Tumblr POV

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Tumblr doesn't get a whole lot of attention in the social space, but there are some brands that really make it work. With all the customizable options Tumblr provides, it can be the perfect platform for a microsite or promotion - especially for brands looking to target engaged Millennial consumers. The average Millennial spends 17 minutes per visit on Tumblr, so brands that are taking advantage of the space are capturing the attention of these often elusive consumers.

Transcript of Tumblr POV

  • 1. MILLENNIALSCONSUMERBEHAVIOR (OCD)TUMBLR

2. Adding anotherlevel to thetravelexperience byproviding uniquecontent. 3. Adding anotherlevel to thetravelexperience byproviding uniquecontent.Building on thebrands culturalconnection toallow users toexplore theworld throughTumblr. 4. Adding anotherlevel to thetravelexperience byproviding uniquecontent.Building on thebrands culturalconnection toallow users toexplore theworld throughTumblr.Mastering the artof creating asharable,branded gif. 5. 81%of Sprites reblogshappen two months afteroriginal post date86ktotal reblogs80kunique visitorsSource: ContentEqualsMoney.com 6. Adding anotherlevel to thetravelexperience byproviding uniquecontent.Building on thebrands culturalconnection toallow users toexplore theworld throughTumblr.Mastering the artof creating asharable,branded gif.Postingconstantlyrelevant contentthat keeps userscoming back. 7. Adding anotherlevel to thetravelexperience byproviding uniquecontent.Building on thebrands culturalconnection toallow users toexplore theworld throughTumblr.Mastering the artof creating asharable,branded gif.Postingconstantlyrelevant contentthat keeps userscoming back.Making Tumblrthe center of alarger campaign.