Turn Me On - Michael McLaren - MRM//McCann
19
The fine line between driving consideration and becoming “unconsidered“
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Transcript of Turn Me On - Michael McLaren - MRM//McCann
The consumer journey is truly mobile,because our mobile devices are the only form of
media architected to play a role every step along the journey.
TODAY, A PARADIGM SHIFTIS TAKING PLACE IN OUR MOBILE
WORLDAND IS DRAMATICALLY
AFFECTING THE CONSUMER JOURNEY
Pew Study, Smartphone Adoption 2013. Americans are spending an average of two hours per day on their mobile devices.http://www.cmo.com/articles/2014/5/27/adi_q1_video_benchmark.html,OOYALA, emarketer April 2014.