Turku University of Applied Sciences

New platforms and modes of value creation (AADI)

The task of the research group is to identify and promote new modes of valuecreation. In the research group, new modes of value creation refer broadly tosolutions based on information, competence, experiences and emotions.

The research group is particularly interested in platforms that bringcompanies, customers and other stakeholders together and facilitate differentmodes of value co-creation. The platform business is a technology- and data-intensive service business. Its core is the collection, storage, disseminationand refinement of information.

In business operations that utilise platforms, value is created in interactionbetween different parties. Value is not an attribute of the object nor asubjective right of the person determining value but a consequence of beingexposed to interaction. For this reason, the research group pays attention totwo dimensions of value: value may manifest itself 1) in the economic,emotional and symbolic form of activity resulting from the subtraction of thebenefits yielded by the activity and the sacrifices required by the activity and2) in the basic socio-cultural beliefs about what it is that makes the activityvaluable, acceptable and worth pursuing.

The research group reviews the challenges of value creation in amultidisciplinary but practical manner. Topics for research and developmentinclude, among other things, strategic and operational management byinformation, combining information and emotions at the customer interface,refining business transaction data into customer insight and new kinds ofcustomer experiences, revenue logic of community business operations,utilising social media to support marketing and innovation, methods formeasuring added value and protecting an organisation’s intellectual property.Naturally, companies alone are not responsible for value co-creation: publicorganisations are also required to adopt new operating methods. This canmean, for instance, service development on the basis of open data togetherwith citizens or the utilisation of mass data and analytics in developing theproductivity of health care.

In the broadest sense, value co-creation is about new ways of creating sharedmeanings that influence social, economic and cultural development. Anessential aspect in development is that value creation is increasingly based onhow information created in interactive relationships is refined into knowledge,new products and services.

New platforms and modes ofvalue creation (AADI)

Research group leader

Partners

• Tampere University ofTechnology, NoviResearch Center

• Turku School ofEconomics

• University of Vaasa• University of Tampere,

School of Management• University of Eastern

Finland• Åbo Akademi• University of Helsinki,

The Department ofPolitical and EconomicStudies

• Aalto University, Schoolof Business

• Tampere University ofApplied Sciences,Mediapolis

• The National DefenceUniversity (NDU)

• Finnish Institute ofOccupational Health

• Tekes: Finnish FundingAgency for Innovation

• Kone Foundation• Jokivarsikumppanit• Manchester Metropolitan

University• Utrecht University of

Applied Sciences• Polytechnic University of

Valencia• Hamburg University of

Applied Sciences• CARPE network• University of Deprecen

Ongoing projects

Harri Jalonen Yliopettaja Phone: 0449074964 Email: etunimi.sukunimi@turkuamk.fi Group Email: harri.jalonen@turkuamk.fi Unit: Business, ICT andChemical Engineering,Business Administration, Part-Time studies, Bachelor's andMaster's Degrees

DEEVA – Using Data and Experiences in Novel Ecosystem Value from Sport

http://www.tuas.fi/en/research-and-development/research-groups/intangible-value-creation-digitalisation-and-innov/

The research group is a good partner for you if you want to convert ideas intoinnovations, combine information and emotions into touching customerexperiences or turn digitalisation into a source of competitive edge.

Research group members

Harri JalonenJaana Kallio-Gerlander Laura StrömbergJaakko HaltiaKaisa SorsaRitva HyttinenRiikka KulmalaOlli-Pekka LehtisaloMarkku RajalaMervi VarhelahtiKatja RepoKai SchleutkerAulikki HolmaTuomo Helo Sinikka Leino Jarkko Paavola Elina Kontio Tiina SuniTimo LinnossuoMonica TamminenAnna TonteriElina VuorioMira LehtiJeffrey SalahubTaru Kakko

More publications

Jalonen, Harri (2014) “A framework for dealing with fundamental knowledgeproblems through social media”, VINE: The Journal of Information andKnowledge Management Systems, Vol. 44, No. 4.

Laaksonen, C., Jalonen, H. & Paavola, J. (2014) Utilizing social media forintervening and predicting future health in societies. Communications inComputer and Information Science 450, 100–108.

Sandberg, B & Heinonen, L. (2013) In the name of love? Emotional conflicts inthe encounters between dog owners and providers of dog supplies andservices. MarketingRelevance Academy of Marketing ConferenceProceedings 2013.

Kulmala, R. & Kettunen, J. (2013) Intellectual property protection in smallknowledge intensive enterprises. International Journal of Cyber Warfare andTerrorism. 3(1), 29–45.

Hyttinen, R. (2012) Diversity imperative! A heterogeneous profession hearsmore, Satellite Meeting Transcending Boundaries to Increase CulturalUnderstanding Between Countries of IFLA Section on Library Services toMulticultural Populations.

http://www.tuas.fi/en/research-and-development/research-groups/intangible-value-creation-digitalisation-and-innov/