research

It is clear from the case that there is no prior market research connected before establish the

institute

Option

So, even though it is the 3rd

year there is a need of identify the customer need perception

Solution

Feed back from existing student

Survey in other institution as well as corporate

� Even though 3 years have been completed, the institute is not able to achieve breakeven

point

Option

Control operational cost

Solution

Use the sheared resources

Have a partnership plan with faculty on the basis of profit loss sharing

� Small market share

Option

Fees reduction

Solution

A fee is slightly higher then competitor, so as a new entrance either fees should be less or equal

to the competitor is proposed.

Reduction of fees will increase the strength of student so revenue issue will resolve

• best solution

Market research

• Learning from the case

My understanding from the case is, even though you have good resource but there is a need of

market research before its commercialisation.