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© Propeller Group Limited 2012

BUILDING BUSINESS PROFIT BY BUILDING BUSINESS PROFILE


BREADTH AND DEPTH OF EXPERIENCE

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WHAT OUR CLIENTS SAY ABOUT US

“We’ve had awesome success in building a brand in the market place here...and all thanks to Propeller. The coup d’etat was my appearance on the BBC’s The Money Programme with Sir Martin Sorrell and Rupert Murdoch which is testament to Propeller’s ability to access the media in Europe.”

Cameron Yuill, CEO, AdGent Digital

“Propeller has been an important partner for goviral in the creation of our brand and the communication that we’ve wanted to share with the market. They are a very exciting company to work with.”

Jimmy Maymann, Founder, goviral and SVP, AOL (following AOL acquisition of goviral in 2011)


WHY PROPELLER?

BESIDES TOP-RANK TRADITIONAL PR SKILLS, WE OFFER• B2B social media and organic SEO• Exec team Media training by Propeller CEO Martin Loat• Digital experts ourselves with new B2B apps unit• Creative partners who can produce animation, infographics and video content

EXPERTS

in PR for media, advertising and digital companies

DATA

on all trade media and events enabling forward planning

ADD VALUE

by spotting opportunities and making them happen

NETWORK WE WRITE

articles for you to save you time

PORTFOLIO

of clients with mutual benefits to create shared opps

of influencers that we utilise to benefit you


OUR OWN NETWORK OF INFLUENCERS

Propeller’s extensive network of digital, publishing and advertising influencers share ideas on Propeller TV.

Claudine CollinsManaging DirectorMediaCom

Nigel SharrocksCEO Northern EuropeAegis Media

Jonathan AllanSales DirectorChannel 4

Stephen MironCEOGlobal Radio

Mark HoweMD Agency Operations UK & Europe, Google

Cilla Snowball Group Chairman and CEO AMV BBDO

Propeller’s extensive network of digital, publishing, and advertising influencers share their ideas on Propeller’s Youtube Channel


THE PROPELLER TEAM

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PROPELLER’S APPROACHPropeller believes that to deliver truly effective and

measurable communications results for our clients, we must identify and shape compelling content that engages the

influencers they need to reach. We do this by Turning Up The Volume, Adding Value and Thinking Big across Online, Offline

and Eyeline™ channels.


EXAMPLES OF OUR WORK


RAISING COMPANY PROFILE

Propeller spent five years raising goviral’s profile as a video distribution company.

In February 2011, the company was bought by

AOL for $96.7m.


THOUGHT LEADERSHIP

Following Goviral’s sale to AOL for $96 million in 2011 Propeller exploited the news to place

founder Jimmy Maymann in a business feature about life after the deal, which appeared in the FT’s am briefing email as well as in print and

online


RAISING DIRECTOR PROFILE

Propeller raised the profile of goviral MD

Luke Aviet by securing him many high profile

pieces in the trade media, including this

Campaign Close-Up on online video, positioning him as an expert in his

field.

http://campaignlive.co.uk/home/


MAXIMISING RESEARCH

Propeller used goviral’s research to get whole page

articles in influential trade media. goviral’s data on Video Action Rates

featured in NMA.


CONTENT CREATION

Propeller worked with goviral to create Top 10s of the most viewed virals to secure blanket national coverage and build the reputation of

goviral as leaders in viral distribution

http://www.metro.co.uk/showbiz/760448-raunchy-kylie-tops-viral-ad-chart


CREATING ONLINE CONTENT

Using social media Propeller created a campaign for goviral’s hunt for the decade’s top ‘Game Changer’ viral. The campaign

received over 1000 votes


For more info, please contact:Martin Loat & Victoria Morrison

0044 203 301 [email protected]

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