Trust in news sources and opinions on the CBC

Trust in news sources and opinions on the CBCFCB Survey Summary

submitted by Nanos to Friends of Canadian Broadcasting, May 2017(Submission 2017-1026)

>Canadians have a higher intensity of trust for newspapers, radio and broadcast TV as their source of news. And have higher intensity of trust and confidence in the CRTC and the CBC to protect Canadian culture on television. A majority of Canadians agree or somewhat agree that in light of the corporate ownership of private media in Canada, a strong and vibrant CBC is more important than ever, and if given the opportunity, they would advise their federal MP to either increase or maintain the CBC’s funding. Canadians generally feel that local TV is valuable, and feel their federal MP should work to protect it.

To follow are the highlights of the national survey conducted for Friends of Canadian Broadcasting by Nanos Research.

Trust in and quality of news

Canadians have the highest intensity of trust for newspapers, radio and broadcast TV as news sources, while giving a low intensity of trust to sources including Facebook, Twitter and other online news sources. The majority of Canadians care or somewhat care about the decline of journalists and Canada, and want the government to take action on this issue.

• A large majority of Canadians trust or somewhat trust newspapers as a news source – Over eight in ten Canadians trust (35%) or somewhat trust (48%) newspapers as a news source, while nine per cent somewhat mistrust them, and five per cent mistrust them. Two per cent are unsure.

• A large majority of Canadians trust or somewhat trust radio as a news source – More than eight in ten Canadians trust (33%) or somewhat trust (51%) radio as a news source, while nine per cent somewhat mistrust it and three per cent mistrust it. Three per cent are unsure.

• Almost eight in ten Canadians trust or somewhat trust broadcast TV as a news source – A little under eight in ten Canadians trust (32%) or somewhat trust (48%) broadcast TV as a news source. Twelve per cent somewhat mistrust it, while eight per cent mistrust it. Two per cent are unsure.

• Six in ten Canadians mistrust or somewhat mistrust online news as a news source – Just over six in ten Canadians mistrust (31%) or somewhat mistrust (30%) online news (not affiliated with a newspaper or broadcast organization) as a news source. Twenty-nine per cent somewhat trust it, while five per cent trust it. Five per cent are unsure.

2

The majority of Canadians care or somewhat care about the decline in the ranks of journalists in Canada, and want the government to take action on the issue

• Two in three Canadians mistrust or somewhat mistrust Twitter as a news source – Two thirds of Canadians mistrust (42%) or somewhat mistrust (24%) Twitter as a news source, followed by 15 per cent who somewhat trust it and four per cent who trust it. Fifteen per cent are unsure.

• Over three in four Canadians mistrust or somewhat mistrust Facebook as a news source – Just over three in four Canadians mistrust (46%) or somewhat mistrust (31%) Facebook as a news source, while 13 per cent somewhat trust it, and four per cent trust it. Seven per cent are unsure.

• Six in ten Canadians say the government should take steps to address the decline in journalism jobs –Just under six in ten Canadians (58%) say that quality journalism is important for the future of our democracy and the federal government should take steps to address the decline of journalism jobs. Thirty-four per cent of Canadians say the loss of jobs is just an inevitable result of technological change and nothing can be done about it. Eight per cent are unsure. Conservative Party voters were the most likely to say this is inevitable and nothing can be done (54%), while NDP voters were the least likely to say this (18%).

• Over four in ten Canadians say the quality of local news in their community is worse than it was 10 years ago – Asked if they think the quality of local news in their community is better, the same or worse compared to 10 years ago, 44 per cent of Canadians say it is worse. Thirty-five per cent say the quality is the same, while 14 per cent say it is better. Eight per cent are unsure.

• The majority of Canadians care or somewhat care that there are fewer journalists in Canada – Just over eight in ten Canadians care (46%) or somewhat care (35%) that there are fewer journalists in Canada to help create quality news. Ten per cent say they somewhat do not care, while eight per cent do not care, and one per cent are unsure.

• Just over half of Canadians want the Government of Canada to be active in supporting local news –Fifty-four per cent of Canadians say that if given the choice they would prefer the Government of Canada be active in supporting local news, while 32 per cent prefer allowing the free market to decide the future. Thirteen per cent are unsure. NDP and Liberal Party voters were most likely to prefer the Government be active in supporting local news (71% and 62% respectively).

3

Canadian identity and culture

Canadians were asked to score several groups from 1 to 7, where 1 is very low trust and confidence to protect Canadian identity and culture on television, and 7 is very high trust and confidence. Generally Canadians have the highest intensity of trust and confidence in the CBC/Radio-Canada and the CRTC to protect Canadian culture on television, and the lowest intensity of trust and confidence in Netflix.

• A majority of Canadians have high trust and confidence in the CBC to protect Canadian culture and identity on television – Seventy-two per cent of Canadians have high trust and confidence (score of 5-7) in the CBC/Radio-Canada to protect Canadian culture and identity on television. Seventeen per cent have low trust/confidence (score of 1-3) in the CBC, while nine per cent have average trust/confidence (score of 4), and two per cent are unsure. Canadians gave the CBC a mean score of 5.3 out of 7.

• More than six in ten Canadians have high trust and confidence in the CRTC to protect Canadian culture and identity on television – Sixty-one per cent of Canadians have high trust and confidence (score of 5-7) in the CRTC to protect Canadian culture and identity on television. Eighteen per cent have low trust/confidence (score of 1-3) in the CRTC, while 15 per cent have average trust/confidence (score of 4), and six per cent are unsure. Canadians gave the CRTC a mean score of 5.0 out of 7.

• More than half of Canadians have high trust and confidence in the Canadian government to protect Canadian culture and identity on television – Fifty-two per cent of Canadians have high trust and confidence (score of 5-7, an increase from 37% in 2015) in the Canadian government to protect Canadian culture and identity on television. Twenty-eight per cent have low trust/confidence (score of 1-3) in the Canadian government, while 18 per cent have average trust/confidence (score of 4), and three per cent are unsure. Canadians gave the Canadian government a mean score of 4.4 out of 7.

• Four in ten Canadians have low trust and confidence in private broadcasters to protect Canadian culture and identity on television – Forty-two per cent of Canadians have low trust and confidence (score of 1-3) in private broadcasters to protect Canadian culture and identity on television. Thirty-two per cent have high trust/confidence (score of 5-7) in private broadcasters, while 20 per cent have average trust/confidence (score of 4), and six per cent are unsure. Canadians gave private broadcasters a mean score of 3.7 out of 7.

• More than half of Canadians have low trust and confidence in cable companies to protect Canadian culture and identity on television – Fifty-five per cent of Canadians have low trust and confidence (score of 1-3) in cable companies to protect Canadian culture and identity on television. Twenty-six per cent have high trust and confidence (score of 5-7) in cable companies, while 15 per cent have average trust/confidence (score of 4), and four per cent are unsure. Canadians gave cable companies a mean score of 3.2 out of 7.

4

• Over half of Canadians have low trust and confidence in other internet broadcasters to protect Canadian culture and identity on television – Fifty-four per cent of Canadians have low trust and confidence (score of 1-3) in other internet broadcasters to protect Canadian culture and identity on television. Twenty-two per cent have average trust/confidence (score of 4) in internet broadcasters, while 14 per cent have high trust/confidence (score of 5-7), and 11 per cent are unsure. Canadians gave other internet broadcasters a mean score of 3.0 out of 7.

• Six in ten Canadians have low trust and confidence in Netflix to protect Canadian culture and identity on television – Sixty-one per cent of Canadians have low trust and confidence (score of 1-3) in Netflix to protect Canadian culture and identity on television. Thirteen per cent have average trust/confidence (score of 4) in Netflix, while 12 per cent have high trust/confidence (score of 5-7), and 13 per cent are unsure. Canadians gave Netflix a mean score of 2.6 out of 7.

Opinions on the CBC

A majority of Canadians agree or somewhat agree that in light of the corporate ownership of private media in Canada, a strong and vibrant CBC is more important than ever, as well as that the CBC plays an important role in Canadian culture and identity. Approximately half of Canadians are in favour of the CBC continuing to sell advertising to help fund programs, and most Canadians say if given the opportunity, they would advise their federal MP to either increase or maintain the CBC’s funding.

• Nearly half of Canadians would prefer for the CBC to continue to sell advertising to help fund programming and content – Asked about potential future paths for funding the CBC, 49 per cent of Canadians say they would prefer to continue to have the CBC sell television and online advertising to help fund programming and content, while 36 per cent would prefer to increase funding from the Government of Canada to the CBC so it could go substantially ad free on TV, as it does on radio. Ten per cent prefer to freeze funding for the CBC and eliminate its ability to sell television and online advertising which would lead to reduced programming and content. Five per cent are unsure. Conservative Party voters were much more likely to prefer freezing funding for the CBC (25%) compared to voters from other parties.

• Just over half of Canadians say the CRTC should ensure a majority of programs offered by Canadian broadcasters are Canadian in origin – Fifty-two per cent of Canadians say the CRTC should ensure that a majority of those programs offered by Canadian broadcasters are Canadian in origin, while 36 per cent say it doesn’t matter whether a majority of programs offered by Canadian broadcasters are Canadian in origin. Thirteen per cent are unsure. Conservative Party voters were the most likely to say it doesn't matter whether programs offered are Canadian (59%).

5

• The majority of Canadians agree or somewhat agree that it is important to have a strong and vibrant CBC – Nearly nine in ten Canadians agree (67%) or somewhat agree (19%) that with virtually all private news media in Canada being owned by only a few large corporations, it is more important than ever to have a strong and vibrant CBC. Four per cent somewhat disagree, while eight per cent disagree. Two per cent are unsure. These results are consistent with the 2015 and 2014 waves. Conservative Party voters were significantly more likely to disagree with this (24%), while NDP voters were the most likely to agree (82%).

• The vast majority of Canadians agree or somewhat agree that CBC board appointees need to be picked in a non-partisan and transparent way – Over nine in ten Canadians agree (80%) or somewhat agree (15%) that we need to make sure that board appointees of the CBC are picked in a non-partisan, transparent, open way by people who have the interests of the CBC and Radio Canada and the interests of the Canadian public top of mind, and not the narrow partisan interests of one political party or another, whether or not that party happens to be in government. Two per cent somewhat disagree with this, while one per cent disagree. Three per cent are unsure.

• Almost nine in ten Canadians agree or somewhat agree that the CBC plays an important role in strengthening Canadian culture and identity – Just under nine in ten Canadians agree (68%) or somewhat agree (20%) that the CBC plays an important role in strengthening Canadian culture and identity, while two per cent somewhat disagree and eight per cent disagree. Two per cent are unsure. These results are consistent with the 2015 and 2014 waves. Once again, Conservative Party voters were much less likely to agree with this (42%) and more likely to disagree (23%) than voters for the other political parties and undecided voters.

• The majority of Canadians say they would ask their MP to maintain or increase the CBC’s funding –Forty-three per cent of Canadians say that if given the opportunity to provide advice to their federal MP on an upcoming vote in the House of Commons regarding CBC funding, they would advise the MP vote to increase funding. Thirty-nine per cent say they would advise voting to maintain funding, while 14 per cent say decrease funding. Five per cent are unsure. Green Party voters were the most likely to advise on increasing funding (58%), while Conservative Party voters were most likely to advise on decreasing funding (41%). These results are fairly consistent with the previous wave in 2015.

