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Web2.0

BREVEINTRODUÇÃO

AESTENOVOMUNDO

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“SabemosoquesepassaHOJEparapreveroAM

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“SabemosoquesepassaHOJEparapreveroAM

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“SabemosoquesepassaHOJEparapreveroAM

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“SabemosoquesepassaHOJEparapreveroAM

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“SabemosoquesepassaHOJEparapreveroAM

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“SabemosoquesepassaHOJEparapreveroAM

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“SabemosoquesepassaHOJEparapreveroAM

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“SabemosoquesepassaHOJEparapreveroAM

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“RightHere,RightNow”

JánãoéGenY,Geboomers,ouinteidade….

…Éumaúnicage

“SabemosoquesepassaHOJEparapreveroAM

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RightHere,

RightNow”

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OHoteleiro2.0

BREVEINTRODUÇÃO

AESTENOVOMUNDO

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DESAFIOSE

OPORTUNIDADES

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•  PortugaltemestagnadoemNºdevisitantes(mesmoEgipto

•  NºdeDormidastemvindaadeclinaranoapôsano;

•  OAlgarveperdeu3Milliõesdormidasem10anos…

• …NaMadeiraoNºTuristasaumentou,masaestadiabaixou

“New Tourism Order”

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•  LeidaProcuraedaO

•  OfertaLocalVsOfert

•  Compeçãomaisfer

•  ConsumidoréReieS

•  Economiamundial/C

•  Ritmodasmudanças

Masserá“SÓ”isto?

“NewTourismOrder”

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“Sabemosoquese

parapreveroAMA

3factoresdeM

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Estesabemosmuitobemquémé…

MasoSr.Einsteinnharazão:

“Averdadeiradefiniçãodaloucuraéquaconnuamosafazerasmesmacoisas…

…comesperançadeterresultadosdiferen

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OSe redoEmExclusivo!

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ToSELL• “TobringaboutorencourageSales”• “Topersuadeotherstorecognizethewdesirabilityofsomething”

• Toofferforsale;Marke&ng

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SerHoteleiro…

…pensarcomoumMarketeer…

…ONLINE!

"Umpessimistavêumadificuldadeemcada

oportunidade;UmopBmistavêumaoportunidade

emcadadificuldade”

(WinstonChurchill)

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ToSELL

Circuitos de venda no Turismo 2

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CircuitosdevendanoTurismo2.

€€€€ BDClientesCanais

Directos

€€€ SEOCanais

Directos

€€ 3rdpartySites

CanaisDirectos

€ GDS/IDS/Extranets

Circuitos/ProcessodeVenda Influência

++

+

+

O Que o Hoteleiro 2 0 tem de perceber ?

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OQueoHoteleiro2.0temdeperceber? –  Artedeencontrar“clientes”alvos

 –  EnquadrarProdutos/Serviçosao“client

 –  ObjecvoéodeGerarLeads/Oportuni

 –  GanharVisibilidade,Exposição:Promoçã

 –  IgualaomarkengPush/Tradicional,ma

 –  Maisparcipavo,pessoal,intervenvo,

 –  Maiseficiente,emespecialemcustosdir

 –  Umanovarealidadeextremamenteadap

 –  Maisimportante=>ÉDIFERENTE!

O Novo Funil do Markeng

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ONovoFunildoMarkeng....

ANTES AGORA

...ÉagoraumMegafo

O Desno e as Xperiências vendem mais !

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ODesnoeas Xperiênciasvendemmais!ERT’s

Hotel Restaura

Não subesmar o poder do Markeng Vira

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NãosubesmaropoderdoMarkengVira

“QualquerdestasacçõesforamconcreBzadasatravésdeorçamentosmuito,

masmuitoinferioresàcolocaçãodeanúnciosnaimprensaescrita-NYTimes,

WSJ,etc,-egerarammuitomaiorbuzznosocialmediaeoutletsde

informação,paraalémdeperduraremmuitomaisnotempoedepermiBrem

umamaiorinteracçãocomoconsumidorfinal.”

