Türkiye'de Online Video ve Gerçekler (IAB Workshop)
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Transcript of Türkiye'de Online Video ve Gerçekler (IAB Workshop)
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Sait Bugay
@msaitbugay
Zap Medya
Dogan Online
Carat
People Communications
Ontarget
Open
IAB Turkiye
Teknik Komite
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Oyun
Sinema
Yaşam Tarzı
Çocuk
Haber
Spor
TV İçerikleri
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50% 66%
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Pre-roll
Mid-roll
Post-roll
Seeding
Extended Pre-roll
Interactive Rich Pre-roll
Markanın videosu var mı ?
Evet
Hayır
Ürün yerleştirme
Markalı İçerik
Full Motion
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Link Link
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Kaynak: Nielsen
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₺
₺
₺
₺
721
943
1.169
1.500+
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Buraya kadar herşey güzeldi...
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V.A.S.T video adserving template
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+ =
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Kısa ve Etkili başlık Süre Komedi Unsuru Şaşırtma (En Fazla 3-4 Kelime) (En Fazla 3 dakika)
Müzik
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Teknosa: Son Teknoloji Anneler
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Vestel: Çok Düşünen Anneler
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6 sn’lik videolar
Twitter satın aldı
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56 M izlenme
35 M izlenme
51 M izlenme
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Toparlamak Gerekirse
Online video platformu her geçen gün büyüyor
Dogru planlandıgında marka iletisim metriklerine katkısı tartışılmaz
Reklamlar cok sevilmiyor. Yaratici olmak ve teknolojiyi kullanmak onemli
Dogru ölçümleme çok önemli.
Artık herkes birer içerik üretici. Trend’i yakalamak , yenilikçi olmak
markalar için kritik. Ayrıca paylaşılan içerikler yaratmak için olmazsa olmazlar unutulmamalı
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Sorusu Olan ?
Sait Bugay @msaitbugay