6

Value of local news

The vast majority of Canadians feel that local TV is valuable and believe their federal Member of Parliament should work to keep local broadcasting strong.

• Almost nine in ten Canadians agree or somewhat agree that local TV news is valuable to them –Nearly nine in ten Canadians agree (74%) or somewhat agree (15%) that local TV news is valuable to them, while five per cent somewhat disagree and another five per cent disagree. Two per cent are unsure.

• The majority of Canadians agree or somewhat agree that their federal Member of Parliament should work to keep local broadcasting strong – A little under nine in ten Canadians agree (70%) or somewhat agree (17%) that their federal Member of Parliament should work to keep local broadcasting strong in their community. Four per cent somewhat disagree with this, while six per cent disagree. Three per cent are unsure.

Independence of the CBC

Generally Canadians say the CBC’s independence as a broadcaster has decreased or stayed the same, and just over half feel that the Prime Minister’s power to appoint the CBC President and Board gives too much influence to the government.

• Almost two in five Canadians say the CBC’s independence has decreased in the past four years –Thirty-six per cent of Canadians say the CBC’s independence as a broadcaster has decreased over the past four years (a slight decrease from 42% in 2015), while 32 per cent say it has stayed the same (36% in 2015), and 15 per cent say it has increased (11% in 2015). Seventeen per cent are unsure. Liberal Party voters were the least likely to say the CBC’s independence has decreased (26%), and most likely to say it has increased (21%).

7

• Over half of Canadians say the Prime Minister’s power to appoint the CBC president and Board of Directors gives the government too much influence – A little over half of Canadians (54%) say that the Prime Minister’s power to appoint the CBC President and Board of Directors gives the government too much influence, while 26 per cent say the CBC is independent and it doesn't matter who appoints the Board of Directors and President. Twenty per cent are unsure.

Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th to 16th, 2017 as part of an omnibus survey. Participants were randomly recruited by telephone using live agents and administered a survey online. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20.

The research was commissioned by Friends of Canadian Broadcasting.

8

1.0 Trust in and quality of news

Trust in new sources

10

4%

4%

5%

32%

35%

33%

13%

15%

29%

48%

48%

51%

31%

24%

30%

12%

9%

9%

46%

42%

31%

8%

5%

3%

7%

15%

5%

2%

2%

3%

0% 20% 40% 60% 80% 100%

Facebook

Twitter

Online news (not affiliated with a newspaper orbroadcast organization)

Broadcast TV

Newspapers

Radio

Trust Somewhat trust Somewhat mistrust Mistrust Unsure

Net Score

+71.7

+68.7

+60.1

-26.4

-46.4

-61.0

QUESTION – Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]

*Note: Charts may not add up to 100 due to rounding

Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.

Trust in Facebook as a news source

11

Trust4%

Somewhat trust13%

Somewhat mistrust

31%Mistrust

46%

Unsure7%

SubgroupsMistrust/

Somewhat mistrust

Male (n=503) 78.7%

Female (n=497) 75.6%

Liberal (n=367) 77.5%

Conservative (n=275) 72.8%

NDP (n=170) 82.7%

Bloc Quebecois (n=39) 73.7%

Green Party (n=58) 75.1%

Undecided (n=91) 81.2%

Net Score

-61.0



Facebook


Trust in Twitter as a news source

12

Trust4% Somewhat

trust15%

Somewhat mistrust

24%

Mistrust42%

Unsure15%

SubgroupsMistrust/

Somewhat mistrust

Male (n=503) 69.5%

Female (n=497) 61.6%

Liberal (n=367) 66.3%


NDP (n=170) 67.0%




Net Score

-46.4



Twitter


Trust in newspapers as a news source

13

Trust35%

Somewhat trust48%

Somewhat mistrust

9%

Mistrust5%

Unsure2%

SubgroupsTrust/

Somewhat trust

Male (n=503) 80.1%

Female (n=497) 86.6%

Liberal (n=367) 91.5%


NDP (n=170) 82.0%




Net Score

+68.7



Newspapers


Trust in broadcast TV as a news source

14

Trust32%

Somewhat trust48%

Somewhat mistrust

12%

Mistrust8%

Unsure2%

SubgroupsTrust/

Somewhat trust

Male (n=503) 75.5%

Female (n=497) 82.9%

Liberal (n=367) 86.4%


NDP (n=170) 83.4%




Net Score

+60.1



Broadcast TV


Trust in radio as a news source

15

Trust33%

Somewhat trust51%

Somewhat mistrust

9%

Mistrust3%

Unsure3%

SubgroupsTrust/

Somewhat trust

Male (n=503) 83.3%

Female (n=497) 85.3%

Liberal (n=367) 89.7%


NDP (n=170) 86.1%




Net Score

+71.7



Radio


Trust in online news as a news source

16

Trust5%

Somewhat trust29%

Somewhat mistrust

30%

Mistrust31%

Unsure5%

SubgroupsMistrust/

Somewhat mistrust

Male (n=503) 56.6%

Female (n=497) 64.1%

Liberal (n=367) 65.0%


NDP (n=170) 62.9%




Net Score

-26.4



Online news (not affiliated with a newspaper or broadcast organization)


Changing journalism environment

17

The loss of jobs is just the inevitable result of

technological change and nothing can be done

about it34%

Quality journalism is important for the future of

our democracy. The federal government should take steps

to address the decline of journalism jobs

58%

Unsure8%

SubgroupsQuality

journalism is important

Male (n=503) 51.5%

Female (n=497) 64.5%

Liberal (n=367) 64.8%


NDP (n=170) 76.2%





QUESTION – As you may know, one third of journalism jobs have disappeared in Canada since 2010, largely because companies are buying more advertising online rather than in newspapers or on TV and radio. Which statement is closest to your own view?


Quality of local news

18

Better14%

The same35%

Worse44%

Unsure8%

Subgroups Worse

Male (n=503) 43.6%

Female (n=497) 43.4%

Liberal (n=367) 43.2%


NDP (n=170) 47.8%




Net Score

-29.9


QUESTION – Do you think the quality of local news in your community is better, the same or worse compared to 10 years ago?


Opinions on the decrease of journalists in Canada

19

Care 46%

Somewhat care35%

Somewhat not care

10%

Not care8%

Unsure1%

SubgroupsCare/

Somewhat care

Male (n=503) 77.2%

Female (n=497) 85.7%

Liberal (n=367) 88.0%


NDP (n=170) 88.4%




Net Score

+63.9


QUESTION – Do you care, somewhat care, somewhat not care or not care that there are fewer journalists in Canada to help create quality news?


Role of the government in supporting local news

20

Be active in supporting local news

54%Allow the

free market to decide the future

32%

Unsure13%

SubgroupsBe active insupporting local news

Male (n=503) 49.1%

Female (n=497) 59.1%

Liberal (n=367) 62.1%


NDP (n=170) 71.4%





QUESTION – Given the choice, would you prefer that the Government of Canada be active in supporting local news or that it do nothing and allow the free market to decide the future of local news?


2.0 Canadian identity and culture

Trust and confidence: Overview

22

12%

14%

26%

32%

52%

61%

72%

13%

22%

15%

20%

18%

15%

9%

61%

54%

55%

42%

28%

18%

17%

13%

11%

4%

6%

3%

6%

2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Netflix

Other internet broadcasters

Cable Companies

Private Broadcasters

The Canadian Government

CRTC

CBC/Radio-Canada

High trust and confidence (5-7) Average trust and confidence (4)

Low trust and confidence (1-3) Unsure

QUESTION – Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE]


Mean

5.3

5.0

4.4

3.7

3.2

3.0

2.6


Protecting Canadian culture and identity – cable companies

23

QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence.[RANDOMIZE]

Cable companies


26%

29%

27%

26%

20%

16%

17%

15%

48%

50%

53%

55%

7%

3%

3%

4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2009

2014

2015

2017



Source: Pollara, online survey, April 20th to 24th, 2009, n=3,361, accurate ±1.69 percentage points plus or minus, 19 times out of 20.

Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.

Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.


Protecting Canadian culture and identity – cable companies

24

Subgroups Mean

Male (n=503) 3.1

Female (n=497) 3.3

Liberal (n=367) 3.4

Conservative (n=275) 3.3

NDP (n=170) 2.9

Bloc Quebecois (n=39) 4.0

Green Party (n=58) 2.7

Undecided (n=91) 2.8


QUESTION – Please tell me how much confidence or trust you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and confidence to 7 meaning very high trust and confidence. [RANDOMIZE]

Cable companies

High trust and

confidence (8-10)26%

Average trust and

confidence (4-7)15%

Low trust and

confidence (1-3)55%

Unsure4%


Protecting Canadian culture and identity – private broadcasters

25


Private Broadcasters


33%

36%

32%

21%

19%

20%

41%

40%

42%

6%

5%

6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2014

2015

2017






Protecting Canadian culture and identity – private broadcasters

26

Subgroups Mean

Male (n=503) 3.7

Female (n=497) 3.6

Liberal (n=367) 3.8


NDP (n=170) 3.1






Private broadcasters

High trust and


Average trust and

confidence (4-7)20%

Low trust and

confidence (1-3)42%

Unsure6%


Protecting Canadian culture and identity – Canadian government

27


The Canadian Government


46%

43%

37%

52%

18%

18%

18%

18%

30%

36%

43%

28%

6%

3%

3%

3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2009

2014

2015

2017







Protecting Canadian culture and identity – Canadian government

28

Subgroups Mean

Male (n=503) 4.2

Female (n=497) 4.5

Liberal (n=367) 5.1


NDP (n=170) 4.5






The Canadian government

High trust and


Average trust and

confidence (4-7)18%

Low trust and

confidence (1-3)28%

Unsure3%


Protecting Canadian culture and identity – the CRTC

29


The CRTC


59%

62%

60%

61%

15%

15%

16%

15%

18%

16%

18%

18%

8%

8%

6%

6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2009

2014

2015

2017







Protecting Canadian culture and identity – the CRTC

30

Subgroups Mean

Male (n=503) 4.8

Female (n=497) 5.1

Liberal (n=367) 5.4


NDP (n=170) 5.0






The CRTC

High trust and


Average trust and

confidence (4-7)15%

Low trust and

confidence (1-3)18%

Unsure6%


Protecting Canadian culture and identity – CBC

31


CBC/Radio-Canada


70%

72%

72%

72%

11%

10%

10%

9%

12%

14%

15%

17%

5%

3%

3%

2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2009

2014

2015

2017







Protecting Canadian culture and identity – the CBC

32

Subgroups Mean

Male (n=503) 5.0

Female (n=497) 5.6

Liberal (n=367) 6.0


NDP (n=170) 5.7






CBC/Radio Canada

High trust and


Average trust and

confidence (4-7)9%

Low trust and

confidence (1-3)17%

Unsure2%


Protecting Canadian culture and identity – Netflix

33

Subgroups Mean

Male (n=503) 2.6

Female (n=497) 2.6

Liberal (n=367) 2.5


NDP (n=170) 2.6






Netflix

High trust and


Average trust and

confidence (4-7)13%

Low trust and

confidence (1-3)61%

Unsure13%


Protecting Canadian culture and identity – other internet broadcasters

34

Subgroups Mean

Male (n=503) 2.9

Female (n=497) 3.0

Liberal (n=367) 2.9


NDP (n=170) 2.8






Other Internet broadcasters

High trust and


Average trust and

confidence (4-7)22%

Low trust and

confidence (1-3)54%

Unsure11%


3.0 Opinions on the CBC

36

CBC funding through advertisements

Increase funding from the

Government of Canada to the

CBC so it could go substantially ad free on TV, as it does on radio.

