TRYKARORe Imagining Risk Free

Buying

Bengaluru, Karnataka

www.trykaro.com

OVERVIEW

• TryKaro is a converged platform which helps in companies in reaching out to new users, understanding their buying patterns and users in making better informed and risk free buying decisions based on lifestyle.

• TryKaro is registered under the name of Bit Ignitor Technologies Pvt Ltd on 15th Dec 2015.

TEAM

Brij Mohan Purohit, FounderEx-Samsung Employee, Worked in cloud security start-up. Filed 4 patents in cloud security and mobile optimization.

Nishant Rawat, Co-FounderEx-Samsung Employee, More than 2 years of experience in Software Development.

Gaurav , Co-FounderEx-Manhattan Employee.Full Stack Developer with more than 2 years of experience.

TEAM

Anshul Karasi, M.Tech from IIIT-Bangalore. Worked with Cisco India. Machine learning and AI expert.

Pankaj Agarwal, CFO and Operation Head.

K.Venkatesh, Sales & Marketing Strategy

PROBLEM

USERS COMPANY

THERE IS ALWAYS A RISK

INVOLVED IN BUYING OF

PRODUCTS ANDSERVICES.

COMPANIES DON’T WHY USER

NOT BUY THEM AND WHAT

USERS EXPECT.

VALUE PROPOSITION

USER COMPANY

Risk less buying experience.

Save money

Time saving

Better product knowledge.

Better user insights.

Reach out to more customers.

Better user conversion.

MARKET OPPORTUNITY4.68 $

Billions

Electronics = 2.5 $ Billions

Beauty Care =980$ Millions

Fashion=1.2 $ Billions

300 Millions Internet

Users&

50 Million Online

Shoppers

60 % Unsatisfied

Online Shoppers

TOTAL MARKET TOTAL USER BASE ADDRESSABLE AUDIENCE

As per business standard Indian online shopping industry to touch $45 billion by 2020

Source: Trak.in

PRODUCT

Discover New

Products

AI Based One to

One Shoppin

g Assistan

t

Augmented Reality and

3D Modelling

Based Product

Experience

Order Products Trial In Your Home

Get User Feedback

& Syndicate Data In

Back-End

Referral To Best Place To Buy And

Track Patterns.

TRYKARO

(Converged

Platform)

DIFFERENTIATOR

Personalized User

Experience

Personalized data

syndication for

different products.

Better Consumer Understan

ding

First of it’s own in

the vertical.

Advanced technology

based solution as we move

on

USER PROFILE

AGED BETWEEN

16-62 YEARS

LIVES IN TIER 1 &

TIER 2 CITY

MEDIUM TO HIGHLY EDUCATED

NOT SURE WHILE

BUYING ONLINE

DON’T WANT TO WASTE TIME IN SHOPS

COMPETITION & POSITIONING

COMPETITOR DATA SYNDICATION

SHOPPING PERSONALIZED USER

EXPERIENCE

TRY AND BUY

PRODUCTPRE-TRIAL

TryKaro Yes No (Recommend Best Place To

Buy)

Yes Yes Yes

Offline Retail Store

No Yes No Yes No

Yepme No Yes No Yes No

Lumoid No Yes No Yes No

BIrchbox Yes Yes No Yes No

Fabbag No Yes No Yes No

ENTRY STRATEGY

Collaboration with startups Target Innovator Segment First

Join with local dealers Make Users Our Fans And Ambassadors

DISTRIBUTION

CONSUMERS

COMPANY CONSUMERS

CONSUMERSCOMPANY

COMPANY

TRYKARO

TRYKARODEALERS

GO TO MARKET STRATEGY1.

INTRODUCTION

2. EARLY GROWTH

3. GROWTH

4. MATURITY

AUDIENCE: Innovator MARKET: LowFOCUS: Awareness & Customer Understanding PRICE: Medium SALES: Low

AUDIENCE: Early Adopter MARKET: Expanding FOCUS: Growth, Pivot(If Required) & Technology roll out start. PRICE: Medium SALES: Expanding

AUDIENCE: Early Majority MARKET: Expanding FOCUS: Customer service, retention, scaling & Technology rolling. PRICE: Medium SALES: High

AUDIENCE: Majority MARKET: High FOCUS: Customer service and Market Share PRICE: Medium SALES: High

FUND REQUIREMENTS

Requirement: 100,000 $ for the period 6 months.

31% for Team Building21% for Customer Engagement

19% for Infrastructure Building29% for Customer Acquisition