Turkish Digital Landscape in a Nutshell
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![Page 1: Turkish Digital Landscape in a Nutshell](https://reader035.fdocuments.in/reader035/viewer/2022070313/554bebdab4c9055a368b4eb2/html5/thumbnails/1.jpg)
Turkish Digital Landscape in a
Nutshell
Turkish Digital Landscape in a
Nutshell
Cüneyt DevrimCüneyt Devrim
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Basic Numbers
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POPULATION
Source: TUİK 2011
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INTERNET POPULATION
Source: TUİK 2012
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Internet Penetration
Source: TUİK 2012
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Internet Usage by Age
Source: IAB TR 2012
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Source: IAB TR 2012
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Internet Connection
Source: BTK Q1 2012 report
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Internet Use
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Source: IAB TR 2012
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Source: IAB TR 2012
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AD SPEND
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Turkish Advertising AdEx (Total)
Source: Turkish Advertising Association
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Digital Ad Spend
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Digital Ad Spend 2012
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Digital Ad Spend Growth
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Digital Ad Spend Characteristics
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Top 20 Web Sites in Turkey
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Top 20 Web Sites in Turkey
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Time Spent
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VIDEO
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Source: IAB TR 2012
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Montly Time Spent on Video
Source: Nokta 2012
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Source: IAB TR 2012
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Video Time by Age
Source: IAB TR 2012
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MOBILE
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Source: BTK Q1 2012 report
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3G Subscribers
Source: BTK Q1 2012 report
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Mobile Internet Users2009-2012 Mobil İnternet Kullanıcıları
Source: 2009-BTK Q1 2012 report
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Share of Mobile Web Pages
Source: gemiusTraffic, August, 2012
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Distribution of mobile pageviews
Source: gemiusTraffic, August, 2012
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SOCIAL MEDIA
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32 milyon
MillioMillionn
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Twitter ??
MillioMillionn
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Mobile Social Media
Source socialbakers Feb. 22d 2012
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E-COMMERCE
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Total E-Commerce Spending
Source: The Interbank Card Center/BKM 2012
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Growth Rate in 2012
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Credit Cards
Source: The Interbank Card Center/BKM 2012
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Online Shoppers
Source: Ipsos KMG Brand Plus 2011
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Basket Size
Source: The Interbank Card Center/BKM 2012
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Digital Investment
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Yemeksepeti.com $44 M General Atlantic
Çiçeksepeti.com NA Amazon
Trendyol.com $26 M KPCB &Tiger
Ebebek.com ~$ 30 M Topbaş Family
Evidea.com $1 M Tiger
Lidyana.com NA Ru-Net
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TEŞEKKÜRLERwww.iab-turkiye.org