36%

Freeze funding for the CBC and eliminate its ability to sell

television and online advertising which would lead

to reduced programming and

content.10%

Continue to have the CBC sell

television and online advertising

to help fund programming and

content.49%

Unsure5% Subgroups

Continue to sell TV and online

advertising

Male (n=503) 48.5%

Female (n=497) 49.1%

Liberal (n=367) 55.7%


NDP (n=170) 32.6%





QUESTION – Which of the following potential future paths for the CBC would you prefer: [RANDOMIZE]


37

CRTC Canadian content regulations

The CRTC should ensure that a

majority of programs offered

by Canadian broadcasters are

Canadian in origin.52%

It doesn’t matter whether Canadian broadcasters offer

a majority of programs that are

Canadian in origin.36%

Unsure13%

SubgroupsEnsure majorityof programs are

Canadian

Male (n=503) 44.2%

Female (n=497) 58.4%

Liberal (n=367) 53.3%


NDP (n=170) 64.8%





QUESTION – As you may know, the CRTC regulates broadcasting in Canada. Which of the following statements is closer to your own view? [RANDOMIZE]


38

Opinions on the CBC

67%

68%

80%

19%

20%

15%

4%

2%

2%

8%

8%

1%

2%

2%

3%

0% 20% 40% 60% 80% 100%

Now that virtually all private news media in Canada areowned by only a few large corporations it is more important

than ever to have a strong and vibrant CBC

The CBC plays an important role in strengthening Canadianculture and identity

Agree Somewhat agree Somewhat disagree Disagree Unsure

Net Score

+91.2

+78.1

+73.7


QUESTION – Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE]


We have to make sure that the board appointees of the CBC are picked in a non-partisan, transparent, open way by people who have the interests of the CBC and Radio Canada and the interests of the Canadian public top of mind. Not the narrow

partisan interests of one political party or another, whether or not that party happens to be in government.

39

72%

70%

67%

15%

19%

19%

3%

3%

4%

10%

7%

8%

2%

1%

2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2014

2015

2017


Net Score

+73.7

+78.4

+74.0


Importance of the CBCSource: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.


Now that virtually all private news media in Canada are owned by only a few large corporations it is more important than ever to have a strong and vibrant CBC



Importance of the CBC

40

Agree67%

Somewhat agree19%

Somewhat disagree

4%

Disagree8%

Unsure2%

SubgroupsAgree/

Somewhatagree

Male (n=503) 80.9%

Female (n=497) 90.4%

Liberal (n=367) 95.2%


NDP (n=170) 94.5%




Net Score

+73.7




Now that virtually all private news media in Canada are owned by only a few large corporations it is more important than ever to have a strong and vibrant CBC

Ensuring non-partisan CBC board members

41

Agree80%

Somewhat agree15%

Somewhat disagree

2%

Disagree1% Unsure

3%

SubgroupsAgree/

Somewhatagree

Male (n=503) 93.6%

Female (n=497) 94.9%

Liberal (n=367) 97.1%


NDP (n=170) 94.1%




Net Score

+91.2



We have to make sure that the board appointees of the CBC are picked in a non-partisan, transparent, open way by people who have the interests of the CBC and Radio Canada and the interests of the Canadian public top of mind. Not the narrow partisan interests of one political party or another, whether or not that party happens to be in government.


The CBC’s role in Canadian culture and identity

42

53%

70%

70%

68%

30%

18%

21%

20%

6%

2%

2%

2%

9%

8%

6%

8%

2%

2%

1%

2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2013

2014

2015

2017


Net Score

+78.1

+81.0

+78.0

+68.0



The CBC plays an important role in strengthening Canadian culture and identity

Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, June 16th to 19th , 2013, n=1,000, accurate 3.1 percentage points plus or minus, 19 times out of 20.Source: Nanos Research, RDD dual frame random telephone survey, August 16th to 25th, 2014, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.

Source: Nanos Research, RDD dual frame hybrid telephone and online random survey, May 12th to 16th, 2017, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.Source: Nanos Research, RDD dual frame random telephone survey, August 28th and September 3rd, 2015, n=1000, accurate 3.1 percentage points plus or minus, 19 times out of 20.

The CBC’s role in Canadian culture and identity

43

Agree68%

Somewhat agree20%

Somewhat disagree

2%

Disagree8%

Unsure2%

SubgroupsAgree/

Somewhatagree

Male (n=503) 83.0%

Female (n=497) 93.0%

Liberal (n=367) 97.4%


NDP (n=170) 94.7%




Net Score

+78.1



The CBC plays an important role in strengthening Canadian culture and identity


Funding the CBC

44

45%

43%

41%

39%

12%

14%

2%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2015

2017

Increase funding Maintain funding Decrease funding Unsure

Net Score

+28.8

+33.4



QUESTION – Assume for a moment that your federal Member of Parliament asked for your advice on an upcoming vote in the House of Commons on what to do about CBC funding. Which of the following three options would you advise him/her to vote for?


Funding the CBC

45

Increase funding

43%

Maintain funding

39%

Decrease funding

14%

Unsure5%

Net Score

+28.8

QUESTION – Assume for a moment that your federal Member of Parliament asked for your advice on an upcoming vote in the House of Commons on what to do about CBC funding. Which of the following three options would you advise him/her to vote for?


SubgroupsIncrease funding

Decrease Funding

MaintainFunding

Male (n=503) 42.9% 19.9% 33.1%

Female (n=497) 42.7% 8.5% 43.9%

Liberal (n=367) 51.5% 2.3% 41.9%

Conservative (n=275) 20.4% 40.9% 33.8%

NDP (n=170) 53.0% 4.4% 38.4%

Bloc Quebecois (n=39) 21.8% 8.7% 63.5%

Green Party (n=58) 58.2% 4.0% 35.1%

Undecided (n=91) 56.2% 6.3% 33.0%


4.0 Value of local news

Value of local TV news

47

78%

74%

14%

15%

3%

5%

4%

5%

1%

2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2015

2017


Net Score

+79.4

+85.0



QUESTION – How much do you agree/disagree with each of the following statements[RANDOMIZE]

Local TV news is valuable to me


Value of local TV news

48

Agree74%

Somewhat agree15%

Somewhat disagree

5%

Disagree5%

Unsure2%

Net Score

+79.4


Local TV news is valuable to me


SubgroupsAgree/

Somewhat agree

Male (n=503) 87.8%

Female (n=497) 90.1%

Liberal (n=367) 89.8%


NDP (n=170) 91.9%





Responsibility of MP to keep local broadcasting strong

49

73%

70%

17%

17%

3%

4%

5%

6%

2%

3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2015

2017


Net Score

+77.8

+82.3




My federal member of parliament should work to keep local broadcasting strong in my community


Responsibility of MP to keep local broadcasting strong

50

Agree70%Somewhat

agree17%

Somewhat disagree

4%

Disagree6%

Unsure3%

Net Score

+77.8


My federal member of parliament should work to keep local broadcasting strong in my community


SubgroupsAgree/

Somewhat agree

Male (n=503) 84.7%

Female (n=497) 90.1%

Liberal (n=367) 92.5%


NDP (n=170) 91.5%





5.0 The independence of the CBC

CBC’s Independence over past four years

52

11%

15%

36%

32%

42%

36%

11%

17%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2015

2017

Increased Stayed the same Decreased Unsure



QUESTION – Would you say that the CBC’s independence as a broadcaster has increased, decreased, or stayed the same over the past four years?


CBC’s Independence over past four years

53

Increased15%

Stayed the same32%

Decreased36%

Unsure17%

QUESTION – Would you say that the CBC’s independence as a broadcaster has increased, decreased, or stayed the same over the past four years?


Subgroups Increased DecreasedStayed the

same

Male (n=503) 11.7% 38.4% 34.4%

Female (n=497) 17.8% 34.4% 30.2%

Liberal (n=367) 20.5% 26.3% 38.4%

Conservative (n=275) 13.0% 42.6% 26.7%

NDP (n=170) 11.5% 40.4% 32.5%

Bloc Quebecois (n=39) - 61.5% 25.8%

Green Party (n=58) 10.4% 37.0% 29.3%

Undecided (n=91) 13.2% 39.3% 28.3%


Appointing CBC Board of Directors

54

49%

54%

41%

26%

11%

20%

2015

2017

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Appointments by the Prime Minister give the government too much influenceIt doesn’t matter who appoints the board of directorsUnsure

QUESTION – Thinking specifically about the CBC, which of the following two statements is closer to your own opinion? The Prime Minister’s power to appoint the CBC President and Board of Directors gives the government too much influence over the nature and content of programs broadcast on the CBC or the CBC is independent and it doesn’t matter who appoints the Board of Directors and President.




55

Appointing CBC Board of Directors

It doesn’t matter who appoints the board of

directors26%

Appointments by the Prime Minister give the government

too much influence54%

Unsure20% Subgroups

Appoints byPM give too

much influence

Male (n=503) 58.9%

Female (n=497) 49.3%

Liberal (n=367) 41.7%


NDP (n=170) 54.5%





QUESTION – Thinking specifically about the CBC, which of the following two statements is closer to your own opinion? The Prime Minister’s power to appoint the CBC President and Board of Directors gives the government too much influence over the nature and content of programs broadcast on the CBC or the CBC is independent and it doesn’t matter who appoints the Board of Directors and President.


Methodology56

Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May 12th to 16th, 2017 as part of an omnibus survey. Participants were randomly recruited by telephone using live agents and administered a survey online. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada.

Individuals were randomly called using random digit dialling with a maximum of five call backs.

The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20.

The research was commissioned by Friends of Canadian Broadcasting.

Note: Charts may not add up to 100 due to rounding.

Methodology

57

Nanos Research:

A Nanos Research RDD dual frame (land- and cell-lines) random telephone survey of 1,000 Canadians between August 28th and September 3rd, 2015. The sample included both land- and cell-lines across Canada. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada. Individuals randomly called using random digit dialling with a maximum of five call backs. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. The research was commissioned by Friends of Canadian Broadcasting in collaboration with ACTRA and UNIFOR.

A Nanos Research RDD dual frame (land- and cell-lines) random telephone survey of 1,000 Canadians between August 16th and 25th, 2014. The sample included both land- and cell-lines across Canada. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada. Individuals randomly called using random digit dialling with a maximum of five call backs. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. The research was commissioned by Friends of Canadian Broadcasting in collaboration with ACTRA and UNIFOR. http://www.friends.ca/files/PDF/nanos-what-canadians-think-about-tv.pdf

A National Nanos RDD random survey of 1,000 Canadians conducted between June 16th and 19th, 2013. This field period included two evenings when the Stanley Cup Finals were on television. Participants were randomly recruited by telephone and administered a survey online. The results were statistically checked and weighted using the latest Census data. The margin of error for a random survey of 1,000 Canadians is ±3.1%, 19 times out of 20.https://www.friends.ca/files/PDF/2013-388-FCB-Report.pdf

Pollara:An online survey conducted among Pollara’s 100,000 member panel of Canadians 18 years of age and older. The representative sample consisted of 3,361 Canadians. Results are considered accurate to ±1.69% nineteen times out of twenty. No quotas were set, but upon completion of the survey, the data was weighted by age, gender and region to ensue that the results shown in this report are representative of the opinions of the Canadian general public. The survey was fielded from April 20th to April 24th, 2009. http://www.friends.ca/poll/8288

58

Other Research Cited

http://www.friends.ca/files/PDF/nanos-what-canadians-think-about-tv.pdf

https://www.friends.ca/files/PDF/2013-388-FCB-Report.pdf

http://www.friends.ca/poll/8288

Technical Note Element Description

Organization who commissioned the research

Friends of Canadian Broadcasting

Final Sample Size 1,000 Randomly selected individuals.

