Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
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Transcript of Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)
![Page 1: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/1.jpg)
hello.
![Page 2: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/2.jpg)
turbocharge
w/ internet lead generation.sales.
www.eboostconsulting.com
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nick jason
![Page 4: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/4.jpg)
nick jason
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micha
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• (Ray)
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• (Angie)
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• (alexander persona)
![Page 9: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/9.jpg)
• (alexander user case scenario)
personas.
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qualified traffic.
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measuring results.
![Page 12: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/12.jpg)
mark canavarro ceo
cubicle office environments
q&a w/
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mark canavarro ceo
cubicle office environments
q&a w/
![Page 14: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/14.jpg)
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• (Angie PUCS)
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• (alexander persona)
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55%
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56%
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• (alexander user case scenario)
who are your
personas?
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• (Angie PUCS)
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1.03%
2.4%
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leads?
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what’s our website
(phone calls + email leads)
conversion rate?
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what’s our website
(phone calls + email leads)/visits
conversion rate?
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how does it compare
to the average?
(~2%)
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leads
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leads
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acquisition
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conversion
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retention & cross-selling
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acquisition
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conversion
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retention & cross-selling
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acquisition
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Pay-Per-Click(PPC)
(PPC)
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Search Engine Optimization
(SEO)
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Pay-Per-Click(PPC)
(PPC)
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12 3
4
6
8
10
5
7
9
11
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12 3
4
6
8
10
5
7
9
11
$2.15$2.05
$2.00
$1.70$1.65
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measure it
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improve it
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never before
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target customers
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finite level
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finite cost
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finite control
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finite data
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results
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well, no one really
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$ per sale
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Pay-Per-Click(PPC)
(PPC)
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Offline – Yellow page ads, outbound in print advertisements, and flyersOnline – Pay-Per-Click advertising
Advertising Spend Over 14 Months
Offline Online
Total Cost $65,100.00 Total Cost $22,159.04
Total Leads 229 Total Leads 411
Conversion Rate N/A Conversion Rate 4.53%
Cost per Lead $284.28Cost per Lead $53.91
SAVING 81% PER LEAD
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Offline – Yellow page ads, outbound in print advertisements, and flyersOnline – Pay-Per-Click advertising
Advertising Spend Over 14 Months
Offline Online
Total Cost $65,100.00 Total Cost $22,159.04
Total Leads 229 Total Leads 411
Conversion Rate N/A Conversion Rate 4.53%
Cost per Lead $284.28Cost per Lead $53.91
SAVING 81% PER LEAD
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*Data retrieved from actual office furniture dealers in metropolitan areas
10/0
1/20
08
11/0
1/20
08
12/0
1/20
08
01/0
1/20
09
02/0
1/20
09
03/0
1/20
09
04/0
1/20
09
05/0
1/20
09
06/0
1/20
09
07/0
1/20
09
08/0
1/20
09
09/0
1/20
09
10/0
1/20
09
11/0
1/20
09
$0.00
$100.00
$200.00
$300.00
$400.00
$500.00
$600.00
$700.00
$800.00
$310.00
$193.75
$290.63
$193.75$172.22
$310.00
$357.69
$244.74$221.43
$516.67
$422.73
$775.00
$310.00$332.14
$49.39 $42.28 $51.32 $36.18 $49.02 $39.95 $46.62 $43.27 $53.18
$124.90$110.84
$44.44$86.35 $84.26
Cost Per Conversion Comparison
OfflineOnline
![Page 125: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/125.jpg)
Pay-Per-Click(PPC)
(PPC)
![Page 126: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/126.jpg)
Search Engine Optimization
(SEO)
![Page 127: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/127.jpg)
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why is this important?
![Page 129: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/129.jpg)
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coding
![Page 131: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/131.jpg)
content
![Page 132: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/132.jpg)
linkbuilding
![Page 133: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/133.jpg)
coding
![Page 134: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/134.jpg)
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<title>office furniture san diego</title>
![Page 142: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/142.jpg)
<meta name=“description” content=“we have the best office furniture in San Diego.”/>
![Page 143: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/143.jpg)
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<title>new cubicles san diego</title>
![Page 145: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/145.jpg)
<meta name=“description” content=“we have the best new cubicles in san diego.”/>
![Page 146: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/146.jpg)
content
![Page 147: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/147.jpg)
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linkbuilding
![Page 151: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/151.jpg)
coding
![Page 152: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/152.jpg)
content
![Page 153: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/153.jpg)
office furniture San Diego
![Page 154: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/154.jpg)
quality
![Page 155: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/155.jpg)
quantity
![Page 156: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/156.jpg)
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coding
![Page 159: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/159.jpg)
content
![Page 160: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/160.jpg)
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linkbuilding
![Page 162: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/162.jpg)
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leads
![Page 164: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/164.jpg)
Pay-Per-Click(PPC)
(PPC)Search Engine Optimization
(SEO)
![Page 165: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/165.jpg)
paid search SEOpay to playshort term performancelots of real time datareal time optimization
resources vs. ad spendlong term performance
higher quality of traffic
buying vs renting
![Page 166: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/166.jpg)
![Page 167: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/167.jpg)
what’s our website
(phone calls + email leads)/visits
conversion rate?
