Exhibitor Inform

ation

8th International Exhibition & Event ForCar Tuning,Lifestyle and Club Scene

May 13 - 16, 2010Messe Friedrichshafen

Brand Presence“If you don’t display your brand, youwon’t get noticed any more.” If youaccept this rule of marketing, youhave to exhibit at TUNING WORLDBODENSEE. The project manage-ment there supports its exhibitorswith clever, cost-effective stand options.

Image PromotionMore than 75% of visitors are betweenthe ages of 20 and 30, so image promotion is an important factor. Thiscan be achieved not only through yourown activities, but also thanks to thesponsorship and promotional campaignfacilities offered by TUNING WORLDBODENSEE.

SalesTUNING WORLD BODENSEE isperfectly located to attract enthusiastic visitors with money tospend, which is why industry feed-back is so positive. From spoilersand navigation systems to modifiedvehicles, everything is bought here.

New CustomerContacts100,000 visitors in 4 days – that is arecipe for success for tomorrow’s tu-ning market. Without any waste co-verage, both trade and industry canmake new contacts here and thus laythe foundations for future success.

Media Exposure411 journalists from 14 countries – including 25 television crews – providedworldwide media coverage for everyaspect of tuning in 2009. This uniqueplatform is ideal for exhibitors to organise media events and press conferences.

Great Reasons to Exhibit

8th International Exhibition & Event For Car Tuning, Lifestyle and Club Scene

May 13 - 16, 2010Messe Friedrichshafen

TUNING WORLD BODENSEE is all about tuning. Andso are the strong sales markets in South Germany,Switzerland and Austria. Over 100,000 people visitthe exhibition in just 4 days, so the market is extre-mely well represented. Because the focus is exclusi-vely on tuning at Lake Constance, the industry isideally placed to reach its target market without anywaste coverage. Hence, Harald Schmidtke, ManagingDirector of the German Association of AutomobileTuners (VDAT) summed up the latest exhibition: "TheTUNING WORLD BODENSEE exhibition concept hasonce again proved its worth.” You will not see moretuning anywhere else in Europe.

With 1,000 modified vehicles and 19 world premieres, TUNING WORLD BODENSEE 2009 enthralled visitors and media alike.

In 10 exhibition halls and a sunny open-air area, morethan 250 exhibitors from all across Europe exhibitednew models and innovative accessories which fulfilledthe most important requirement for tuning: individualism. With a high-quality specialist exhibi-tion, a chance for different sectors to come together,a trendy programme and a warm southern ambience,this unique event is a must for all individualistic automobile enthusiasts.

The Largest Tuning Exhibition in Europe

Feedback

Exhibitors:

Rolf Joachim Kurz, General Manager, Yokohama Tyres: “We at Yokohama are really happythat, in these supposedly difficult times, it has beenpossible not only to expand, but also to improve TU-NING WORLD BODENSEE. It is great that we couldexhibit once again in this very pleasant and success-ful setting.”

Stefan Klein, Tuning/Event Manager at GoodyearDunlop Trading Systems: "We have exhibited at LakeConstance since the beginning, and for us, this wasthe best year since we started exhibiting here. We willcontinue using exhibitions to promote our products,and we will be back at Lake Constance next year.”

Stefan Sack, Sales, Foliatec Böhm GmbH & Co.Vertriebs KG: "We had a sensational 1st May here, somuch so that we almost couldn’t cope. We almost soldout, and we had to order in new supplies to be sent toFriedrichshafen for the following day.”

Thomas Ringhut, Carlsson Autotechnik GmbH:"Our exhibition concept to attract visitors to Carlssonproducts worked brilliantly. We had an enormousnumber of visitors. Nowhere else in Germany brings usmore customers.”

Ueli Anliker, Managing Director, Ueli Anliker Design:"I have been to a number of exhibitions, but TUNINGWORLD BODENSEE topped the lot. The standard herewas very high. Thanks to the media presence, after thefirst day of the exhibition I was already receiving orders from all over the world. I had never thoughtthat everything would move so quickly.

Media:

BILD München (28.4.09):“Brilliant, exciting and a real highlight for tuning fansevery year.”

eurotuner 4/09:“This year, TUNING WORLD BODENSEE in Friedrichshafen showed how an exhibition can defythe current economic crisis.”

Gummibereifung 6/09:“The positive mood at the exhibition was infectious forexhibitors and visitors alike. The concept of this exhibition, dedicated exclusively to tuning, combinedwith the wide range of different activities, has paidoff once again.”

An exhibition full of emotion

8th International Exhibition & Event For Car Tuning,Lifestyle and Club Scene

May 13 - 16, 2010Messe Friedrichshafen

Neue Messe 188046 Friedrichshafen Postfach 2080 88010 FriedrichshafenE-mail: tuning@messe-fn.dewww.tuningworldbodensee.de

Room reservation:Tourist Information FriedrichshafenPostfach 248088014 FriedrichshafenTel: +49(0)7541-3015-13Fax: +49(0)7541-72588tourist-info@friedrichshafen.dewww.friedrichshafen.ws

Organiser:

Silke HeiderProject Coordinator Tel. +49 (0) 7541/708-403Fax: +49 (0) 7541/708-2403E-mail: silke.heider@messe-fn.de

Dirk KreidenweißProject ManagerTel. +49 (0) 7541/708-444Fax: +49 (0) 7541/708-2401E-mail dirk.kreidenweiss@messe-fn.de

Ludwig MeierMarketingTel. +49 (0) 7541/708-353Fax: +49 (0) 7541/708-2353E-mail: ludwig.meier@messe-fn.de

Nicole FabriciusAdvertising, MediaTel. +49 (0) 7541/708-357Fax: +49 (0) 7541/708-2357E-mail: nicole.fabricius@messe-fn.de

Marc MaischProject CoordinatorTel. +49 (0) 7541/708-419Fax: +49 (0) 7541/708-2419E-mail: marc.maisch@messe-fn.de

Frank GaußPressTel. +49 (0) 7541/708-310Fax: +49 (0) 7541/708-2310E-mail: frank.gauss@messe-fn.de

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