Margin of Error ±3.1 percentage points, 19 times out of 20.

Mode of SurveyRDD dual frame (land- and cell-lines) hybrid telephoneand online survey

Sampling Method BaseThe sample included both land- and cell-lines RDD (Random Digit Dialed) across Canada.

Demographics (Captured)Atlantic Canada, Quebec, Ontario, Prairies, British Columbia; Men and Women; 18 years and older.Six digit postal code was used to validate geography.

Fieldwork/ValidationLive interviews with live supervision to validate work as per the MRIA Code of Conduct

Number of Calls Maximum of five call backs.

Time of CallsIndividuals were called between 12-5:30 pm and 6:30-9:30pm local time for the respondent.

Field Dates May 12th to 16th, 2017.

Language of Survey The survey was conducted in both English and French.

Element Description

Weighting of Data

The results were weighted by age and gender using the latest Census information (2014) and the sample is geographically stratified to ensure a distribution across all regions of Canada. See tables for full weighting disclosure

Screening

Screening ensured potential respondents did not work in the market research industry, in the advertising industry, in the media or a political party prior to administering the survey to ensure the integrity of the data.

Excluded Demographics

Individuals younger than 18 years old; individuals without land or cell lines could not participate.

Stratification

By age and gender using the latest Census information (2014) and the sample is geographically stratified to be representative of Canada. Smaller areas such as Atlantic Canada were marginally oversampled to allow for a minimum regional sample.

Estimated Response Rate

14 percent, consistent with industry norms.

Question OrderQuestion order in the preceding report reflects the order in which they appeared in the original questionnaire.

Question ContentThis was module two of an omnibus survey. The preceding module included questions about top unprompted national issue of concern and voting preferences.

Question WordingThe questions in the preceding report are written exactly as they were asked to individuals.

Survey Company Nanos Research

Contact

Contact Nanos Research for more information or with any concerns or questions.http://www.nanosresearch.comTelephone:(613) 234-4666 ext. Email: [email protected].

http://www.nanosresearch.com/

www.nanosresearch.com 60

About NanosNanos is one of North America’s most trusted research and strategy organizations. Our team of professionals is regularly called upon by senior executives to deliver superior intelligence and market advantage whether it be helping to chart a path forward, managing a reputation or brand risk or understanding the trends that drive success. Services range from traditional telephone surveys, through to elite in-depth interviews, online research and focus groups. Nanos clients range from Fortune 500 companies through to leading advocacy groups interested in understanding and shaping the public landscape. Whether it is understanding your brand or reputation, customer needs and satisfaction, engaging employees or testing new ads or products, Nanos provides insight you can trust.

View our brochure

Nanos Research

North America [email protected]

mailto:[email protected]

Tabulations61

2017-1026 – Friends of Canadian Broadcasting – Views on the CBC - STAT SHEET

Nanos conducted an RDD dual frame (land- and cell- lines) hybrid telephone and online random survey of 1,000 Canadians, 18 years of age or older, between May

12th and 16th, 2017. The margin of error for a random survey of 1,000 Canadians is ±3.1 percentage points, 19 times out of 20. www.nanosresearch.com

Page 1

For each of the following federal political parties, please tell me if you would consider or not consider voting for it. [RANDOMIZE]

Region Gender Age

Canada

2017-05

Atlantic

Canada Quebec Ontario Prairies

British

Columbia Male Female

18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Liberal

Party

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Would consider % 59.3 84.8 51.9 60.1 53.2 61.1 57.4 61.0 61.3 61.5 56.5 58.9 58.6

Would not

consider

% 32.2 9.7 38.7 31.8 39.0 27.8 36.3 28.3 30.6 31.5 33.4 33.8 31.7

Unsure % 8.6 5.6 9.4 8.1 7.8 11.2 6.3 10.7 8.1 6.9 10.1 7.2 9.7


Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question -

Conservative Party

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Would consider % 43.5 41.5 25.0 49.6 64.4 35.6 47.3 39.9 44.1 52.7 46.8 38.0 39.0

Would not

consider

% 48.5 48.7 65.7 41.8 29.7 58.3 46.4 50.5 52.7 43.2 44.2 50.3 50.4

Unsure % 8.0 9.8 9.3 8.6 5.9 6.1 6.3 9.6 3.1 4.1 8.9 11.7 10.6





Page 2


Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - NDP Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Would consider % 50.5 55.3 50.1 51.0 39.4 62.0 46.9 54.0 61.6 49.0 43.6 47.5 50.3

Would not

consider

% 37.8 28.0 33.3 36.4 53.6 33.3 42.7 33.1 33.0 39.5 37.5 39.4 39.3

Unsure % 11.7 16.7 16.5 12.6 7.0 4.7 10.4 12.9 5.4 11.5 18.9 13.2 10.4


Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Bloc

Québécois

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Would consider % 6.6 .0 26.4 .0 .0 .0 6.9 6.3 6.0 5.0 5.6 8.6 7.4

Would not

consider

% 89.8 100.0 59.0 100.0 100.0 100.0 90.5 89.1 91.4 92.2 89.4 88.0 88.5

Unsure % 3.6 .0 14.6 .0 .0 .0 2.6 4.6 2.6 2.8 5.0 3.4 4.2





Page 3


Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Green

Party

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Would consider % 40.2 35.6 31.0 44.1 28.2 66.9 37.1 43.2 46.1 36.5 38.5 37.2 41.5

Would not

consider

% 45.3 45.4 53.2 39.7 57.2 27.2 51.2 39.6 40.9 50.5 45.5 46.4 44.2

Unsure % 14.5 19.1 15.9 16.2 14.7 5.8 11.7 17.3 13.0 13.0 16.0 16.4 14.3

Region Gender Age

Canada

2017-05

Atlantic


British

Columbia Male Female 18 to 29 30 to 39 40 to 49 50 to 59 60 plus

Vote

Profile

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Liberal Party % 36.5 56.7 35.9 37.1 26.2 36.7 35.7 37.3 32.5 33.1 37.9 37.3 40.1

Conservative

Party

% 27.7 16.5 14.1 33.6 48.2 19.0 30.0 25.6 27.7 33.5 30.5 26.5 23.1

NDP % 17.1 15.8 16.1 16.3 12.5 27.1 16.9 17.2 21.1 17.2 13.3 17.1 16.7

Bloc Québécois % 3.8 .0 15.0 .0 .0 .0 4.7 2.8 1.7 3.2 3.0 6.1 4.5

Green % 6.1 5.5 7.6 4.7 3.9 10.0 3.7 8.4 8.8 3.8 6.2 4.0 7.1

Undecided % 8.7 5.5 11.2 8.3 9.1 7.3 8.9 8.6 8.1 9.2 9.1 9.0 8.5





Page 4

Region Gender Age

Canada

2017-05

Atlantic


British


Ballot Total Unwgt

N

909 95 219 275 181 139 457 452 160 154 186 195 214

Wgt N 913 94 222 275 182 139 444 469 181 148 170 172 243

Liberal Party % 40.0 60.0 40.4 40.5 28.9 39.5 39.2 40.8 35.4 36.4 41.7 41.0 43.8

Conservative

Party

% 30.4 17.5 15.9 36.6 53.1 20.4 32.9 28.1 30.2 36.9 33.6 29.1 25.3

NDP % 18.7 16.7 18.2 17.8 13.8 29.2 18.6 18.9 23.0 18.9 14.6 18.8 18.3

Bloc Québécois % 4.1 .0 16.9 .0 .0 .0 5.2 3.1 1.9 3.5 3.3 6.7 4.9

Green % 6.7 5.8 8.6 5.1 4.3 10.8 4.1 9.2 9.6 4.2 6.8 4.4 7.8

Do you trust, somewhat trust, somewhat mistrust or mistrust the following sources of news? [RANDOMIZE]

Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Facebook Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Trust % 3.5 .7 6.7 3.5 2.0 1.7 3.3 3.6 8.2 4.4 .9 1.0 2.9

Somewhat trust % 12.6 10.3 14.8 12.9 14.8 6.7 11.7 13.4 12.1 15.8 18.4 8.1 10.0

Somewhat

mistrust

% 31.0 28.0 27.5 34.5 31.2 31.3 28.9 33.0 34.0 31.1 28.9 29.1 31.4

Mistrust % 46.1 52.2 43.1 42.1 45.7 55.8 49.8 42.6 39.7 41.4 47.0 52.5 48.6

Unsure % 6.9 8.7 7.9 6.9 6.3 4.5 6.4 7.3 6.0 7.3 4.7 9.3 7.1





Page 5


Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Twitter Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Trust % 4.0 2.1 5.7 5.7 2.6 1.1 4.1 4.0 7.2 6.0 3.3 3.2 1.6

Somewhat trust % 15.1 9.4 11.3 19.5 16.0 15.5 13.5 16.7 18.7 22.0 18.2 10.4 9.4

Somewhat

mistrust

% 23.8 20.9 20.2 25.4 25.3 26.4 23.8 23.7 29.1 27.6 24.5 17.2 21.7

Mistrust % 41.7 48.5 40.0 40.5 42.0 41.9 45.7 37.9 30.3 30.5 40.9 49.2 52.2

Unsure % 15.3 19.1 22.8 8.8 14.1 15.1 12.8 17.7 14.7 13.9 13.1 20.0 15.0


Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question -

Newspapers

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Trust % 35.3 41.3 35.5 39.9 27.9 31.6 33.5 37.0 33.1 35.6 36.0 37.8 34.5

Somewhat trust % 48.1 47.3 51.1 40.7 53.0 52.2 46.6 49.6 45.7 49.1 50.3 43.8 50.9

Somewhat

mistrust

% 9.4 8.1 5.8 10.7 13.9 7.7 10.5 8.4 13.6 8.4 5.9 11.4 7.9

Mistrust % 5.3 1.7 5.0 7.4 3.1 7.2 6.4 4.4 4.2 6.5 5.7 4.5 5.9

Unsure % 1.8 1.7 2.5 1.4 2.0 1.2 3.0 .7 3.4 .5 2.1 2.6 .7





Page 6


Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Broadcast

TV

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Trust % 31.6 36.2 35.1 33.9 23.9 28.1 27.2 35.7 26.2 29.8 30.8 36.1 33.9

Somewhat trust % 47.7 42.5 51.6 44.0 48.0 51.8 48.3 47.2 48.7 51.6 50.3 41.8 47.1

Somewhat

mistrust

% 11.6 13.5 5.8 11.3 18.6 11.1 12.3 10.9 12.0 8.4 10.2 14.1 12.4

Mistrust % 7.6 6.0 5.5 9.1 8.0 8.2 10.7 4.6 11.6 7.8 7.5 6.3 5.3

Unsure % 1.6 1.7 2.0 1.7 1.4 .7 1.4 1.7 1.6 2.3 1.2 1.7 1.3


Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Radio Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Trust % 33.3 37.4 35.2 37.3 24.6 31.0 30.7 35.7 29.7 26.7 35.0 41.2 33.1

