Tuli Hotel's Viral Marketing Campaign
-
Upload
ktwestphal -
Category
Education
-
view
775 -
download
0
description
Transcript of Tuli Hotel's Viral Marketing Campaign
Tuli Hotel’sA Viral Marketing Campaign
It is making an awareness of a brand through already existing social networks. Product Sales
Its about seeking attention to your product or product name. It’s a type of stimulation.
Such as using Facebook, Twitter, MySpace, etc.
It spreads like a “virus.”
What is Viral Marketing?
SOSTAC PROCESS
Questions that need to be asked?
Where we are now? What do we want to be? The Goal Break down of the Goal The ‘do’ part Track of Process
Tuli Hotels
Strengths: 7 Hotels existing International Site Facebook Site Existent Located primarily in the ‘heart
of India.’ Weakness:
Facebook exists but only ‘26 Likes’
Twitter/Myspace/ Lindedin- no account found
International site does not have social media icons.
SOSTAC: How viral are Tuli?
Opportunities: There is a lot of
space and there are a lot of people on the web
Its free advertisement
Threats: A lot of competition The main Tuli website
is not up to date
Objective for Tuli Hotel’s:To make Tuli Hotel’s Viral all around the
internet, that people are aware of who they are and what they have to offer, by one simple click.
SOSTAC Tuli
Strategy: Get to know what sites are the most important
on the web to stay in touch Create an Experiential Marketing Campaign Create offers and contests on different sites
Use word- of- mouse to connect to the people
SOSTAC Tuli
Use previous viral marketing examples to learn
Get to know social media sites in India Make the name “Tuli Hotel’s” known around
the web Create offer’s Use SEO’s and meta tags Newsletter, email campaigns, and internet
sites, ‘the more the merrier’
Tactics
Viral Marketing Examples
Hotmail: get your free email!
Dove: real models? BMW Film FiFa World Cup
Offer ‘Best wedding photo’ contest on PinterestsCreate offers on travel websites for those
wanting to visit India and those looking for a place to travel to.
Create accounts on common social media websites, connect all sites together
Make videos of the hotel post on Youtube
Word of Mouse: Action
Social Media Sites
:
All Around the World: Popular in India:
Pinterest Crazeal
You Tube Makemytrip
Facebook, Twitter, Linkedin
Travelocity, Expedia
Control: Customer Feedback Site visit increase Revenue increase or decrease
How to create control: Weekly updates on all sites Change offers and contests Have a position within the companies that takes care of all
internet related marketing Follow through on all give away’s for contests/make sure it’s
an experience for the guest
SOSTAC Tuli
Good Luck Tuli Hotel’s on becoming Viral!
By Katharina Westphal