7/30/2019 Tuesday Talk Session XVth

1/4

TUESDAY TALK

SESSION-XVth

7/30/2019 Tuesday Talk Session XVth

2/4

TUESDAY TALK SERIES

The continuous faculty interaction programme

Tuesday Talk Series session XVth was organized

at Jagan Institute of Management Studies, Sector 5,

Rohini New Delhi on Tuesday,8th

January,2013. It is

a paper presentation initiative by the academicians

to share their research papers or any other similar

activity with JIMS fraternity.

The resource person for the day was Mrs. Pooja Jain

(Associate Professor, JIMS). Mrs. Jain presented the

paper on the topic Impact of ICT on Rural Market

Demand as part of her research work. She started

the presentation by defining the Rural Demography

i.e. Any habitation with a population density less

than 400 per sq. km, where at least 75% of male

working population is engaged in agriculture and

where there exists no municipality on board.

She further stated that as per the census of India

2011, there are 833 million people who reside in

rural india. The literacy rate has increased to

7/30/2019 Tuesday Talk Session XVth

3/4

74.04% due to better education facilities and rural

urban literacy gap has come down to 16.1% .

Incomes of Rural people have increased due toincrease in MSP, good monsoons, NREGA & Bharat

Nirman Project .

In rural market there is a change in lifestyle, habits

and taste of rural consumers. She further opined &

defined ICT (Information, Communication &

Technology) as all kinds of computer and

communications systems such as mobile, internet,

telecommunications, which have a huge potential

and growth. She also stated the new age ICTs

available i.e Mobile and Internet.

She also mentioned the objectives of her study i.e

to find out relationship between Information and

Communication Technology, to understand and

explore any co-relation between ICT and

Agriculture/Education and Health in rural/semi

urban india and to explore the challenges in

implementing IT applications in rural areas. She also

7/30/2019 Tuesday Talk Session XVth

4/4

talked about ITC Kiosk that have been established

with Internet Access in some of the parts of Rural

India which acts a guiding tool for farmers.

She further stated some of the government

initiatives like Web Durbar, farmrbazaar.com,

Samuha, Infodev, Drishtee Warna wired village

project that uses ICT facilities in increasing better

living standards for the weaker sections of the

society.

Lastly, she mentioned the ICT constraints in rural

India which is Lack of awareness & infrastructure,

improper electricity supply, no internet connection

or a PC at Home, and also a belief that there is no

need for internet.

Overall, the interaction was an educative

experience creating an interactive environment

which was a useful experience to be learnt for thestaff & the faculty members.