Somewhat

trust

% 51.1 54.1 51.1 44.1 56.2 56.0 52.6 49.6 52.6 56.6 52.5 41.8 52.2

Somewhat

mistrust

% 9.3 5.1 5.2 10.5 17.2 6.4 8.9 9.7 10.5 10.0 5.6 10.9 9.6

Mistrust % 3.4 1.7 4.8 4.7 .8 2.9 5.3 1.5 3.9 3.1 5.4 2.3 2.5

Unsure % 2.9 1.7 3.7 3.4 1.2 3.8 2.4 3.4 3.3 3.5 1.5 3.8 2.5





Page 7


Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Online

news (not affiliated

with a newspaper or

broadcast

organization)

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Trust % 5.3 5.0 9.5 4.8 2.4 3.4 5.3 5.3 8.3 4.6 6.2 3.0 4.5

Somewhat trust % 28.8 25.8 22.6 32.6 29.4 32.9 32.4 25.4 30.9 28.3 27.3 27.5 29.7

Somewhat

mistrust

% 30.0 31.8 26.0 29.2 36.4 28.2 27.1 32.7 28.1 31.4 37.6 29.4 25.4

Mistrust % 30.5 27.5 33.0 29.3 28.6 33.1 29.5 31.4 27.9 28.3 24.1 34.3 35.5

Unsure % 5.4 9.9 8.9 4.0 3.2 2.4 5.6 5.2 4.7 7.3 4.8 5.8 4.9

Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - As you

may know, one

third of journalism

jobs have

disappeared in

Canada since 2010,

largely because

companies are

buying more

advertising online

rather than in

newspapers or on

TV and

radio. Which

statement is closest

to your own

view:[ROATE]

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

The loss of jobs is

just the inevitable

result of

technological

change and nothing

can be done about

it

% 33.9 35.2 33.5 36.9 39.8 19.5 39.3 28.8 36.9 37.2 33.2 38.0 27.1

Quality journalism is

important for the

future of our

democracy. The

federal government

should take steps to

address the decline

of journalism jobs

% 58.2 54.6 61.6 54.3 54.1 67.8 51.5 64.5 54.5 52.7 58.3 56.6 65.2

Unsure % 8.0 10.1 4.9 8.8 6.0 12.7 9.3 6.8 8.6 10.2 8.5 5.4 7.7





Page 8

Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Do you

think the quality of

local news in your

community is better,

the same or worse

compared to 10 years

ago?

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Better % 13.6 10.0 19.7 14.8 10.8 7.6 11.3 15.9 12.5 18.4 10.7 13.0 14.1

The

same

% 35.1 36.2 42.2 28.8 38.9 30.1 38.3 32.0 33.1 29.6 40.3 34.4 36.8

Worse % 43.5 46.3 29.5 48.8 43.8 54.1 43.6 43.4 44.5 39.5 44.6 45.7 43.0

Unsure % 7.7 7.6 8.6 7.7 6.5 8.2 6.8 8.7 9.9 12.5 4.5 7.0 6.1

Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Do you

care, somewhat

care, somewhat not

care or not care that

there are fewer

journalists in Canada

to help create

quality news?

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Care % 46.4 53.9 30.7 51.7 40.4 65.5 43.3 49.4 39.5 41.6 45.3 49.3 53.3

Somewhat care % 35.2 33.0 41.9 34.3 38.1 23.3 33.9 36.3 40.7 31.9 38.4 34.1 31.5

Somewhat not

care

% 9.6 3.3 15.8 6.6 11.2 7.3 11.1 8.2 8.1 15.4 7.9 7.7 9.6

Not care % 8.1 8.1 10.9 6.8 9.6 4.0 10.8 5.6 11.3 10.6 7.2 7.1 5.5

Unsure % .7 1.7 .7 .7 .8 .0 .9 .5 .4 .5 1.1 1.8 .0





Page 9

Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Given

the choice, would

you prefer that the

Government of

Canada be active in

supporting local

news or that it do

nothing and allow

the free market to

decide the future of

local news?

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Be active in

supporting local

news

% 54.2 65.6 57.9 49.9 49.0 56.1 49.1 59.1 57.9 49.3 48.8 50.4 60.9

Allow the free

market to decide

the future

% 32.4 22.6 30.6 34.1 39.5 29.0 38.6 26.5 28.5 41.0 32.3 33.9 28.9

Unsure % 13.4 11.8 11.5 16.1 11.5 14.9 12.3 14.4 13.6 9.7 18.9 15.7 10.1

Please tell me how much confidence or trust do you personally have in each group to protect Canadian culture and identity on television using a scale of 1 meaning very low trust and

confidence to 7 meaning very high trust and confidence. [RANDOMIZE]

Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Cable

companies

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Mean 3.2 3.1 3.7 3.0 3.1 2.9 3.1 3.3 3.1 3.3 3.1 3.2 3.2

Very low trust and

confidence (1)

% 19.8 22.2 10.4 24.7 18.6 25.6 22.2 17.6 23.5 17.5 21.4 17.4 19.1

2 % 15.7 22.5 12.4 16.1 19.0 11.9 16.6 15.0 13.8 17.0 12.5 18.0 17.1

3 % 19.8 17.1 18.0 19.8 20.5 23.2 19.5 20.0 17.2 19.8 21.4 19.4 20.7

4 % 15.4 11.7 20.0 13.5 13.5 16.4 15.6 15.3 18.4 12.0 17.0 15.3 14.2

5 % 18.5 17.1 20.3 17.6 20.8 15.3 17.8 19.2 20.6 19.7 15.9 19.4 17.6

6 % 5.5 4.2 10.0 5.0 3.3 2.7 3.8 7.1 3.0 8.2 5.4 5.2 5.9

Very high trust and

confidence (7)

% 1.5 3.5 3.2 .4 .8 .6 .8 2.2 .4 2.0 .7 .9 3.0

Unsure % 3.8 1.7 5.6 2.8 3.5 4.3 3.9 3.7 3.0 3.8 5.6 4.5 2.4





Page 10



Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Cable

companies

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Low trust and

confidence (1-3)

% 55.3 61.8 40.8 60.6 58.1 60.7 58.2 52.6 54.5 54.2 55.3 54.8 56.9

Average trust and

confidence (4)

% 15.4 11.7 20.0 13.5 13.5 16.4 15.6 15.3 18.4 12.0 17.0 15.3 14.2

High trust and

confidence (5-7)

% 25.5 24.8 33.5 23.0 24.9 18.6 22.4 28.5 24.1 30.0 22.0 25.4 26.4

Unsure (77) % 3.8 1.7 5.6 2.8 3.5 4.3 3.9 3.7 3.0 3.8 5.6 4.5 2.4





Page 11



Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Private

broadcasters

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Mean 3.7 3.7 4.1 3.5 3.7 3.4 3.7 3.6 3.4 3.7 3.8 3.7 3.7

Very low trust and

confidence (1)

% 12.1 16.6 4.9 15.0 9.4 18.6 12.2 12.0 14.4 11.0 12.8 10.8 11.4

2 % 13.4 10.6 12.7 14.8 13.9 13.1 13.4 13.5 17.1 12.7 10.5 12.2 14.1

3 % 16.7 18.4 18.1 15.4 16.2 16.9 16.4 17.1 17.3 17.6 16.3 18.9 14.7

4 % 19.6 16.9 17.6 16.5 27.3 20.7 19.5 19.7 19.7 17.1 20.1 19.3 20.9

5 % 18.4 18.3 20.3 21.5 15.8 12.6 18.2 18.6 16.0 19.1 18.9 17.1 20.4

6 % 10.0 11.7 12.7 7.5 9.6 10.1 10.6 9.5 7.1 12.0 12.8 10.1 9.0

Very high trust and

confidence (7)

% 3.9 4.9 6.7 2.4 3.0 2.3 4.5 3.2 3.0 2.9 4.4 4.9 3.9

Unsure % 5.9 2.6 7.1 6.8 5.0 5.5 5.2 6.5 5.4 7.7 4.2 6.8 5.6





Page 12



Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Private

broadcasters

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Low trust and

confidence (1-3)

% 42.3 45.6 35.7 45.3 39.5 48.7 42.0 42.5 48.7 41.3 39.6 41.9 40.2

Average trust and

confidence (4)

% 19.6 16.9 17.6 16.5 27.3 20.7 19.5 19.7 19.7 17.1 20.1 19.3 20.9

High trust and

confidence (5-7)

% 32.3 34.9 39.7 31.5 28.3 25.1 33.3 31.3 26.2 33.9 36.1 32.0 33.2

Unsure (77) % 5.9 2.6 7.1 6.8 5.0 5.5 5.2 6.5 5.4 7.7 4.2 6.8 5.6





Page 13



Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - The

Canadian

government

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Mean 4.4 4.6 4.5 4.4 3.9 4.3 4.2 4.5 4.5 4.4 4.3 4.4 4.3

Very low trust and

confidence (1)

% 11.1 6.6 7.5 11.3 17.7 10.9 14.1 8.3 12.7 11.8 13.7 7.3 10.4

2 % 6.3 9.0 4.1 6.1 8.6 5.3 7.7 4.9 3.8 6.1 4.2 7.3 8.9

3 % 10.2 9.2 9.3 9.9 11.5 11.1 8.6 11.7 8.1 9.8 9.4 9.6 12.8

4 % 17.7 14.8 22.6 15.9 17.4 15.5 16.5 18.8 17.7 14.8 17.6 24.7 14.5

5 % 24.0 27.9 25.0 24.6 16.4 28.6 20.1 27.7 20.2 25.9 26.2 23.6 24.4

6 % 18.0 20.0 19.6 16.9 16.2 18.7 20.8 15.4 20.9 15.2 16.4 16.4 20.0

Very high trust and

confidence (7)

% 10.1 11.7 8.9 13.4 8.4 7.0 9.4 10.8 12.1 11.9 9.4 10.0 8.2

Unsure % 2.6 .8 3.1 1.9 3.8 2.8 2.8 2.4 4.6 4.4 3.1 1.1 .9





Page 14



Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - The

Canadian

government

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Low trust and

confidence (1-3)

% 27.5 24.8 20.9 27.2 37.8 27.4 30.3 24.9 24.6 27.7 27.3 24.2 32.1

Average trust and

confidence (4)

% 17.7 14.8 22.6 15.9 17.4 15.5 16.5 18.8 17.7 14.8 17.6 24.7 14.5

High trust and

confidence (5-7)

% 52.2 59.6 53.4 54.9 41.0 54.4 50.3 53.9 53.2 53.0 52.0 50.0 52.5

Unsure (77) % 2.6 .8 3.1 1.9 3.8 2.8 2.8 2.4 4.6 4.4 3.1 1.1 .9





Page 15



Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - CRTC Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Mean 5.0 5.2 5.2 4.8 4.6 5.1 4.8 5.1 5.0 5.0 5.1 4.8 4.9

Very low trust and

confidence (1)

% 4.1 3.5 1.9 5.7 6.6 1.6 5.2 3.1 5.2 1.9 2.7 4.4 5.5

2 % 5.2 2.7 3.8 5.8 7.8 4.6 6.5 4.0 3.6 5.2 4.8 6.2 6.0

3 % 8.3 7.0 7.1 9.0 9.6 8.2 6.8 9.8 6.0 9.9 7.8 9.9 8.4

4 % 14.6 14.1 13.8 14.2 14.4 17.0 16.3 13.0 15.9 12.1 16.8 15.3 13.0

5 % 20.5 18.7 20.4 19.6 25.5 16.9 21.0 20.0 17.9 21.1 21.6 20.7 21.1

6 % 21.8 28.3 20.8 22.3 15.3 26.8 21.3 22.3 18.9 22.2 22.2 19.0 25.4

Very high trust and

confidence (7)

