Turn Your Board from Bored to Blazing: 7 Steps to Fire Up ...2012/Turn+Yo… · 7 Steps to A...
Transcript of Turn Your Board from Bored to Blazing: 7 Steps to Fire Up ...2012/Turn+Yo… · 7 Steps to A...
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Gail Perry Facebook: Fired Up Fundraising
twi9er: @gailperrync
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Turn Your Board from Bored to Blazing:
7 Steps to Fire Up Your Board
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The Fired-Up System for Board Members:
We’re discussing Phase 1 today.
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Fire-‐Up Your Board!
2. Redefine Fund-‐raising
3.
Easy NO ASK Jobs
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7 Steps to A Fired-Up Board
1. Personal story.
2. Where does the $ go?
3. Mission moments.
4. Interesting meetings.
5. Give them what they want.
6. Social time.
7. Clarity on action items.
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"If you always do what you always did,
you'll always get what you always got."
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Psych Yourself Up
• Take responsibility. • Don’t assume they know what do do. • Listen. • You’re in the motivation business.
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Board members need to connect with the passion
that brought them to you.
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Why Do You Care About
Our Organization?
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Four Steps to the Elevator
Speech
Step 1. What You Say
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“I didn't have time to write a
short letter, so
I wrote a long one instead.
~Mark Twain
Make it Short
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“If you can’t explain it simply,
you don’t understand it well
enough.”
~Einstein
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Make it Simple
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Step 2: How You Say It!
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• Energy
• Enthusiastic
• Authentic
• Honest
• Personal
Nothing great was ever achieved without enthusiasm!
~Ralph Waldo Emerson
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Can you change the energy in a
room when you walk in? That’s the kind of energy that
can change worlds.
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Board Members Get to be SNEEZERS
(Viral Messaging)
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Step 3: Invite Conversation
“What are YOUR impressions?”
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Step 4: Request Followup
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What kind of followup requests can you make?
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“Gail, I am putting some of your ideas into action….
At our last Trustee meeting, I asked, “What legacy do you want to leave from serving on this board?”
Well, you would have thought I had opened the flood gates. One man told us about his cousin in hospice . . . and how we helped his family through that terrible time.
This turned out to be the best meeting we've had so far on with this group in the last 3 years!
I can’t change them, but I can change me. Laurie Taylor, Lower Cape Fear Hospice Foundation
Great Results!
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A Deep Discussion
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A Deep Discussion
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#2 Where Does The $ Go?
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• A panel discussion or interview format.
• Why does it cost so much?
• Program by program.
• How much does it cost per person?
• Story about someone whose life was changed.
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#3 Mission Moments: Give Board Members a Direct
Personal Experience
Cancel your next board meeting and take everyone on a field trip.
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A Word About
Nonprofit BOARDS
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Is This Your Board?
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Is This Your Board?
Is This Your Board?
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Is This Your Board?
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Is This Your Board Meeting?
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“After all is said and done, more is said than done.”
--Aesop ���
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Your Board?
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”
Jack Welch
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Is This Your Board? Is This Your Board? Is This Your Board?
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Is This Your Board? Boring Meetings = A Bored Board
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#4 Liven Up Your Meetings NOT Business As Usual
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12 Ways To Liven Up Your Board Meeting
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1. Focus on results.
2. Be creative with the agenda.
3. Focus on problems, challenges, broad issues.
4. Look at trends within routine reports.
5. Plan big.
6. Cheerleading sessions.
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12 Ways To Liven Up Your Board Meeting
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7. Use consent agendas.
8. Interview the Executive Director.
9. Set up one interesting item for a discussion.
10. Select a theme for each meeting.
11. Create “mission moments” in every board meeting.
12. Break into groups. Find this handout on my website: Firedupfundraising.com
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A board meeting. . . that folks enjoy so much that they want to come back again?
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Reasons to Return to a Meeting 1. Learning 2. Recognition 3. Efficient 4. Effective 5. Irritants deal with 6. Have fun!
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#5 Give Them What
They Want
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Understand where board members
are coming from.
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What Do Board Members Want?
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To get their hands dirty.
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What Do Board Members Want?
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To work with people who are as passionate and excited about the organization as they are.
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What Do Board Members Want?
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To feel that their time is used wisely.
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What Do Board Members Want?
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To meet the other board members.
-June Bradham
“What Nonprofit Boards Want”
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The Number One Reason People Join Nonprofit
Boards?
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Who else is on the board! -June Bradham
“What Nonprofit Boards Want”
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What Determines How Much $$
Your Board Members Will Give?
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How much they enjoy their experience as a board member.
-June Bradham
“What Nonprofit Boards Want”
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7 Steps to A Fired-Up Board
1. Personal story.
2. Where does the $ go?
3. Mission moments.
4. Interesting meetings.
5. Give them what they want.
6. Social time.
7. Action items.
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#5 Give Them Social Time #6 Give Them Social Time
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Down Time Together is Essential
Social Time For Board Members
Builds Trust and Collegiality
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And TEAM
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The Five Dysfunctions of a Team
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1. Absence of Trust
2. Fear of Conflict
3. Lack of Commitment
4. Avoidance of Accountability
5. Ina9enVon to Results
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If they don’t attend your board’s social functions, what’s the
matter?
They don’t want to meet the other board members!
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Group Process
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A Nonprofit Board Needs to Function as a Team
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Peer Pressure: The Best Motivator
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#7 Clarity What’s Their Job?
• Champion – the cause and the case
• Invite . . . others to get involved and engaged
• Invest . . . to help fund the vision.
~ forimpact.org
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#7 Clarity What Expectations?
• They agree among themselves.
• Staff can’t set it for them.
• “If it’s to be. . . It’s up to me.”
• Gotta have leadership.
~ forimpact.org
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#7 Clarity On Action Items!
• What do they need to accomplish in the next 2 months?
• What is each individual board member’s action item?
• Rule of THREE!
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7 Steps to A Fired-Up Board
1. Personal story.
2. Where does the $ go?
3. Mission moments.
4. Interesting meetings.
5. Give them what they want.
6. Social time.
7. Clarity on action items.
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This is What You Will Get!
“It was such a thrill to see the body language and faces of our board members change . . .
from reservation, reluctance, and uncertainty to . . .
smiles, laughs and excitement.”
~Abby Johnston, Director of Development, Saint Mary’s School, NC
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Next Webinar on Phase 2: Redefine fundraising into “Friendmaking.”
Unleash more energy than you ever imagined!
1.
Fire-‐Up Your Board!
2. Redefine Fund-‐raising
3.
Easy NO ASK Jobs
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June INSIDERS Webinars on Boards
June 12: Easy Friendmaking for Board Members
June 19: Create a Fundraising AcQon Plan for Your Board Members
June 26: Create a Dream Team Board
Resources on my site: • 20 EASY Ways Board Members Can CulVvate Donors
• 10 Easy Ways Board Members Can Raise Money
• 12 Ways to Liven Up Your Board MeeVngs —and Your Board
• Ten Basic ResponsibiliVes of Nonprofit Boards
• The Board’s Resource Development Commi9ee Job DescripVon
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