Tuesday, Dec. 4th

• Passer-Backer Established• Vocabulary Pre-Test• Introduction to Rhetoric• English Course planning for next year

• Homework:– Course selection justification paragraph– Speech Analysis

kellyGHS.weebly.com

Introduction to Rhetoric

The Rhetoric Triangle: Three ways we communicate & persuade

Ethos

Logos

Rhetoric

Pathos

Rational Appeals (LOGOS)

• Appeal to logical reasoning ability– Facts– Case Studies– Statistics– Experiments– Logical Reasoning– Analogies

Advertising: Logos

• An advertisement using logos will give you evidence and statistics you need to fully understand what the product does.

• Straight facts

• One glass of Florida orange juice contains 75% of your daily Vitamin C needs.

Emotional Appeals (Pathos)

• Appeal to beliefs and feelings and higher emotions– Belief in fairness, love, pity

• …And lower Emotions– Greed, lust, revenge

Advertising: Pathos

• An advertisement using pathos will attempt to evoke an emotional response in the consumer response.

• Positive: Image of people laughing while drinking pepsi

• Negative: Image of person having back problems after buying “wrong” mattress

• Fear/Guilt: Images of a starving child persuade you to send money.

Ethical Appeals (Ethos)

• Sense author gives as being competent/fair/authoritative.

• An appeal to credibility or character

Advertising: Ethos

• An advertisement using ethos will try to convince you tht the company is more reliable, honest, and credible; therefore, you should buy its product.

• Nine out of ten dentists agree that Crest is better than any other Brand

• Catherine Zeta-Jones makes us want to switch to T-Mobile.

Appeal Type

A child is shown covered in bug bites after using an inferior bug sprayTiger Woods endorses Nike

A 32 oz. bottle of Tide holds enough to wash 32 loads

A commercial shows an image of a happy couple riding in a CorvetteCardiologists recommend Ecotrin more than any other brand of aspirinAdvil Liqui-Gels provide up to 8 hours of continuous pain relief

A magazine ad shows people smiling while smoking cigarettes

Rhetorical Figures of Style

Repetition

• Simple repetition for emphasis.

• Different Types:– Anaphora– Antistrophe– Conduplicatio

Anaphora

• Repetition of the same word or group of words at the beginning of successive clauses, sentences, or lines.

Anaphora

• Yesterday, the Japanese government also launched an attack against Malaya. Last night, Japanese forces attacked Hong Kong. Last night, Japanese forces attacked Guam. Last night, Japanese forces attacked the Philippine Islands. Last night, the Japanese attacked Wake Island. And this morning, the Japanese attacked Midway Island.” – Franklin Roosevelt

Anaphora Example

• We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender.

Antistrophe

• Ending a series of lines, phrases, clauses, or sentences with the same word or words.

Example

• The time for the healing of the wounds has come. The moment to bridge the chasms that divide us has come.” – - Nelson Mandela, Inaugural address.

• “and that government of the people, by the people, for the people shall not perish from the earth”

Conduplicatio

• Takes a key word from one phrase or sentence and repeats it at the beginning of the next phrase or sentence.

• The federal government has often been compared to a ship, and that ship is captained by the President.

Epithet

• Common device that can be dangerously overused. It involves simply attaching an adjective to a noun.

• Most successful= combine unusual adjectives with nouns.

• The redemptive clouds drew ever closer.

Asyndeton & Polysyndeton

• Add stylistic force to writing by handling conjunctions in non-standard ways.

• Asyndeton: leaves out conjunctions in a list.

• They all sat under one roof and ate from one table – princes, dukes, barons, earls, kings, merchants, beggars.

• Polysyndeton: conjunction between every item

• The banquet table was a riot of beef and pork and lamb and fresh vegetables and candied fruits and all sorts of wonderful dainties.

Metaphor & Simile

Parallelism

• Matching of tone, form, and word order in successive phrases, clauses or sentences.

• It would seem that this defensive tactic – although highly graceful and elegant in form, rapid and effective in style, and safe and easy to learn- would never catch on in that martial arts community.

Rhetorical Questions

• Asking a question merely for effect or emphasis with no answer expected.

• How much longer must this injustice last?• Is the sky blue?

Thursday, Dec. 6th

• Speech Analysis • Act III Speeches & Analysis

• Homework:– U1-U2 Vocabulary Quiz

Funeral Speeches – Act III sc. 2Homework: KELLYGHS.WEEBLY.COM

Brutus: 12-41 Antony: 75-109; 142-148; 171-233

Purpose

Tone

Rhetorical Devices(Min. of 3 examples) – with textual evidence

Examples of Ethos/Pathos/Logos? – with textual evidence(at least TWO)

Crowd Reaction (TE)