% 19.1 23.0 21.5 17.7 15.3 20.3 16.7 21.3 21.7 18.4 21.2 18.5 16.5

Unsure % 6.4 2.8 10.6 5.6 5.4 4.6 6.2 6.6 10.7 9.2 2.9 6.0 4.1





Page 16



Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - CRTC Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Low trust and

confidence (1-3)

% 17.7 13.2 12.8 20.5 24.1 14.5 18.5 16.9 14.8 17.0 15.3 20.5 19.8

Average trust and

confidence (4)

% 14.6 14.1 13.8 14.2 14.4 17.0 16.3 13.0 15.9 12.1 16.8 15.3 13.0

High trust and

confidence (5-7)

% 61.4 69.9 62.8 59.7 56.2 63.9 59.1 63.6 58.6 61.7 65.0 58.1 63.1

Unsure (77) % 6.4 2.8 10.6 5.6 5.4 4.6 6.2 6.6 10.7 9.2 2.9 6.0 4.1





Page 17



Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question -

CBC/Radio-Canada

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Mean 5.3 5.9 5.5 5.2 4.8 5.7 5.0 5.6 5.3 5.3 5.2 5.3 5.5

Very low trust and

confidence (1)

% 6.8 1.7 3.5 8.3 12.8 4.9 10.4 3.5 7.3 4.3 9.6 8.0 5.3

2 % 4.6 6.4 4.3 3.8 6.8 2.3 6.2 3.0 5.0 6.3 6.0 3.9 2.7

3 % 5.4 .9 4.3 6.4 8.6 3.7 5.0 5.7 4.0 8.3 3.4 6.5 5.2

4 % 9.0 6.6 10.6 10.5 8.5 5.9 9.0 9.1 9.1 7.0 8.6 9.2 10.5

5 % 13.9 9.7 14.6 13.7 14.2 15.7 14.1 13.8 11.7 13.8 13.4 14.8 15.3

6 % 22.9 28.6 26.6 21.2 21.2 18.8 21.6 24.2 26.0 26.0 24.3 19.8 20.1

Very high trust and

confidence (7)

% 35.1 45.0 32.8 33.9 26.8 45.7 31.0 39.0 33.6 30.7 31.5 37.2 39.9

Unsure % 2.2 1.1 3.2 2.3 1.0 3.0 2.8 1.7 3.3 3.6 3.2 .7 1.0





Page 18



Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question -

CBC/Radio-Canada

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Low trust and

confidence (1-3)

% 16.8 9.0 12.1 18.4 28.3 11.0 21.5 12.2 16.3 18.9 19.0 18.3 13.1

Average trust and

confidence (4)

% 9.0 6.6 10.6 10.5 8.5 5.9 9.0 9.1 9.1 7.0 8.6 9.2 10.5

High trust and

confidence (5-7)

% 71.9 83.4 74.0 68.8 62.3 80.1 66.7 76.9 71.3 70.5 69.1 71.8 75.4

Unsure (77) % 2.2 1.1 3.2 2.3 1.0 3.0 2.8 1.7 3.3 3.6 3.2 .7 1.0





Page 19



Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Netflix Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Mean 2.6 2.6 3.0 2.5 2.8 2.1 2.6 2.6 2.8 2.8 2.6 2.6 2.4

Very low trust and

confidence (1)

% 29.7 30.7 19.8 36.1 24.7 39.3 31.2 28.3 27.7 23.0 30.4 31.4 33.5

2 % 18.0 18.5 14.9 17.3 22.6 18.4 19.4 16.7 18.7 15.9 19.1 17.1 18.7

3 % 13.6 16.0 14.2 10.9 15.5 13.9 13.2 14.0 13.3 20.2 15.0 10.5 11.0

4 % 13.4 17.4 13.5 14.4 13.3 8.9 13.5 13.3 15.4 14.7 13.5 12.6 11.8

5 % 8.3 5.9 12.0 7.2 8.9 5.0 9.1 7.6 9.7 8.0 9.1 8.9 6.6

6 % 1.9 .8 3.2 1.2 2.6 1.1 2.1 1.7 1.4 2.3 1.4 3.8 1.2

Very high trust and

confidence (7)

% 2.1 2.0 2.2 2.5 2.8 .0 1.7 2.5 3.8 1.8 2.2 .9 1.8

Unsure % 12.9 8.8 20.1 10.3 9.6 13.3 9.8 15.9 9.9 14.1 9.4 14.8 15.5





Page 20



Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Netflix Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Low trust and

confidence (1-3)

% 61.3 65.1 48.9 64.3 62.8 71.6 63.8 59.0 59.8 59.1 64.5 59.1 63.2

Average trust and

confidence (4)

% 13.4 17.4 13.5 14.4 13.3 8.9 13.5 13.3 15.4 14.7 13.5 12.6 11.8

High trust and

confidence (5-7)

% 12.3 8.7 17.5 10.9 14.4 6.1 12.8 11.8 14.9 12.1 12.6 13.6 9.5

Unsure (77) % 12.9 8.8 20.1 10.3 9.6 13.3 9.8 15.9 9.9 14.1 9.4 14.8 15.5





Page 21



Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Other

internet

broadcasters

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Mean 3.0 2.7 3.5 2.9 2.9 2.5 2.9 3.0 2.9 3.1 2.9 3.0 3.0

Very low trust and

confidence (1)

% 20.9 24.0 11.8 23.8 19.6 30.1 23.2 18.8 20.8 20.2 18.9 21.9 22.1

2 % 16.1 20.9 11.2 13.7 18.8 21.9 16.1 16.1 16.0 13.4 15.8 19.3 15.7

3 % 16.6 15.5 17.4 16.9 18.7 12.3 16.7 16.4 17.7 16.1 25.8 11.4 13.2

4 % 21.7 25.6 24.8 21.6 20.6 15.7 21.2 22.2 22.5 22.6 17.8 21.8 23.3

5 % 9.8 2.7 13.3 12.1 8.2 6.0 10.2 9.4 10.2 10.4 9.1 10.2 9.2

6 % 3.0 2.5 5.8 1.1 3.4 1.6 2.8 3.1 1.6 5.5 3.1 3.1 2.2

Very high trust and

confidence (7)

% 1.3 1.7 2.8 .8 .5 .7 1.1 1.5 1.1 .4 .6 2.2 1.9

Unsure % 10.7 7.1 12.8 10.1 10.2 11.7 8.7 12.6 10.1 11.3 9.0 10.1 12.4





Page 22



Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Other

internet

broadcasters

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Low trust and

confidence (1-3)

% 53.6 60.4 40.4 54.4 57.2 64.4 56.0 51.2 54.5 49.7 60.5 52.6 51.0

Average trust and

confidence (4)

% 21.7 25.6 24.8 21.6 20.6 15.7 21.2 22.2 22.5 22.6 17.8 21.8 23.3

High trust and

confidence (5-7)

% 14.0 6.9 22.0 14.0 12.0 8.3 14.1 14.0 12.9 16.3 12.8 15.5 13.3

Unsure (77) % 10.7 7.1 12.8 10.1 10.2 11.7 8.7 12.6 10.1 11.3 9.0 10.1 12.4





Page 23

Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Which of

the following

potential future

paths for the CBC

would you

prefer:[RANDOMIZE]

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Increase funding

from the

Government of

Canada to the CBC

so it could go

substantially ad free

on TV, as it does on

radio

% 36.2 37.9 41.0 34.4 24.2 46.4 35.3 37.0 38.4 31.2 32.9 30.2 44.2

Freeze funding for

the CBC and

eliminate its ability

to sell television

and online

advertising which

would lead to

reduced

programming and

content

% 9.7 3.3 5.8 12.4 17.2 5.1 13.1 6.5 7.8 10.3 12.7 12.2 6.8

Continue to have

the CBC sell

television and

online advertising

to help fund

programming and

content

% 48.8 55.5 48.1 47.5 51.0 45.0 48.5 49.1 48.4 53.0 50.2 51.6 43.5

Unsure % 5.4 3.3 5.1 5.7 7.7 3.5 3.1 7.5 5.4 5.5 4.2 6.0 5.5





Page 24

Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - As you

may know, the

CRTC regulates

broadcasting in

Canada. Which of

the following

statements is closer

to your own view?

[ROTATE]

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

The CRTC should

ensure that a

majority of

programs offered

by Canadian

broadcasters are

Canadian in origin

% 51.5 51.2 69.9 44.3 35.4 57.0 44.2 58.4 49.7 45.4 47.7 49.2 60.8

It doesn’t matter

whether Canadian

broadcasters offer a

majority of

programs that are

Canadian in origin

% 35.9 37.8 21.5 41.5 49.7 29.4 44.3 28.0 34.1 38.5 41.1 40.1 29.2

Unsure % 12.6 11.0 8.6 14.2 15.0 13.7 11.4 13.6 16.2 16.1 11.2 10.7 10.0





Page 25

Do you agree, somewhat agree, somewhat disagree or disagree with the following statements? [RANDOMIZE]

Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Now that

virtually all private

news media in

Canada are owned

by only a few large

corporations it is

more important

than ever to have a

strong and vibrant

CBC

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Agree % 66.7 84.5 69.9 62.3 54.8 74.5 60.5 72.7 67.0 65.5 60.8 64.1 73.4

Somewhat

agree

% 19.0 9.5 21.7 21.3 18.5 16.8 20.4 17.7 19.3 18.3 21.8 19.5 16.9

Somewhat

disagree

% 3.6 .9 2.2 4.2 6.6 2.2 3.9 3.2 4.0 4.1 4.7 2.2 3.0

Disagree % 8.4 4.3 4.3 9.8 17.5 3.1 13.3 3.8 6.4 9.0 11.3 11.4 5.4

Unsure % 2.3 .8 1.9 2.4 2.6 3.4 1.9 2.6 3.3 3.1 1.5 2.8 1.3





Page 26


Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question- We have

to make sure that

the board

appointees of the

CBC are picked in a

non-partisan,

transparent, open

way by people who

have the interests of

the CBC and Radio

Canada and the

interests of the

Canadian public top

of mind. Not the

narrow partisan

interests of one

political party or

another, whether or

not that party

happens to be in

government.

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Agree % 79.7 86.1 78.7 77.6 76.7 85.6 78.6 80.8 82.8 74.3 74.9 79.5 84.4

Somewhat

agree

% 14.5 10.0 16.2 14.8 15.7 12.6 15.0 14.1 9.2 19.6 16.0 16.0 13.3

Somewhat

disagree

% 1.6 2.3 1.9 1.5 1.9 .7 1.5 1.7 3.6 1.6 1.7 1.5 .3

Disagree % 1.4 .8 .9 2.1 2.1 .0 2.2 .6 1.8 .9 1.9 1.5 .8

Unsure % 2.7 .8 2.4 3.9 3.5 1.1 2.7 2.8 2.6 3.5 5.5 1.6 1.2





Page 27


Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - The CBC

plays an important

role in strengthening

Canadian culture

and identity

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Agree % 68.1 76.4 70.7 68.6 56.6 72.5 63.3 72.6 68.4 58.8 64.4 67.7 76.4

Somewhat

agree

% 20.1 19.4 21.6 17.1 22.4 20.8 19.7 20.4 16.2 28.0 21.7 18.9 17.7

Somewhat

disagree

% 2.3 2.6 2.6 2.7 2.7 .6 3.1 1.6 4.2 1.5 4.5 1.7 .4

Disagree % 7.8 1.7 3.4 9.5 16.5 4.2 12.2 3.6 8.7 8.3 8.4 10.3 4.6

Unsure % 1.7 .0 1.7 2.1 1.9 1.9 1.7 1.7 2.5 3.4 .9 1.4 .9

Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Assume

for a moment that

your federal

Member of

Parliament asked for

your advice on an

upcoming vote in

the House of

Commons on what

to do about CBC

funding. Which of

the following three

options would you

advise him/her to

vote for?

