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Tủ sách trong V.E.O CS Program - Final Presentation

Mentor: Mai Đàm | hoangmai1992@gmail.com Leader: Nguyễn Vân Anh | anhvannguyen.2505@gmail.com

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Step Two

Task

Step One

Situation

Step Four

Result Step Three

Action

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02

03

04

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Content

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Situation

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2

Tu sach trong

V.E.O

Established

Bookcase

Club (30

students)

Encouraging

reading habits

of mountainous

children

Founded by VEO

+ supported by

“Sach va Hanh

dong” project

Training

(reading,

mind map,

teamwork)

Hosted

"The

Golden

Bell“

Foundation

to nurture

their talents Launch

"Each

month a

book“

Collaborated

Uber, KPMG,

etc. to raise

book via “Tháng

gửi yêu thương”

campaign

Situation About project

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Situation (cont.) Problems

Problems of Tu sach trong V.E.O

• Low awareness &

misunderstanding about the

objectives of the project

o Fan page: 690 likes

o Mostly <10 likes/post

• Lack of human resources to

run promotion activities: 1

person

• Content: poorly-structured

& unattractive

o (10 students/class)

• Frequency: infrequent

o 1 class/2 weeks

Students’ low engagement

to the project

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Task

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Task KPIs

70%

30% Training Program

Promotion Activities

• Raise overall awareness of the

project

• 2,000 likes on fan page

• Receive 70 volunteer application

forms

• Big idea & framework

• Trial month: o Building sample training

content for 30 student in

Reading club ( 2 classes/1

month

o Train for V.E.O volunteers

o Launch classes

• Transfer to Tu sach trong V.E.O

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Action

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HOW

WHY

WHAT

• Well – structured

• More effectively in engaging children in specific books’ topics

• Nurture children’s interest in reading and having fun with

books

WHY?

• Build various general topics each month

• Design training sessions based on that topic, ex: World

around us, Science, History, Famous people around us,

Global Village, etc.

HOW?

Action Training: Solution approach

• No 1: Activation: Raise the curiosity and interest of children

in topic "World around us“

• No 2: Engagement: Encourage the engagement and sharing

among students

WHAT? MONTH 1: TOPIC "WORLD AROUND US“

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Start

Conduct

researches

about topics

&

experiments

Train for

VEO’s

volunteers

Build details

content for

class No.1

& 2

Launch

Class No.1

& 2 (23/7 &

6/8)

Conduct

researches

about

students in

Chieng

Chau Review

Action (cont.) Training: Plan

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Key message

Not only do we raise books

for children but also build

up their reading habit

,

Target customers

Students from 18 - 22

Timeline

Jul 07, 2016 – Aug 06, 2016

Channel

Facebook

Action (cont.) Promotion: Solution approach

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Week 1 (7.07-13.07.2016) Week 2 (14.07-

20.07)

Week 3 (21.07-

26.07) Week 4 (27.7 - 6.8)

Timeline Raise awareness Engage Action

Customer

decision

journey

Trigger Information

searching Consideration Engage Promoter

Tactics Attract Encourage Persuade Involve Cheering

Block

content

• Providing general

information about

Tu sach trong

V.E.O to attract

customers’

attention:

o Right

information

o Attractive

design

• Building trust with

customers through:

o Outstanding

achievements

and amazing

numbers.

o Activities in the

past

• Inspiring customers by telling the

stories of how Tu sach trong V.E.O

makes impacts on the society.

(sharing from mountainous kids,

CEO of Tu sach trong V.E.O,

ambassadors, etc.)

• Launch recruitment form for

content collaborator

• Calling for action

from customers to

join hands to help

mountainous

children by

applying for

content

collaborator of Tu

sach trong V.E.O

Action (cont.) Promotion: Plan

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Provide general guideline (content, channel,

approach,..) for the recruitment campaign

Write posts and moderate fan page

everyday. Follow 3 phases of promotion as

planned

Action (cont.) Promotion: Plan (cont.)

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Result

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Achievements

• 16 students

• All interested in training

content & wanted to

join next class

• Some students would

like to invite their

friends to join next

class

Outcome

• Suggested Tu sach

trong V.E.O on how

to choose a topic

effectively

YOUR TITLE

A company is an association or collection of

individuals, whether natural persons, legal

YOUR TITLE

A company is an association or collection of

individuals, whether natural persons, legal

Outcome

• Transferred big idea

“One topic for each

month”

• Transferred process

and tools to build

content

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https://www.facebook.com/tusachtrongveo/

• Transferred

framework for

marketing campaign

Outcomes

• Total fan page

likes: 900

• Total form: 10

Achievements

Result (cont.) Promotion

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Training

• Poor understanding of the reality

• Cannot directly follow up after

pilot classes or conduct training

Promotion

• Lack of supporting information

from V.E.O

• Lack of HR resources

• Time management

• Teamwork with Tu sach trong

V.E.O’s promotion team

• Miscommunication

Training

• Creative & interesting content

• Well communication &

teamwork

Promotion

• Creative & various content

• Well-structured

Strengths Weakness

Learning points

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Thank you!