TSTC Publishing

Past, Present and Future

Mission Statement

TSTC Publishing will become an industry leader in providing high-end technical instructional materials and related information to institutions of higher education and private industry.

Formation

TSTC Publishing was created in May 2004 as an outgrowth of TSTC Waco transformation initiatives.

The impetus behind its creation was to work with faculty to create instructional materials that better fit classroom needs at more affordable prices for students.

Current Staff

Mark Long, Publisher Tammy Turner, Departmental Secretary Grace Arsiaga, Graphics Specialist Vacant, Publishing Editor

Production Model

Faculty throughout the TSTC System (and beyond) produce content.

TSTC Waco & Baylor University interns complete the bulk of editorial and graphics design work.

Print-on-demand publishing through TSTC Printing Production allows for minimum inventory and storage costs while also allowing for timely updates to materials.

Benefits to Stakeholders

Textbooks at more reasonable prices for students ($10.95 to $64.95).

Textbooks that better fit the needs of instructors and students (one book for a class instead of 2-3 or more).

Greater TSTC brand awareness through adoptions/sales of books outside of the TSTC System (books have been adopted at schools around the country as well as being licensed for publication in India).

Revenue sharing of net profits from completed projects.

Types of Publications

General use textbooks Custom textbooks Technology forecasts General interest and/or pro bono work

Publications History

TSTC Publishing’s first two publications—software and biomedical equipment textbooks—were completed in August 2005.

In the following eighteen months 21 additional books were published.

At current staffing levels, it is anticipated that 12-15 new titles a year will be published.

Past & current projects have been initiated at TSTC Waco, Harlingen, West Texas, as well as schools outside of the TSTC System.

Marketing/Sales Model

Textbooks are initially used only at school of origin.

After field testing, textbooks are marketed throughout the TSTC System and beyond.

As applicable, foreign rights are licensed to outside publishers.

Revenue Growth

Gross sales fiscal year 2005-06: $14,000

Projected gross sales fiscal year 2006-07: +

$106,000

Gross sales goal fiscal year 2007-08: +$160,000

Revenue Sharing

Profit sharing allows net revenues to be shared among faculty who write books along with TSTC colleges and departments that adopt textbooks.

Revenue sharing from sales fiscal year 2005-06 totaled $1,000.

Projected revenue sharing from sales fiscal year 2006-2007 is $10,000.

Strategic Initiatives

Establish a strong Internet presence utilizing New Media marketing tools.

Establish business-to-business relationships with schools outside of the TSTC System through joint publishing ventures.

Establish protocols for maximum repurposing of published content.

Contact Information

Mark Long, PublisherTSTC PublishingTexas State Technical College Waco3801 Campus DriveWaco, TX 76705

(254) 867-3085mark.long@tstc.eduhttp://publishing.tstc.edu http://tstcpublishing.wordpress.com