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Maintain

funding

% 38.7 27.4 50.7 38.2 35.7 31.0 33.1 43.9 40.4 42.6 35.2 38.7 37.5

Increase

funding

% 42.8 63.4 38.9 39.7 32.5 55.6 42.9 42.7 39.1 39.5 43.4 39.0 50.0

Decrease

funding

% 14.0 5.0 7.2 15.6 27.6 10.3 19.9 8.5 14.3 13.3 17.9 18.5 8.4

Unsure % 4.5 4.2 3.2 6.5 4.1 3.0 4.0 4.8 6.2 4.6 3.5 3.8 4.1





Page 28

How much do you agree/disagree with each of the following statements [RANDOMIZE]

Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Local TV

news is valuable to

me

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Agree % 74.2 85.4 74.1 68.7 75.2 76.4 72.7 75.6 69.3 68.3 74.1 71.2 83.5

Somewhat

agree

% 14.8 9.0 13.9 17.7 16.0 12.6 15.1 14.5 13.4 16.5 15.2 18.5 11.8

Somewhat

disagree

% 4.5 1.9 5.2 5.1 2.2 6.8 4.6 4.3 9.8 4.4 4.1 4.2 1.0

Disagree % 5.1 2.0 4.9 6.9 5.5 3.6 6.4 3.9 6.5 8.7 5.7 4.6 1.8

Unsure % 1.5 1.7 1.9 1.6 1.2 .6 1.2 1.7 1.0 2.1 1.0 1.4 1.8


Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - My

federal member of

parliament should

work to keep local

broadcasting strong

in my community

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Agree % 70.3 77.7 79.6 63.2 64.5 71.6 67.2 73.2 65.9 66.3 69.9 67.2 78.4

Somewhat

agree

% 17.2 17.0 13.3 21.6 15.5 17.1 17.5 16.9 16.6 19.3 19.0 18.8 13.9

Somewhat

disagree

% 4.1 .8 1.9 4.9 6.1 5.5 4.3 3.9 6.0 2.9 3.3 4.1 3.8

Disagree % 5.6 .0 2.9 8.1 10.5 2.4 8.3 3.1 6.5 7.2 5.6 7.0 3.0

Unsure % 2.9 4.5 2.3 2.1 3.4 3.4 2.7 3.0 5.0 4.3 2.1 2.8 .9





Page 29

Region Gender Age

Canada

2017-05

Atlantic


British


18 to

29

30 to

39

40 to

49

50 to

59 60 plus

Question - Would

you say that the

CBC’s independence

as a broadcaster has

increased,

decreased, or stayed

the same over the

past four years?

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

Increased % 14.8 14.2 12.0 16.7 13.8 17.6 11.7 17.8 18.7 20.8 15.4 6.7 13.8

Decreased % 36.4 26.0 33.8 39.4 35.7 42.3 38.4 34.4 32.4 26.7 40.7 37.9 41.0

Stayed the

same

% 32.2 45.7 37.7 28.3 28.3 27.4 34.4 30.2 30.6 31.9 29.3 39.4 30.6

Unsure % 16.6 14.1 16.5 15.6 22.2 12.7 15.6 17.5 18.3 20.7 14.6 15.9 14.6

Region Gender Age

Canada

2017-05

Atlantic


British


Question - Thinking

specifically about the

CBC, which of the

following two

statements is closer

to your own opinion?

[ROTATE]

Total Unwgt

N

1000 100 250 300 200 150 503 497 174 171 206 216 233

Wgt N 1000 100 250 300 200 150 487 513 197 163 187 189 265

The Prime Minister’s

power to appoint the

CBC President and

Board of Directors

gives the

government too

much influence over

the nature and

content of programs

broadcast on the CBC

% 53.9 48.5 53.0 52.3 60.0 54.4 58.9 49.3 49.8 54.5 55.3 60.0 51.4

The CBC is

independent and it

doesn’t matter who

appoints the Board

of Directors and

President

% 25.8 27.8 33.9 26.0 18.2 20.7 24.8 26.8 30.0 23.0 22.3 23.7 28.4

Unsure % 20.2 23.7 13.1 21.7 21.8 25.0 16.3 24.0 20.2 22.5 22.4 16.3 20.2


2017-1026 – Friends of Canadian Broadcasting – Views on CBC by Party affiliation - STAT SHEET



Page 1


Vote Profile

Canada 2017-05 Liberal Party Conservative Party NDP Bloc Québécois Green Undecided

Question - Liberal Party Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Would consider % 59.3 100.0 27.6 48.1 12.5 31.4 50.9

Would not consider % 32.2 .0 63.6 36.8 81.0 43.5 28.8

Unsure % 8.6 .0 8.7 15.1 6.6 25.1 20.3


Vote Profile


Question - Conservative Party Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Would consider % 43.5 27.0 100.0 18.8 12.6 8.4 19.5

Would not consider % 48.5 61.5 .0 75.1 82.8 76.1 62.2

Unsure % 8.0 11.5 .0 6.1 4.6 15.5 18.3


Vote Profile


Question - NDP Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Would consider % 50.5 50.2 16.1 100.0 30.6 54.4 70.5

Would not consider % 37.8 34.4 72.7 .0 41.6 36.0 14.2

Unsure % 11.7 15.4 11.2 .0 27.8 9.5 15.3





Page 2


Vote Profile


Question - Bloc Québécois Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Would consider % 6.6 2.4 .8 6.0 100.0 3.0 5.9

Would not consider % 89.8 94.1 97.4 89.5 .0 89.6 86.3

Unsure % 3.6 3.5 1.8 4.4 .0 7.3 7.8


Vote Profile


Question - Green Party Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Would consider % 40.2 43.2 15.1 60.0 14.7 100.0 37.7

Would not consider % 45.3 41.2 71.5 25.8 70.0 .0 38.2

Unsure % 14.5 15.5 13.5 14.3 15.3 .0 24.0

Vote Profile


Ballot Total Unwgt N 909 367 275 170 39 58 0

Wgt N 913 365 277 171 38 62 0

Liberal Party % 40.0 100.0 .0 .0 .0 .0 .0

Conservative Party % 30.4 .0 100.0 .0 .0 .0 .0

NDP % 18.7 .0 .0 100.0 .0 .0 .0

Bloc Québécois % 4.1 .0 .0 .0 100.0 .0 .0

Green % 6.7 .0 .0 .0 .0 100.0 .0





Page 3


Vote Profile


Question - Facebook Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Trust % 3.5 4.1 4.6 1.4 3.8 3.3 1.4

Somewhat trust % 12.6 12.8 12.7 13.8 19.4 12.0 6.5

Somewhat mistrust % 31.0 28.8 31.3 37.8 31.2 28.7 27.1

Mistrust % 46.1 48.7 41.5 44.9 42.5 46.4 54.1

Unsure % 6.9 5.6 10.0 2.1 3.1 9.7 11.0


Vote Profile


Question - Twitter Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Trust % 4.0 3.5 3.7 5.0 4.6 5.6 4.2

Somewhat trust % 15.1 17.6 16.1 13.7 6.6 13.7 9.5


Mistrust % 41.7 43.9 39.1 36.8 49.7 37.6 49.8

Unsure % 15.3 12.6 17.1 14.3 17.6 19.8 19.1





Page 4


Vote Profile


Question - Newspapers Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Trust % 35.3 45.5 28.5 31.6 34.1 23.4 30.2

Somewhat trust % 48.1 46.0 48.4 50.4 52.2 56.0 44.3


Mistrust % 5.3 2.7 6.5 5.6 6.0 4.3 12.7

Unsure % 1.8 .8 2.1 2.4 .0 4.9 2.8


Vote Profile


Question - Broadcast TV Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Trust % 31.6 42.3 27.4 24.5 31.8 12.1 27.2

Somewhat trust % 47.7 44.1 44.7 58.9 60.4 51.0 42.8

Somewhat mistrust % 11.6 8.2 16.7 10.3 .0 20.5 11.0

Mistrust % 7.6 3.6 10.4 6.3 7.8 7.7 17.0

Unsure % 1.6 1.8 .7 .0 .0 8.6 2.1





Page 5


Vote Profile


Question - Radio Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Trust % 33.3 41.0 27.1 31.0 30.9 16.0 38.5

Somewhat trust % 51.1 48.7 52.3 55.1 59.3 59.5 39.7


Mistrust % 3.4 2.4 3.7 1.6 7.8 3.9 8.2

Unsure % 2.9 3.2 1.7 2.2 .0 8.5 3.8


Vote Profile


Question - Online news (not

affiliated with a newspaper or

broadcast organization)

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Trust % 5.3 4.2 5.0 6.9 11.7 4.2 5.7

Somewhat trust % 28.8 27.2 33.9 26.4 30.9 32.0 21.4


Mistrust % 30.5 37.1 23.5 34.7 23.5 19.0 28.0

Unsure % 5.4 3.6 6.7 3.8 6.9 10.6 7.7





Page 6

Vote Profile

Canada 2017-05 Liberal Party

Conservative

Party NDP Bloc Québécois Green Undecided

Question - As you may know,

one third of journalism jobs

have disappeared in Canada

since 2010, largely because

companies are buying more

advertising online rather than

in newspapers or on TV and

radio. Which statement is

closest to your own view:

[ROTATE]

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

The loss of jobs is just the

inevitable result of

technological change and

nothing can be done about it.

% 33.9 27.8 54.2 18.2 24.6 34.5 28.8

Quality journalism is important

for the future of our

democracy. The federal

government should take steps

to address the decline of

journalism jobs.

% 58.2 64.8 37.0 76.2 73.1 49.3 62.3

Unsure % 8.0 7.4 8.9 5.7 2.3 16.3 8.8

Vote Profile


Question - Do you think the

quality of local news in your

community is better, the same or

worse compared to 10 years ago?

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Better % 13.6 14.2 16.5 7.4 17.0 13.4 13.3

The same % 35.1 35.4 38.2 32.7 52.0 19.0 32.8

Worse % 43.5 43.2 39.9 47.8 30.9 52.6 46.7

Unsure % 7.7 7.2 5.4 12.1 .0 15.0 7.2





Page 7

Vote Profile


Question - Do you care,

somewhat care, somewhat not

care or not care that there are

fewer journalists in Canada to

help create quality news?

