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Turn Supporters’ Time into Money through Polling and Surveys with Research for Good
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Turn Supporters’ Time into Money through Polling and Surveys with Research for Good August 10, 2011
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Recording: http://www.vimeo.com/27547694Research for Good partners with nonprofit organizations to offer your donors, volunteers, contacts, employees and friends the opportunity to donate their time by answering market research surveys in exchange for a monetary donation to your organization. By offering their opinions and participating in online surveys, respondents turn their time into money for a cause that is close to their heart.In this webinar you will learn to:- Activate your supporters to trade their time for donations- Utilize a simple polling tool to gain insights about your supporters- Engage supporters for your cause on an ongoing basisThe Research for Good program is free to join and easy to use and you can get started in 15 minutes or less.Presentation by: Sean Case, researchforgood.com
Transcript of Turn Supporters’ Time into Money through Polling and Surveys with Research for Good
Turn Supporters’ Time into Money through Polling and Surveys with Research for Good
August 10, 2011
reminders You can hear us, but we can’t hear you
Presentation slides will be available on www.mycharityconnects.org/pastwebinars
For the best webinar experience, close all other applications
Turn up your computer’s volume
Have questions? Type questions in the Questions Log
What is CanadaHelps?
A public charitable foundation that provides accessible and affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.
Today’s Presenter
Sean Case
Research for Good
Turn Volunteer Time into Money via
SURVEYS!
Image c/o: Flickr
1. The Research for Good story
1. Market research 101
1. How to get started
1. Tips & tricks for success
On the Agenda
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Our Story is about PURPOSE
&
=
Image c/o: Tumblr
Company has a
question
Design research
plan
Data collectio
n
Analysis
Present findings
Implement
strategy
Market Research 101
Image c/o: Flickr
Market Research 101
Understand changing attitudes and behaviors of consumers.
Image c/o: Flickr
$20 Billion spent on Market Research annually $10 Billion in ONLINE research spend
$1 Billion budgeted for respondent incentives
The Money: Where does it come from?
When the economy is BOOMING…
how do we sell more product?
When the economy is TANKING…
how do we sell more product?
The Industry: Recession Proof
Surveys Everyone has an opinion to give
Image c/o: Flickr
The Money: How much can we make?
Nonprofit A Nonprofit B Nonprofit C
Taps into their network of 1,000 Twitter followers
Emails their database of 10,000 supporters
Encourages donors, volunteers, supporters and friends to join their
Research for Good Survey Team across all promotions channels
100 people from their network join their Research for Good Survey Team
500 people join the Research for Good Survey Team in support of Nonprofit B
2,000 people join Nonprofit C’s Research for Good Survey Team
Average 4 completed surveys/month/person
Average 2 completed surveys/month/person
Average 2 completed surveys/month/person
Research for Good makes $2,400 quarterly donation
Research for Good makes $6,000 quarterly donation
Research for Good makes $24,000 quarterly donation
How to Become a Partner www.researchforgood.com/canadahelps.html
Image c/o: Flickr
Image c/o: Flickr
Your Getting Started Package
Unique recruitment page: www.researchforgood.com/YourNonprofitName.html
Examples:
• researchforgood.com/panthera.html • researchforgood.com/chris-elliott-fund.html • researchforgood.com/worldvisionacts.html
Formula for Success:
10 in 30 + 24 in 12
Tips & Tricks
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• Make it personal & tangible • Each survey earns a vaccination for a child!
• Highlight as an opportunity to give time - instead of asking for money, again
• Include alongside current communications strategy when you need another reason to stay top of mind • Thanks to your opinions, RFG donated $1000 to our cause,
helping us buy 100 Malaria nets!
Questions?
Image c/o: Flickr
Contact Us: Sean Case | [email protected] | Ph: 425-681-9378
Web: www.researchforgood.com Twitter: @ResearchforGood | Facebook: ResearchforGood
Join: www.researchforgood.com/canadahelps.html
Polling
38%
43%
46%
66%
Image c/o: Behance
ABOUT MYCHARITYCONNECTS
free online resources Information about technology
Video demonstrations
More webinars
Past webinar recordings & slides
Learning opportunities
Events across the country
www.mycharityconnects.org
Upcoming Webinars
• August 17th – Orientation for Newly Registered Charities with CanadaHelps
• September 14th – Stay Connected: LinkedIn for Nonprofits
• September 28th – Content Is Good ... Putting it into Context – that’s how you win (guest: Josh Muirhead, Socialmark Media)
• October 12th – #FAIL: Biggest Online Mistakes and How to Avoid Them (guest: Lee Rose, HR Council for the Nonprofit Sector)
• October 26th – Social Media Strategy for Beginners
• November 9th – Making Twitter Your Best Friend: Twitter Strategies Exposed (guest: Heather Morrison, Sequentia Environics)
www.mycharityconnects.org/webinars
Keep in touch!
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps
