TSAT 2012 Media Kit

MediaKit 2012

welcomewelcome

Greetings,

We welcome you to experience our newspaper, The South Asian Times, a widely-circulated and recognized publication within the South Asian community in the United States.

The South Asian Times has attained a leadership position to become a prominent South Asian newspaper within the US. An encouraging response from the community has enabled us to expand our circulation and reach within large South Asian populations in New York, New Jersey, Connecticut, Pennsylvania, Virgina and Washington DC. Both our print publication and online portal have provided our readers and advertisers a platform to actively interact.

We pride in our commitment to maintaining the highest standards in journalism, value-based content and design.

We strive to obtain excellence in journalism and deliver tangible results for our clients. If affluent South Asian community is your target demographic, we offer you our customized advertising solutions, both in print and online.

We invite you to spend some time going through our Media Kit, and to initiate a dialogue with us. We look forward to work with you to serve the South Asian community.

Warm Regards,

Kamlesh C. MehtaChairmanThe South Asian Times

TheSouthAsianTimes.info MediaKit 2012

introductionintroduction

It is a pleasure to introduce you to our print and online publication.

We work to give our readers quality content and objective journalism. We invite you to witness the energy, commitment, and vision that have gone in the creation of this niche publication.

The South Asian Times represents a vibrant and strong ethnic group. Our work reflects our passion for culture, affluence, and an inherent drive to progress.

Many of us arrived in the US as immigrants, and today, we and our children are deeply woven into the fabric of American society. The South Asian Times is the voice of this Diaspora. It is the publication that nudges this accomplished group to prosper while staying connected to its roots.

We strive to strike a balance between our interests and lifestyle while maintaining strong ties with our South Asian roots. Our publication serves to cater to this community which, while seeking success in American Society, looks to discover and reinforce its involvement in arts, culture and tradition.

The South Asian Times has been successful in building bridges between the South Asian Community and the political echelons within local, state, and federal administrations. This gives us greater leverage to provide focused and in-depth news to our audiences.

Based on its credo of Excellence in Journalism, The South Asian Times is a channel to link the aspirations of the South Asian community to the stories that affect it locally and globally. We endeavor to create holistic awareness, and offer reinforcement to strengthen moral unity and cultural understanding.

The South Asian Times is an advertising platform that is built on these values and our impressive reach. This commitment helps us give our sponsors maximum impact and a promising return on investment.

We invite you to join us in spreading this legacy.

The South Asian Times

TheSouthAsianTimes.info MediaKit 2012

TheSouthAsianTimes.info

New Year Issue: Jan 7, 2012

Pravasi Bharatiya Divas: Jan 15, 2012

Republic Day of India (Jan 26th): Jan 28, 2012

Holi, Festivals of Colors: March 10, 2012:

Independence Day of United States: June 30, 2012 NEW

Raksha Bandhan: August 4, 2012

Independence Day of India: August 18, 2012

AIA-NY Festival of Lights at Seaport, Manhattan: October 6, 2012 Deepawali, Festival of Lights: October 23, 2012

The South Asian Times is a trendsetter in special supplements and is reputed for its comprehensive and exclusive coverage. In 2011, we partnered with many prestigious organizations and produced several special supplements.

Year Ender 2011

Pravasi Bharatiya Divas

Republican Day of India India Conference at Harvard Business School

India Business ConferenceColumbia Business School

Holi, Festivals of Colors

AAPI, American Association of

Physicians of Indian Origin

FeTNA, Fedration of Tamil Sanghams of North America

RANA, Rajasthan Association of North America

FIA NY-NJ-CT, Federation of Indian Associations

India Day, Independence Day of India

NFIA, National Federation of Indian Association

IALI, Indian Association of Long Island

AIA, NY, Association of Indians in America

Deepawali, Festivals of Light Sikh Heritage & Film Festivals

special editions and supplements in 2012supplements 2012

***

**

****

MediaKit 2012


We reserve the rights to the display of content & advertisement in our print and online publications.

Although we are not responsible for products & services advertised, we do reserve the right to refuse the display of materials found against the basic norms of our Advertisement Display Policy.

The South Asian Times does not solicit, promote, or display: Nudity, Porn, Tobacco, Liquor, Gambling, Night Clubs, Psychic Readers, Illegal services and many other products & services not consistent with our policy.

We are committed to maintaining Excellence in Journalism and value based Content, Display & Advertising.

In our efforts to provide maximum exposure, shelf life, reach & return on investment to our advertisers, our aim is to sustain a value-based and high quality weekly newspaper targeting South Asian households and communities.

The South Asian Times maintains its position as a leading newspaper by only printing a maximum of 35% advertisements per issue in a clean and easy-to-read layout.

advertisement display policyad display policy

MediaKit 2012


The South Asian Times is distributed through:

Print and online subscribers Direct Vendors

National and Local Events (FIA, AIA, SASA, AAHOA, AAPI, Chamber of Commerce, TiE, India Day Parades, Concerts, Theater, Expos & Trade Shows)

Over 400 Public libraries

Prominent Indian (cultural, political, commercial and social) hubs

“Excellence in Print Media” - National Federation of Indian Association, NFIA

“Excellence in South Asian Community Journalism” - Nassau County Citation

Honored for empowering South Asian-American Community - American Community Empowerment (ACE)

New York, New Jersey & Connecticut (70%) Philadelphia, Virginia & Washington DC (30%)

distribution distribution

*****

circulationcirculation

**

MediaKit 2012

awardsawards

*

**


Our readership comprises of the aff luent and educated US based South Asian communi-ty, including small businesses. This demographic is a viable target audience for advertis-ers aiming to expand their brand awareness in this community.

Some facts about the South Asian demographic in the US:

Indians constitute the second largest Asian American group in the US after Chinese

68.6% have a Bachelor’s degree or higher, having the highest educational qualifications of all ethnic groups in the US - Professional occupations in Medicine, Law, Finance, Education, Engineering and Technology

56 % of Indians, 55% of Pakistanis, 61% of Sri Lankans and 44% of Bangladeshi Americans are home owners.

90% own one or more cars

Median Ages in the community: Indians: 32 Pakistanis: 29 Sri Lankans: 36 Bangladeshis: 31

demographicsdemographics

*

*

**

*

so

ur

ce

s: a

co

mm

un

ity o

f c

on

tr

as

ts: a

sia

n a

me

ric

an

s in

th

e u

nit

ed

sta

te

s, 2

011,

ne

w a

me

ric

a m

ed

ia.

MediaKit 2012

0%

50%

100%

150%

200%

Indians Pakistanis Sri Lankans Bangladeshis

Population Increase from 2000-2010


The South Asian Population, in comparison to other ethnic groups in the United States, has a higher prevalence of graduate degrees and achieved more success financially, making it the target audience for advertisers.

South Asian American population contribute towards the fastest growing groups among all other Asian Americans.

The South Asian community consists of Indians, Pakistanis, Bangladeshis and Sri Lankans.

South Asian Americans represent the wealthiest ethnic group in the US. Their consumer choices include frequent trips overseas (54%), dining out (54%), and purchase of high-price electronics (92%)

One in every nine Indians in the US is a millionaire, comprising 10% of US millionaires.

Estimated annual buying power of $20 Billion.

profile of south asian communitiesdemographics

MediaKit 2012

*

**

so

ur

ce

s: m

er

ill

lyn

ch

, glo

ba

l a

dv

er

tis

ing

st

ra

te

gie

s

36,533

24,663

32,480

16,784

Per Capita Income

Indians

Pakistanis

Sri Lankans

Bangladeshis

86,660

62,744

73,927

45,953

Median Household Income

Indians

Pakistanis

Sri Lankans

Bangladeshis


We offer category specific pages to give your ad greater impact: Supplements

Wrap Around

Page 1: Horizontal Banner & Box ad

Page 2: Full Page Color Display Back Cover Full Page Color Display Travel

Wedding

Sports

Immigration & Law

Food

Business

Health & Spirituality

Entertainment

Business Astrology

Humor

Tri-state community, US & India

Diaspora, Sub-Continent & International

Features & Op-Ed

advertising optionsadvertising options

MediaKit 2012

*************

*

**

***

MediaKit 2012TheSouthAsianTimes.info

Full Page Color, BaCk Cover

Full Page Color, InsIde Cover

Full Page Color

Full Page B & W

HalF Page Color

HalF Page B & W

Quarter Page B & W

one-eIgHtH Page B & W

BusIness Box B & W

Wr aP around (4 Full Color Pages)

Center sPread (2 Full Color Pages)

Front Page HorIzontal Banner Color

HorIzontal Banner, InsIde Color

HorIzontal Banner InsIde B&W

ClassIFIeds

legal

MaxIMuM 25 Words

Boxed ad

$2,750 $2,400

$2,000

$1,400

$1,100

$800

$400

$200

$90

$10,000

$6,000

$400

$300

$250

$60

$45

$90frequency discounts available on all ads

print advertising ratesprint advertising rates

please contact us for customized display and sponsorship rates


Full Page: 10 W x 14 L Half Page: 10 W x 7 L Quarter Page: 7 W x 5 L

Horizontal Banner 10 W x 2 L

Creative Delivery

All files must be in 300dpi and delivered in print-ready PDF format via email to [email protected] if under 5MB, otherwise contact for FTP instructions. Ad must meet industry standards (fonts embedded, color ads should be in CMYK, B&W in greyscale, etc.). Publisher reserves all rights to accept/reject creatives.

Deadlines

Space reservation must be received by Wednesday for the following week’s insertion. Artwork and payment must be received by 5PM (EST) Wednesday.

Billing

Advertisers will be billed for space reserved. For extra designing services, additional charges may apply.

Artwork Design

We also create your artwork. For further information please contact us at [email protected]

all sizes without bleed

One-Eighth Page: 3.5 W x 5 L Business Box: 3.25 W x 3 L Center Spread: 14 W x 21 L

mechanical specifications

print advertisement requirements

mechanical specifications

print ad requirements

***

***

MediaKit 2012

*


Through our online presence via our popular website and social media platforms, we offer your advertisments a greater reach and impression.

online advertisingonline advertising

online advertising ratesonline advertising rates

*

**

Web Inventory

Placements in : Homepage, Category Homepage, Category Stories and Epaper

Submisssion Guidelines

All web advertisement files must be in either GIF, JPEG, JPG, PNG or FLASH (.swf) format

File Size cannot exceed 50K for each ad

Advertisers will be billed for space reserved. For extra designing services, additional charges may apply.

MediaKit 2012

Size

234 x 60

160 x 600

300 x 250

728 x 90

300 x 600

Name of Banner

Half Banner

Skyscraper

Square Box

Leader Board

Half Page

Rate/Month

$200

$600

$650

$700

$800


Media & EntertainmentSahara TVZee TVDirecTVB4U DJs Education & CultureXavier Medical UniversitySpartan Medical UniversityPandit Jasraj Music SchoolKinnar School of MusicVedic Heritage TelecomT Mobile LimitedRebtelPortables Unlimited InsuranceNew York LifeState Farm Money TransferMoney Gram

HospitalityIslandia MarrriottMelville MarriottGarden City HotelDiya LoungeSingas Famous PizzaAda Inf light Catering

FinanceHabib American BankNavika Capital GroupIndus American Bank

RealtyHiranandaniSherman Oaks Realty

Jewelry/FashionEsha Jewels Inc.Diamonds R Must

Travel & TourismAir IndiaKingfisher AirlinesIndia TourismIncredible IndiaTurkish Airlines

IT/TechnologyInfosys InternationalNettlinx

InternetBharatMatrimony.comCoolJodi.comIntersections Matchmaking

MedicalDoshi DiagnosticNY-Queens HospitalLIJ North shore Hospi-talsSt. John’s HospitalIPS Hospital

ServicesMalloy Funeral Homes

assoCIatIons & BodIesaara, FIa, aaPI, aIa

we have worked withwe have worked with

MediaKit 2012


Here are some reasons why The South Asian Times is a cut above the rest…

Every week we print and distribute our publication before any other South Asian newspaper We are the first to bring the latest news to our readers We represent your message most effectively because of our reach and understanding of the South Asian community

We offer innovative solutions to maximize your return on the advertising dollar

why the south asian times?why the south asian times?

*

**

MediaKit 2012

*


contact uscontact us

For s y t H e Me dI a grou P, llCtH e sou t H a s I a n tI M e s

76 n Broa dWay, su I t e 4008HIC k s v I l l e , n y - 11801

usa

PHon e: 516.390.7847

a dv e rt I s e@tH e sou t H a s I a ntI M e s.I n F o

vI s I t ou r W e B s I t e: W W W.t H e s ou t H a s I a n t I M e s.I n F o

F ol l oW us on:

MediaKit 2012


76 N Broadway, Suite 4008, Hicksville, NY 11801 | Ph: [email protected] | TheSouthAsianTimes.info

Forsythe Media Group, LLC

MediaKit 2012

The South Asian TimesIndo-US Media

IANS InternationalLatino USA Times

TSAT 2012 Media Kit

Documents

Transcript of TSAT 2012 Media Kit