Turkey? Where? What? When? How?

Singapore-Turkey bilateral trade and investments

206.3 202.5 201.1 179.6

307.8

546.4

1395.8

629.4

774.3

1299.1

217.9278.2

376.8 369.4

485.1

497.9

494.2

427.7

465.6

915.4

0

500

1000

1500

2000

2500

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

In 2011, Singapore is Turkey’s Second Largest Export Destination after China (in APAC)

Singapore-Turkey bilateral trade (S$ mil)

CAGR from 2002 to 2011

Turkey World

Total 20.2% 9.1%

Import 22.7% 8.6%

Export 17.3% 9.6%

Imports Exports

Bilateral Agreements/ Platforms in Place

Avoidance of double taxation and prevention of fiscal evasion with respect to taxes on income

Entered into force

Aug 2001

Reciprocal promotion and protection of investments Entered into force

Mar 2010

Turkey-Singapore Business Council Inaugural meeting

Mar 2011

Singapore Footprint in Turkey (non-exhaustive)

PSA-Mersin Port Petkim - Jurong Consultants Masterplanning Project

PhillipCapital

In August 2005, PSA and Turkish

partner Akfen won a US$755 mil

36-year concession to operate the

Mersin port in Turkey

Jurong Consultants secured a

masterplanning contract valued at

S$1.5 mil in June 2010 to model

the development of Petkim’s

existing site in Aliaga, Turkey to

Singapore’s Jurong Island.

PhillipCapital, one of Singapore's

largest stockbrokers, said it had

made a foray into Turkey through

the purchase of stock and futures

broker HAK Menkul Kiymetler for

nearly $20 million.

Singapore’s Presence in Turkey (non-exhaustive)

CWT Commodities OLAM International Limited

In December 2011, OLAM finalised its

acquisition of the Progida Group, a

leading Hazelnut exporter in Turkey.

OLAM acquired 100% of the company’s

equity interests including the ingredients

processing facility in the Giresun region

and two leased cracking units in the

Ordu region, a key hazelnut growing

region in Turkey. The acquisition costs

OLAM approximately 38 Million USD.

CWT Turkey, with its head office in

Istanbul, provides full logistics services

to its clients, such as warehousing

services, domestic distribution, inland

transportation and customs clearance.

CWT Turkey's warehouse facilities are

located in Ambarli area, which is part of

the busiest port of Turkey.

Mabel Neo Centre Director

Istanbul Overseas Centre

31 October 2012

Doing Business the Turkish Way

Spending the Turkish Way

Mabel’s

Turkish Way Series

31 October 2013

Mabel Neo Centre Director

Istanbul Overseas Centre

31 October 2013

Spending the Turkish Way

Spending on the rise..

Spending on the rise…

Driving consumption

Economic growth

Expanding population

Rise in disposable income

Development of organised retail infrastructure

Increased spending power

• The percentage of total households earning more than

US$35,000 a year is projected to increase from an

estimated 25% in 2012 to about 35% in 2017.

• Disposable income has increased at a CAGR of 3.6%

since 2005.

Shopping mall culture

Do you know…

Turkey has the 3rd highest number of shopping malls

in Europe, after Spain and Russia.

The growing, young Turkish population of nearly 75mn

is encouraging the establishment of several department

stores and shopping malls with huge foreign investment.

Opportunities in Consumer Electronics

29

How big is this pot of Gold?

Turkey's domestic consumer electronic device

market, defined as the addressable market for

computing devices, mobile handsets and video,

audio and gaming products, is projected to be

worth about US$10.5bn in 2013.

30

Driving the growth

• Strong domestic market with growing young, tech-

savvy, middle-class population

• Strategic location serves as emerging base to enter

the region

• Pro-investment environment for R&D activities

based in Turkey

• EU Customs Union and FTA with 22 countries

Platforms are available for you

Technology superstores

Superstores accounted for 35% of Turkey’s electronics

retails market, up from 30% in 2011.

Platforms are available for you

Internet retailing

19% of internet users in Turkey shop through online stores

in Turkey

34

Let’s get into Turkey

1. Consider mode of entry

2. Identify a suitable Turkish distributor/strategic partner

3. Increase presence in Turkey

4. Turkey as the hub to the region!

34

Thank You www.iesingapore.com