DEVELOPING A RESEARCH PROPOSALBy: Group 10

TULSAS CENTRAL BUSINESS DISTRICT (A)

A Central Business District (CBD) is the commercial and often geographic heart of a cityA central district of a city, usually typified by a concentration of retail and office buildingsIn United States, this part of a city is commonly referred to as downtown or city centerExamples:Midtown Manhattan, New York CityCanary Wharf, LondonSanta Fe, CBD of Mexico CityNariman Point, CBD of Mumbai

CENTRAL BUSINESS DISTRICT

Held nickname Oil Capital of the WorldSecond-largest city in Oklahoma 46th-largest city in the US. Population of 393,987 (2012 US Census estimate)Downtown Tulsa is an area of 1.4 square miles (3.6km2)TULSA

Construction had begun on a $2.6 million Central Pedestrian Mall System Strengthen the Main Street segment as the prime rental area in downtown Tulsa

Project Details Improving Main Street from Third to Sixth Streets & Fifth Street from Boston to DenverLandscapingMulti- Level fountain at Fifth and MainBrick paving

TULSA Central Pedestrian Mall System

Williams is one of the largest providers of energy infrastructure in North America. Our businesses are interstate natural gas pipelines; midstream gathering and processing; natural gas and natural gas liquids transportation and olefins production. Official Website About Williams Co.:Founded by brothers David R. Williams and S. Miller Williams Jr.Successor to an oil related business established in 1908Incorporated on February 3,1949 as the William Brothers CompanyHeadquarters at Tulsa, Oklahoma Current employees : 4,700 Name synonymous with pipelines after companys first pipeline venture in 1915Consisted of founding organization, Williams Pipeline, Williams Energy, Williams Exploration Company, Agrico Fertilizer Company & Williams Realty

Formerly known as One Williams CentreAt 203m (667ft) in height, the 52-story tower was the tallest building in any of the five "Plains States": Oklahoma, Kansas, Nebraska, North Dakota, and South DakotaThe 52 story BOK Tower, was the focal point of the new Tulsa SkylineConstructed by Williams Co. for $ 18 million and was one of the first of several Williams Centre Projects to be completedWas the States Tallest building The office space was about to be leasedBank Of Oklahoma (BOK) Tower (Existing)

The Williams Centre(Proposed)

Located in the heart of downtown Tulsa, OklahomaPlanned as a $ 50 million complexConsisting a 50 storey building, a hotel, a shopping centre & a performing arts centre25,000 sq ft. dedicated to food service establishmentsCafeteria & fast food places on 1st floorOn 2nd floor a restaurant overlooking the skating rink from the west endFirst rate restaurant on the 3rd or plaza levelConsists of Tulsa Performing Arts Center, the Tulsa Convention Center, and the BOK CenterIn addition to casual shoppers, retail area expected to draw 7000 persons employed in the BOK Tower and 500 guests of the hotel

The Williams Centre

Most major investments made in last few years based upon only intuitive feelings about CBDLack of information hampering industrial decision making and commercial marketing effortsMany downtown firms might be interested in the type of information Williams Companies desiredLess/Unavailable information about Quantity and nature of downtown populationCommercial enterprise (and vacancy) inventoryBusiness options about CBDShoppers opinion about CBD

Requirement of Market Research

To conduct survey of the Central Business Districts employers and employees . Their characteristics, work habits and attitudesSurvey of commercial establishments and off-street parking facilities (type, size and location)Survey of commercial vacancies concentrating on G. Floor with some consideration to Multi Storey commercial buildingsConduct on the street sample survey of shopping attitudes and preferences. Addressing attitudes towards working and living downtown

Chamber Of Commerces Point of View

Classification of the Target groups not done for different businesses Vague survey methodsNo focus on consumers buying powerNo analysis on transportation modes towards shopping centreNo information acquired on competitiveness of the marketNo focus on secondary data analysis

Analysis

Identify specific problemsSet Certain Research ObjectivesDesign QuestionnaireCollect DataAnalyze and Interpret FindingsReport on Research FindingsFormulate Specific Strategies/ Rectify Problems7 Steps of Market Research Process

Shopping Centre Lifecycle

Budgeting for researchInitial AssessmentMarket Assessment/Strategic ReviewConsumer Market Testing ( Qualitative)Consumer Market Testing ( Quantitative)

Steps for doing a Market Research

Determine the potential market size and characteristicsUnderstand current and potential market demographics Assess competition, both existing and proposed Analyze site potential for remix, reconfiguration and/or development

Initial Assessment

It will include the following points:Location and Composition Trade Area Analysis Trade Area Demographics Modes of Public Transport : Reillys LawRetail Spending ,frequency and Potential Competition Review Proposed Competitive Developments Sales Performance and Potential Occupancy Cost Performance Market Share Analysis and Potential SWOT AnalysisFuture Development/Potential OutlookMarket Assessment/Strategic Review

After qualitative research & master plan has been testedMore specific details of the development and retail plan are quantitatively tested Usually involves either conducting a telephone survey or face-to-face surveyMore technical & specific with statistical rigorQUANTITATIVEFocus group discussion/Interviews

Consumers Voice for their need

Test or align the master plan with consumers need economics

QUALITATIVEConsumer Market Testing

Data Collection Techniques

THANK YOU!

*Held nickname Oil Capital of the World as most important hubs of American Oil Industry

***Describe about decline of Tulsas CBD a few years ago*Describe about decline of Tulsas CBD a few years ago******