Dos Desafios às Oportunidades

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DosDesafiosàsOportunidadesBeVis

•  GetFo

BeEficient

•  Getresults

BeSocial

•  GetCredibility

BeInovave

•  Getahead

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“QuandoalguempesquisanoGoogle,essa

 pessoasóquerumasoluçãoparaoseu

 problema”

(Quemlhaderlogo,captaasuaatenção)

BeVisible

•  GetFound

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BeEficient

•  Getresults

“Contextoétãooumaisimportanteque

Conteúdo!Temosdedarainformação

certa,apessoacerta,nosítocerto”(Quemlhaderlogo,captaasuaatenção)

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BeEficient

•  Getresults

“Contextoétãooumaisimportanteque

Conteúdo!Temosdedarainformação

certa,apessoacerta,nosítocerto”(Quemlhaderlogo,captaasuaatenção)

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BeEficient

•  Getresults

“Contextoétãooumaisimportanteque

Conteúdo!Temosdedarainformação

certa,apessoacerta,nosítocerto”

(Quemlhaderlogo,captaasuaatenção)

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BeEficient

•  Getresults

“Contextoétãooumaisimportanteque

Conteúdo!Temosdedarainformação

certa,apessoacerta,nosítocerto”

(Quemlhaderlogo,captaasuaatenção)

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BeInovave

•  Getahead

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BeInovave

•  Getahead

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BeInovave

•  Getahead

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BeInovave

•  Getahead

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BeInovave

•  Getahead

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BeInovave

•  Getahead

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BeInovave

•  Getahead

B S i l

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“Travelisinherentlysocial:80%ofU.S.

travelerssaytravelcreatesexperiencesthat

theyinherentlyenjoydiscussing”

(PhoCusWright’sConsumerTravelReport

SecondEdion)

BeSocial

•  GetCredibility

B S i l

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“Travelisinherentlysocial:80%ofU.S.

travelerssaytravelcreatesexperiencesthat

theyinherentlyenjoydiscussing”

(PhoCusWright’sConsumerTravelReport

SecondEdion)

BeSocial

•  GetCredibility

B S i l

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“Travelisinherentlysocial:80%ofU.S.

travelerssaytravelcreatesexperiencesthat

theyinherentlyenjoydiscussing”

(PhoCusWright’sConsumerTravelReport

SecondEdion)

BeSocial

•  GetCredibility

Be Social

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“Travelisinherentlysocial:80%ofU.S.

travelerssaytravelcreatesexperiencesthat

theyinherentlyenjoydiscussing”

(PhoCusWright’sConsumerTravelReport

SecondEdion)

BeSocial

•  GetCredibility

Be Social

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“Travelisinherentlysocial:80%ofU.S.

travelerssaytravelcreatesexperiencesthat

theyinherentlyenjoydiscussing”

(PhoCusWright’sConsumerTravelReport

SecondEdion)

BeSocial

•  GetCredibility

“ProcessodoViajante” Ferramentasde

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“Inspiração”

“Pesquisa”

“Compara”

“Reserva”

“Viaja”

“Parlha”

“ProcessodoViajante” FactoresCricos

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“Inspiração”

“Pesquisa”

“Compara”

“Reserva”

“Viaja”

“Parlha”

Tendências

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Tendências

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Tendências

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•  Daquia2anos,otemadasnoturismoseráum“Não-t

•  Ociclodevendavaisercadcurto

•  Opapeldosintermediáriosvaimudar.Parcipamdest

•  OMóvelvairapidamented“ProcessodoViajante”

•  Osditos“LocaonBasedSeosvossosmelhores,oupio

Tendências

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Tendências

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“Wait&See”

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ou

...

“Think&Runforit”

Obrigado !

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Obrigado!

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