what percentage of
from search engines?
your traffic comes
(~70%)
![Page 168: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/168.jpg)
what percentage of traffic is from
search engines?
what percentage of
offline vs online?
your budget is
leads generated online are ~80% less expensive compared to offline
![Page 169: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/169.jpg)
how does each channel’s
cost per lead metric compare?
![Page 170: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/170.jpg)
![Page 171: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/171.jpg)
measuring results.
![Page 172: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/172.jpg)
technology
Google Analytics (free)1
Call Tracking (per number fee)2
![Page 173: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/173.jpg)
key performance indicators
visits (per traffic source)1
email leads (per traffic source)
phone calls (per traffic source)
conversion rate
2
3
4
5 cost per lead
![Page 174: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/174.jpg)
visits (per traffic source)1
![Page 175: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/175.jpg)
phone calls (per traffic source)2
![Page 176: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/176.jpg)
dynamic phone number insertion
![Page 177: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/177.jpg)
dynamic phone number insertion
![Page 178: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/178.jpg)
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dynamic phone number insertion
![Page 180: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/180.jpg)
dynamic phone number insertion
![Page 181: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/181.jpg)
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email leads (per traffic source)3
![Page 183: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/183.jpg)
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conversion rate4
![Page 188: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/188.jpg)
![Page 189: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/189.jpg)
what’s our website
(phone calls + email leads)/visits
conversion rate?
![Page 190: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/190.jpg)
key performance indicators
visits (per traffic source)1
email leads (per traffic source)
phone calls (per traffic source)
conversion rate
2
3
4
![Page 191: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/191.jpg)
key performance indicators
visits (per traffic source)1
email leads (per traffic source)
phone calls (per traffic source)
conversion rate
2
3
4
5 cost per lead
![Page 192: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/192.jpg)
Offline – Yellow page ads, outbound in print advertisements, and flyersOnline – Pay-Per-Click advertising
Advertising Spend Over 14 Months
Offline Online
Total Cost $65,100.00 Total Cost $22,159.04
Total Leads 229 Total Leads 411
Conversion Rate N/A Conversion Rate 4.53%
Cost per Lead $284.28Cost per Lead $53.91
cost per lead5
![Page 193: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/193.jpg)
• (Ray)
![Page 194: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/194.jpg)
• (alexander user case scenario)
personas.
![Page 195: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/195.jpg)
![Page 196: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/196.jpg)
what’s our website
(phone calls + email leads)/visits
conversion rate?
![Page 197: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/197.jpg)
qualified traffic.
![Page 198: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/198.jpg)
Pay-Per-Click(PPC)
(PPC)
![Page 199: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/199.jpg)
Search Engine Optimization
(SEO)
![Page 200: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/200.jpg)
paid search SEOpay to playshort term performancelots of real time datareal time optimization
resources vs. ad spendlong term performance
higher quality of traffic
buying vs renting
![Page 201: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/201.jpg)
measuring results.
![Page 202: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/202.jpg)
technology
Google Analytics (free)1
Call Tracking (per number fee)2
![Page 203: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/203.jpg)
Offline – Yellow page ads, outbound in print advertisements, and flyersOnline – Pay-Per-Click advertising
Advertising Spend Over 14 Months
Offline Online
Total Cost $65,100.00 Total Cost $22,159.04
Total Leads 229 Total Leads 411
Conversion Rate N/A Conversion Rate 4.53%
Cost per Lead $284.28Cost per Lead $53.91
cost per lead5
![Page 204: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/204.jpg)
mark canavarro ceo
cubicle office environments
q&a w/
![Page 205: Turbocharge Your Sales Through Internet Lead Generation (Office Furniture Marketing)](https://reader038.fdocuments.in/reader038/viewer/2022110114/54697c81af7959c32b8b5077/html5/thumbnails/205.jpg)
thank you!questions?