Turbocharge Your Marketo with Insightera's Personalization Engine
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Transcript of Turbocharge Your Marketo with Insightera's Personalization Engine
![Page 1: Turbocharge Your Marketo with Insightera's Personalization Engine](https://reader035.fdocuments.in/reader035/viewer/2022070301/54583ce7af795994188b5393/html5/thumbnails/1.jpg)
Turbocharge your MarketoTarget Inbound Prospects in Real-time
&
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Real-time B2B Personalization
• Segment inbound prospects in real-time based on:
• Auto-engage segmented prospects with personalized content or calls-to-action while onsite and in context, even if they are anonymous
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Leverage digital body language and lead data to engage prospects with personalized content and calls-to-action to accelerate customer acquisition.
Nurture your prospects while online and attentive
Accelerate the customer acquisition process
Increase content ROI and reduce cost per lead
Why Real-time B2B Personalization?
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Real-time B2B Personalization
Website
Step 1 Identify Digital Body Language Discover Visitor Data
Step 3• Engage Prospects in Real-time with
Personalized Content• Auto-tune to Optimize Conversions
Step 2• Gather Marketo Lead Data
Personalization Engine
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Real-time Personalization Use Cases
Persona Based Marketing Give targeted prospects the content they want, at the right
time.
Account Based Marketing Not One-Size-Fits-All. Target based on: Industry, Revenue and Named
Account.
Customer Journey Nurture prospects based on their stage in the buying cycle or
product interest.
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Persona Based Marketing in Action!
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Campaign Example
Targeting CMOs Searching for“ Insightera Account Based Marketing ”
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Step 1: Create Target Segment
See It in Action!
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Step 1: Create Target Segment
See It in Action!
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See It in Action!
Step 1: Create Campaign
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• Target Key Accounts using Account-Based Marketing: Present high-value accounts with personalized content to attract, nurture and convert.
• Boost Conversion Rates: Insightera learns which content and Calls-to-Action convert more and auto-tunes your campaigns for optimal results.
See It in Action!Step 1: Create Campaign
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Targeting CMOs Searching for “Insightera Account Based Marketing”
See It in Action!
![Page 13: Turbocharge Your Marketo with Insightera's Personalization Engine](https://reader035.fdocuments.in/reader035/viewer/2022070301/54583ce7af795994188b5393/html5/thumbnails/13.jpg)
Targeting CMOs Searching for “Insightera Account Based Marketing”
See It in Action!
![Page 14: Turbocharge Your Marketo with Insightera's Personalization Engine](https://reader035.fdocuments.in/reader035/viewer/2022070301/54583ce7af795994188b5393/html5/thumbnails/14.jpg)
Before: Standard Content
See It in Action!
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See It in Action!After: Targeted Content
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Conversion data updated in Marketo
John Mayer jmayer@... Conversion ABM + CMOs
See It in Action!
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Thank You!
insightera.com/blog
facebook.com/insightera
twitter.com/insightera
Mike Telem - [email protected]
Connect with us: Ready to start?