TrustInnovationPartnership

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AWINYSE

1860Year Founded

$2.7 billion2011 Revenues

8,500 Employees

Lancaster, PA USAHeadquarters

Ceilings Portfolio: s Custom ceiling / suspension systems s Acoustical ceiling systems s Metal ceilings s Wood ceilings s Mineral fiber / fiberglass ceilings

Flooring Portfolio: s Hardwood s BioBased Tile®

s Laminate s Genuine linoleum s Vinyl sheet s Vinyl tile

FRONT COVER:Europa Café, New York, NY, USAInfusions Accent Canopies - 2’ x 6’ Graphix Stripes in Sedona Saffron

THIS PAGE:Dubai International Airport Lobby, Dubai, United Arab EmiratesCustom Metal Walls Unperforated in Custom RAL 9010MetalWorks RH200

GlanceAt a

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Armstrong is a leader in the design and manufacture of floors and ceilings; our innovative residential and commercial product designs, solutions and services enable our customers to deliver the exceptional interior spaces they envision for themselves and their clients. At home, at work, in hospitals, classrooms, stores and restaurants, Armstrong offers innovative interior solutions that help to enhance comfort, save time, improve building efficiency and overall performance, and create beautiful spaces, from Dubai to Shanghai, New York to Sao Paolo.

What began more than 150 years ago, as a tiny two-man cork-cutting shop in Pittsburgh, Pennsylvania, has grown to become Armstrong World Industries, Inc., a global, multi-billion dollar corporation with thousands of employees around the world.

We owe our success to our strong foundation built on trust, innovation and partnership.

From the beginning, we do business differently by branding our products and standing behind them with a verbal and written guarantee.

1800s 1850s

The Mason jar threatens the cork business, but Tom Armstrong invests $1,000 in the “Improved Cork Cutting Machine” for another burgeoning cork market – beer bottling.

Armstrong finds myriad uses for cork – insulation, covering for water pipes and fittings; cork cots; cork shoe insoles, bulletin boards, bath mats, table mats.

Corporate Headquarters

Lancaster, PA

Flooring

Beech Creek, PABeverly, WVJackson, MSJackson, TNKankakee, ILLancaster, PAOneida, TNSomerset, KYSouth Gate, CAStillwater, OKTitusville, PAVicksburg, MSWarren, ARWest Plains, MO

Ceilings

Hilliard, OHMacon, GAMarietta, PAPensacola, FLSt. Helens, OR

Mineral Wool

Millwood, WV

WAVE Joint Venture

Aberdeen, MDBenton Harbor, MI Las Vegas, NV

Flooring

AustraliaBraesideThomastown

ChinaKunshan CityShanghai

GermanyBietigheim-BissingenDelmenhorst

Ceilings

AustriaRankweil

CanadaMontreal

ChinaShanghai

FrancePontarlier

GermanyMünster

United KingdomStaffordTeam Valley

Pearl Joint Venture

ChinaNanhai

WAVE Joint Venture

China Shanghai

FranceProuvy, Valenciennes

IndiaPune

SpainMadrid

United KingdomTeam Valley

United States International

Global sales and marketing supported by 8,500 employees and 33 manufacturing facilities with three under construction.

WorldArmstrong

around the

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AustriaRankweil

AustraliaMelbourneSilverwater Slacks CreekSydney

BrazilSao Paolo

ChinaShanghai

FranceParis

Hong KongWan Chai

IndiaMumbai

JapanTokyo

NetherlandsBreda

PolandWarsaw

RussiaMoscow

SerbiaBelgrade

Singapore

SwitzerlandSt. Gallen

TaiwanTaipei City

United Arab EmiratesDubai

United KingdomUxbridge

United StatesPlano, TX

Regional Business Offices

Phoenix Children’s Hospital, Phoenix, AZ, USAArmstrong Mesa Ceiling Panel Marmorette® with NATURCoteTM Blast Off LP519 Marmorette® with NATURCoteTM Goldenrod LP072

1930s1900s

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Armstrong has flourished, in times of prosperity but also crisis, because we’ve always been the company that could be trusted to deliver quality products when we said we would. At a time when most companies operated under the premise “Let the Buyer Beware,” Armstrong built a business on trust, integrity and the principle “Let the Buyer Have Faith.” It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we’re here to serve – our customers, our shareholders, our communities and our employees.

