TTI PEC Nairobi Workshop - Budgeting and Resourcing
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Transcript of TTI PEC Nairobi Workshop - Budgeting and Resourcing
Budgeting and Resourcing for Executive Directors
April 29, 2014
TTI PEC Africa workshop - Nairobi
Courtney Tolmie (Results for Development Institute)
Starting with a question
What are the biggest challenges that you face in budgeting and resources for PEC as an executive director?
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Budgeting for PEC – Project versus Organization Budget
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Like with PEC strategies and M&E plans, think tanks should think about Project-level communications budgets and Organization-level communications budgets
Project Level Organization Level
Both should be tied to objectives from your strategy
Generally shorter term Generally longer term
Tied to specific activities More strategic
Where does an organization PEC budget fit in the process?
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1 • Identify target audiences
2• Determine the PEC objective(s) for each audience
3 • Select the PEC channels
4 • Design the message
5• Establish the communications budget
6• Decide on communications mix
7• Measure PEC results
From Ray Struyk – Managing Think Tank Practices (second edition)
Main Categories of Budget for PEC
Staff salaries and fringe Staff training and capacity
building Communications
planning/strategy Branding “Products”
Events Publications (print) Online communications Other media (video, etc)
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Your Costs +Consultants
Budgeting for PEC Staff
First step – identifying the model that works best for you:
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Executive Director
Researcher Researcher Researcher
Communications
Lead/Director
Budgeting for PEC Staff
First step – identifying the model that works best for you:
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Executive Director
Researcher
Communications Officer
Researcher
Communications Officer
Researcher
Communications Officer
Budgeting for PEC Staff
First step – identifying the model that works best for you:
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Executive Director
Researcher (with PEC duties)
Researcher (with PEC duties)
Researcher (with PEC
duties)
Budgeting for PEC Staff
In groups of 3, share your PEC staffing model with your group
Discuss the Advantages and Disadvantages of your model 5 minutes per person
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Building Resources for PEC Staffing
Project budgets versus Organization (Core) budgets
Project budget Can (and should) build part of PEC staff time into project
budgets Covers some cost – but difficult to stretch this to consistently
cover full salary
Core budget options: TTI budget Other core funding
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Main Categories of Budget for PEC
Staff salaries and fringe Staff training and capacity
building “Products”
Events Publications (print) Online communications Other media (video, etc)
Communications planning/strategy
Branding
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Staff training and capacity building
Resources TTI Phase 2 – opportunities for capacity building TTI PEC – for remainder of program Others?
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For PEC Staff For Researchers
Topics – particular skills, programs, etc that can help your PEC effectiveness
Motivation for PEC Staff Listen to your team
Topics – talking to the media, writing for broader audiences, blogging
Especially valuable if moving to a CGD-like model
Listen to your (PEC and research) team
Main Categories of Budget for PEC
Staff salaries and fringe Staff training and capacity
building “Products”
Events Publications (print) Online communications Other media (video, etc)
Communications planning/strategy
Branding
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Products
We often think of products with projects – but there are strategic products as well:
Resource mobilization If you can budget in core, great. However often can cover costs for these through project
budgets.
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Website Newsletters,
Magazines
Videos or promotional
materials
Events
Revisiting the Challenges and Take Aways
What challenges have we not covered?
What opportunities are there for the TTI partners to support each other?
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