#TTF2014 - Permission Marketing - Earn Your Audience

Tulsa TechFest 2014 | Fri, Aug 15th, 2014 | OSU - Tulsa | 68+ Speakers, 19 Tracks & 96 Sessions!

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Permission vs. Interruption:Earning your audience.

Danica JonesMarketing ManagerConsumerAffairs.com


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What you will learn:

The Mission: Permission vs. InterruptionBest practices and charming the audience.

Permission works!


Interruption Marketing: What Is It?


Permission Marketing: What Is it?


Getting permission sounds good. How do I get there?

Thoughtful targeting.Content.Thought leadership.Be a good date.Respect your audience.


Why permission?

Customers are exhausted.3,500 marketing messages each day!?Asking for permission transforms the relationship.


Incentivize the relationship

Give them a reasonWhat can you offer in exchange for permission?What is relevant to your audience?How do you plan to share content?How can you enhance the customer experience for this group of people?What will nurture them into a sale?


Don’t violate trust.

When the customer is done, you are done.Don’t overstay your welcome.Don’t burn out your audience.Once the trust is gone, it’s hard to get it back.


Resources

Not all companies can have creative in-house.

ODeskScriptedElance

Need tips?Seth GodinCONTENT MARKETING group – LinkedInMarketo’s eBooksRyan Deiss


Q&A


Session Objectives and Takeaways

The Mission: Permission vs. InterruptionBest practices and charming the audience.

Permission works!


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#TTF2014 - Permission Marketing - Earn Your Audience

Presentations & Public Speaking

Transcript of #TTF2014 - Permission Marketing - Earn Your Audience