Armstrong begins to turn cork scrap into a brand new product – linoleum flooring, the original green floor.

Armstrong president Henning Prentis’ management philosophy: all business management is teaching; and teaching employees how to work together is management.

Hazel Dell Brown becomes the first manager of the Armstrong Bureau of Interior Design. She believes women aren’t really interested in linoleum, but they are interested in attractive rooms.

There’s a true story about our founder Tom Armstrong and a special soft drink that had been supplied by an Armstrong customer for a street festival in Pittsburgh. The soft drinks went bad, and Tom’s customer blamed the Armstrong corks.

Tom replaced all of the soft drink – even though the drinks going sour likely had little to do with the corks. That decision cost a pretty penny for a new business in the late 1800s, but he did it to preserve his reputation, stand behind his product and make his name synonymous with trust. The news spread all over Pittsburgh and people learned if the supplier was Armstrong, the buyer could have faith in the product.

Trust

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Trust is our foundation, but innovation is our passion and has been from the start. Armstrong innovation applies to how we approach all aspects of our business—product research, development and manufacturing; distribution and marketing; and hiring and retaining employees. We strive to understand what our customers and other stakeholders will want and how best to bring it to them. This commitment to improvement and innovation, our inherent ability to build on our strengths and adapt to an ever-evolving world, is what makes us leaders in our industry.

named Armstrong Duality Premium high definition vinyl flooring one of the 30 Most Innovative Products of 2012. Our 3D technology creates the look of wood, stone and other natural materials with the durability and performance of vinyl.

The Chicago Athenaeum and The European Centre for Architecture Art Design and Urban Studies presented Armstrong with the 2011 Good Design Award—the Oscars of industrial design—for our Marmorette® linoleum with Continuum™, our color and design system.

names Armstrong AirGuardTM a Top Product in 2011. AirGuard’s breakthrough coating technology improves indoor air quality by actively removing formaldehyde and other aldehydes from indoor air.

1960s1930s

Armstrong, along with Kraft and General Electric, is among the first to embrace television as an advertising medium. We sponsor Brigadoon, Kiss Me Kate, Gidget and the Danny Kaye Show.

Acoustical Fire Guard, an incombustible ceiling system that keeps the metal grids from buckling under intense heat, makes Armstrong an innovation leader.

We unveil a first-of-its-kind Research & Development Center where we experiment with plastics and launch our first vinyl floors and acoustical ceiling systems.

Armstrong opens its first product center in Rockefeller Center, where architects and interior designers get technical and decorating help on the spot.

Innovation

In the majority of schools, students only hear 3 out of every 4 words. When schools choose Armstrong acoustical ceilings, kids can hear every word—when they’re not busy passing notes—which helps them learn better. And that’s not all…in hospitals patients heal faster with less noise and, in the workplace, employees can be more productive.

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Residential Exotic Engineered Hardwood FlooringRustic Accents Collection, Acacia Natural: EHS5300

Trinity Biomedical Sciences Institute, Dublin, IrelandBioGuard Acoustic

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Armstrong introduces Rhinofloor in Europe with the slogan, “So tough, it’s beautiful,” because of its ability to withstand punishing wear and tear.

Armstrong becomes a founding member of the U.S. Green Building Council; and enters a joint venture with Worthington Industries to establish worldwide leadership in suspended ceiling systems.

We’re successful because of the customers that buy and install our products; the employees that bring their passion and their commitment to work every day; the shareholders that invest in our company; and the communities where we live and work.

In turn we:

Deliver what our customers need precisely when and how they need it s We’re Best in Class in service and quality in all of the markets

we serve

Create a company culture where boldness prospers, ideas flourish and integrity reigns s On a foundation of candor, commitment, inclusion and integrity—

our company values—we’re strengthening our brand and company culture to attract the best and the brightest in our industry

Provide jobs and contribute to vibrant local economies s We employ thousands of people around the world through our

manufacturing facilities, sales operations and business offices

Drive value for our shareholders s We’re committed to disciplined spending, prudent balance

sheet management and organic investment in growth

Armstrong invents the revolutionary Solarian no-wax floor and Soundsoak acoustical wall panels.

Armstrong institutes an ethics program long before it’s required by law.

1990s1960s

Partnership

Armstrong looks for innovative ways to partner with community organizations. Dale, a service dog in training for non-profit Canine Partners for Life, kindly provided his time to appear in our new residential laminate flooring catalog. A win-win for Canine Partners and Armstrong.

Employees celebrating our 150th anniversary in 2010.

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Our company and our brand are 150 years old. We believe one of the reasons we have stood the test of time is our devotion to our operating principles and our commitment to acting responsibly and with integrity everywhere we work. That commitment includes fundamental ethics about how we treat our people, our partners and our planet.

Product Stewardship and Quality

We maintain rigorous quality standards – from product design and manufacture to performance attributes and installation improvements – that often exceed regulatory requirements.

Safety

Our steady pursuit of an injury-free workplace has earned us a world-class safety rating in our manufacturing sector.

Ethics

Our ethics program was in place long before it was required by law. We take responsibility for our actions and demonstrate character in how we behave, make decisions and communicate which includes abiding by the law and company policies everywhere we operate.

Environmental Stewardship

We have a storied history when it comes to conservation and wise use of resources. In 1909, when we started manufacturing linoleum flooring from cork stopper shavings, we set our course of reuse, reclaim and recycle. We were the first to establish a ceiling recycling program that has diverted more than 62,000 tons of construction waste from landfills, and we’ve started a vinyl flooring recycling program. Our environmentally sustainable products include: BioBased Tile® made from rapidly renewable, U.S.-grown plants; AirGuard, a ceiling tile that removes aldehydes like formaldehyde from interior air space for better indoor air quality; and CoolZone, an innovative ceiling solution that absorbs heat during the day and releases it at night, for steady indoor temperatures.

Community

We give back to the places that help us succeed – with financial contributions, product donations and volunteerism. The Armstrong Foundation, established in 1985, has contributed more than $30 million to global disaster relief, educational institutions, scholarship programs and other worthy charities.

2000s

ReputationOur

We’re the first flooring manufacturer to win Popular Mechanics’ award for our Armalock™ installation system that made laminate installation faster and easier.

Armstrong introduces Striations BioBased Tile, a new category of resilient flooring that delivers style in a non-PVC tile with 85% limestone and 10% pre-consumer recycled content.

Armstrong launches AirGuard ceilings, which actively remove formaldehyde from indoor air, and CoolZone, an innovative ceiling solution that can eliminate the need for air conditioning.

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s To respect the dignity and inherent rights of the individual

in all dealings with people.

s To maintain high moral and ethical standards and to

reflect honesty, integrity, reliability and forthrightness in

all relationships.

s To reflect the tenets of good taste and common courtesy

in all attitudes, words and deeds.

s To serve fairly and in proper balance the interests of

all groups associated with the business — customers,

stockholders, employees, suppliers, community

neighbors, government and the general public.

Pavilion of Footprint Exhibition, Shanghai, ChinaGenuine Linoleum

PrinciplesOperating

Armstrong World Industries2500 Columbia Avenue

Lancaster, PA 17603

717-397-0611www.armstrong.com

Armstrong India Office, Mumbai, IndiaGraphic Linear Ceiling Panels with Silhouette Suspension SystemGraphic Linear and WoodWorks Laminated Ceiling Cloud with Suprafine Suspension System and Axiom TrimArmstrong Wood Laminate, Ambience Chestnut: MF6117