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Care % 46.4 56.0 30.9 53.6 28.2 45.4 50.4

Somewhat care % 35.2 32.0 37.4 34.8 48.9 44.3 29.9

Somewhat not care % 9.6 7.0 13.3 7.6 14.8 7.6 11.5

Not care % 8.1 4.6 18.1 2.4 5.2 2.7 7.0

Unsure % .7 .4 .3 1.6 2.9 .0 1.2

Vote Profile


Conservative


Question - Given the choice,

would you prefer that the

Government of Canada be

active in supporting local news

or that it do nothing and allow

the free market to decide the

future of local news? [ROTATE]

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Be active in supporting local

news

% 54.2 62.1 29.5 71.4 60.4 60.8 58.5

Allow the free market to

decide the future

% 32.4 25.2 58.3 15.1 30.9 21.9 21.8

Unsure % 13.4 12.7 12.2 13.5 8.7 17.3 19.7





Page 8


confidence to 7 meaning very high trust and confidence: [RANDOMIZE]

Vote Profile


Conservative


Question - Cable companies Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Mean 3.2 3.4 3.3 2.9 4.0 2.7 2.8

Very low trust and confidence

(1)

% 19.8 15.7 17.8 25.2 6.1 30.2 31.6

2 % 15.7 15.9 13.9 18.6 10.9 18.7 15.4

3 % 19.8 20.6 18.9 22.4 23.7 17.8 13.2

4 % 15.4 17.9 16.0 8.3 18.8 11.5 18.2

5 % 18.5 17.8 21.6 19.1 18.5 15.1 13.2

6 % 5.5 6.6 4.9 2.9 20.2 3.5 2.8

Very high trust and confidence

(7)

% 1.5 2.2 1.4 1.1 1.8 .0 .9

Unsure % 3.8 3.3 5.5 2.4 .0 3.3 4.7



Vote Profile


Conservative


Question - Cable companies Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Low trust and confidence (1-3) % 55.3 52.2 50.6 66.2 40.7 66.7 60.1

Average trust and confidence

(4)

% 15.4 17.9 16.0 8.3 18.8 11.5 18.2

High trust and confidence (5-7) % 25.5 26.6 27.8 23.1 40.5 18.6 16.9

Unsure (77) % 3.8 3.3 5.5 2.4 .0 3.3 4.7





Page 9



Vote Profile


Conservative


Question - Private

broadcasters

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Mean 3.7 3.8 3.9 3.1 4.2 3.2 3.5


(1)

% 12.1 11.2 8.9 19.5 .0 19.8 11.2

2 % 13.4 12.7 8.5 21.3 17.0 11.5 16.7

3 % 16.7 16.6 16.5 15.3 10.8 20.0 21.2

4 % 19.6 18.7 23.0 18.1 24.9 14.7 16.2

5 % 18.4 20.3 19.9 13.2 19.9 15.0 17.8

6 % 10.0 11.0 12.0 4.7 20.2 7.0 7.8


(7)

% 3.9 4.9 3.7 3.9 1.8 1.6 2.2

Unsure % 5.9 4.6 7.5 4.0 5.5 10.3 6.8



Vote Profile


Conservative


Question - Private

broadcasters

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87



(4)

% 19.6 18.7 23.0 18.1 24.9 14.7 16.2


Unsure (77) % 5.9 4.6 7.5 4.0 5.5 10.3 6.8





Page 10



Vote Profile


Conservative


Question - The Canadian

government

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Mean 4.4 5.1 3.4 4.5 3.9 4.1 4.0


(1)

% 11.1 1.8 25.2 7.2 10.6 12.1 12.4

2 % 6.3 1.7 11.1 7.1 6.4 4.1 9.6

3 % 10.2 8.0 14.0 6.7 14.2 15.9 7.8

4 % 17.7 16.6 13.5 22.0 32.1 15.2 22.7

5 % 24.0 28.7 15.6 25.7 22.0 30.6 24.1

6 % 18.0 25.2 9.5 21.3 14.7 12.8 13.7


(7)

% 10.1 17.2 7.5 6.5 .0 4.1 5.0

Unsure % 2.6 .8 3.6 3.5 .0 5.2 4.6



Vote Profile


Conservative


Question - The Canadian

government

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87



(4)

% 17.7 16.6 13.5 22.0 32.1 15.2 22.7


Unsure (77) % 2.6 .8 3.6 3.5 .0 5.2 4.6





Page 11



Vote Profile


Conservative


Question - CRTC Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Mean 5.0 5.4 4.4 5.0 5.0 4.8 4.7


(1)

% 4.1 1.1 8.0 3.4 .0 5.4 6.9

2 % 5.2 1.9 8.8 6.4 4.6 2.7 7.5

3 % 8.3 5.8 11.3 6.2 14.8 12.7 8.0

4 % 14.6 13.9 17.5 13.1 10.3 13.9 13.2

5 % 20.5 22.1 19.1 19.0 23.2 22.0 18.6

6 % 21.8 25.0 16.3 25.4 21.9 14.9 23.8


(7)

% 19.1 26.2 13.6 17.6 16.2 16.8 12.8

Unsure % 6.4 4.0 5.6 8.9 9.0 11.6 9.3



Vote Profile


Conservative


Question - CRTC Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87



(4)

% 14.6 13.9 17.5 13.1 10.3 13.9 13.2


Unsure (77) % 6.4 4.0 5.6 8.9 9.0 11.6 9.3





Page 12



Vote Profile


Conservative


Question - CBC/Radio-Canada Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Mean 5.3 6.0 4.1 5.7 5.0 5.5 5.5


(1)

% 6.8 .7 18.6 4.6 5.5 .0 4.9

2 % 4.6 2.3 8.8 2.4 6.3 6.3 2.8

3 % 5.4 2.8 9.9 2.8 5.5 8.7 4.3

4 % 9.0 7.2 12.3 6.9 16.0 6.8 9.1

5 % 13.9 12.1 13.7 15.0 24.5 12.2 16.8

6 % 22.9 25.0 17.4 28.1 20.4 29.4 18.0


(7)

% 35.1 49.5 14.8 39.5 21.8 30.1 40.0

Unsure % 2.2 .3 4.5 .7 .0 6.6 4.2



Vote Profile


Conservative


Question - CBC/Radio-Canada Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87



(4)

% 9.0 7.2 12.3 6.9 16.0 6.8 9.1


Unsure (77) % 2.2 .3 4.5 .7 .0 6.6 4.2





Page 13



Vote Profile


Conservative


Question - Netflix Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Mean 2.6 2.5 2.7 2.6 3.0 2.4 2.7


(1)

% 29.7 29.5 28.1 29.8 26.2 37.0 31.6

2 % 18.0 20.6 18.0 19.4 11.6 12.9 11.0

3 % 13.6 13.8 13.0 11.9 15.1 17.5 15.1

4 % 13.4 13.0 15.9 9.9 14.1 10.3 16.1

5 % 8.3 6.7 8.0 12.2 16.8 5.2 7.0

6 % 1.9 2.0 1.8 1.7 4.6 .0 2.8


(7)

% 2.1 1.8 2.3 1.9 .0 3.3 2.9

Unsure % 12.9 12.7 12.8 13.2 11.6 13.8 13.5



Vote Profile


Conservative


Question - Netflix Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87



(4)

% 13.4 13.0 15.9 9.9 14.1 10.3 16.1


Unsure (77) % 12.9 12.7 12.8 13.2 11.6 13.8 13.5





Page 14



Vote Profile


Conservative


Question - Other internet

broadcasters

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Mean 3.0 2.9 3.1 2.8 3.4 2.6 3.2


(1)

% 20.9 18.8 20.3 24.6 16.5 29.0 20.8

2 % 16.1 18.9 14.1 17.8 9.5 19.1 7.5

3 % 16.6 18.4 15.2 12.9 17.4 17.8 19.3

4 % 21.7 21.1 25.0 19.9 23.6 13.2 22.3

5 % 9.8 9.8 10.3 9.4 19.0 7.3 6.3

6 % 3.0 2.6 2.7 2.0 1.8 4.2 6.8


(7)

% 1.3 .9 2.1 .4 2.3 .0 3.0

Unsure % 10.7 9.6 10.2 12.9 9.9 9.2 13.8



Vote Profile


Conservative


Question - Other internet

broadcasters

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87



(4)

% 21.7 21.1 25.0 19.9 23.6 13.2 22.3


Unsure (77) % 10.7 9.6 10.2 12.9 9.9 9.2 13.8





Page 15

Vote Profile


Question - Which of the

following potential future

paths for the CBC would you

prefer:[RANDOMIZE]

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Increase funding from the

Government of Canada to the

CBC so it could go

substantially ad free on TV, as

it does on radio

% 36.2 36.6 13.7 57.9 58.8 47.6 45.3

Freeze funding for the CBC

and eliminate its ability to sell

television and online

advertising which would lead

to reduced programming and

content

% 9.7 3.4 24.8 3.1 5.5 4.8 6.2

Continue to have the CBC sell

television and online

advertising to help fund

programming and content

% 48.8 55.7 56.4 32.6 25.8 44.6 40.0

Unsure % 5.4 4.2 5.2 6.4 9.8 3.0 8.5

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Conservative


Question - As you may know,

the CRTC regulates

broadcasting in Canada. Which

of the following statements is

closer to your own view?

[ROTATE]

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

The CRTC should ensure that a

majority of programs offered

by Canadian broadcasters are

Canadian in origin

% 51.5 53.3 29.6 64.8 89.7 72.8 56.3

It doesn’t matter whether

Canadian broadcasters offer a

majority of programs that are

Canadian in origin

% 35.9 32.4 59.3 22.0 6.3 19.7 27.9

Unsure % 12.6 14.3 11.1 13.2 4.0 7.5 15.8





Page 16


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Question - Now that virtually all

private news media in Canada

are owned by only a few large

corporations it is more

important than ever to have a

strong and vibrant CBC.

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Agree % 66.7 77.6 39.6 81.6 74.9 73.2 70.8

Somewhat agree % 19.0 17.6 26.0 12.9 15.6 17.0 17.4

Somewhat disagree % 3.6 1.8 7.8 2.1 .0 4.0 1.3

Disagree % 8.4 .6 24.0 1.9 6.4 2.4 9.2

Unsure % 2.3 2.4 2.6 1.4 3.1 3.4 1.2


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Question - We have to make

sure that the board appointees

of the CBC are picked in a non-

partisan, transparent, open way

by people who have the

interests of the CBC and Radio

Canada and the interests of the

Canadian public top of mind.

Not the narrow partisan

interests of one political party

or another, whether or not that

party happens to be in

government.

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Agree % 79.7 83.8 73.7 83.5 83.4 71.1 78.8

Somewhat agree % 14.5 13.3 18.3 10.6 11.2 20.1 13.3

Somewhat disagree % 1.6 1.5 1.4 1.6 3.2 3.6 1.3

Disagree % 1.4 .3 3.3 1.3 .0 .0 1.4

Unsure % 2.7 1.1 3.4 3.0 2.3 5.3 5.2





Page 17


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Question - The CBC plays an

important role in strengthening

Canadian culture and identity

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Agree % 68.1 80.0 42.3 79.0 68.0 72.4 75.5

Somewhat agree % 20.1 17.4 26.5 15.7 20.6 21.7 17.7

Somewhat disagree % 2.3 1.1 5.7 1.2 1.8 .0 1.2

Disagree % 7.8 .3 22.5 1.9 9.5 4.3 5.6

Unsure % 1.7 1.2 3.0 2.1 .0 1.6 .0

Vote Profile


Question - Assume for a

moment that your federal

Member of Parliament asked for

your advice on an upcoming

vote in the House of Commons

on what to do about CBC

funding. Which of the following

three options would you advise

him/her to vote for?

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Maintain funding % 38.7 41.9 33.8 38.4 63.5 35.1 33.0

Increase funding % 42.8 51.5 20.4 53.0 21.8 58.2 56.2

Decrease funding % 14.0 2.3 40.9 4.4 8.7 4.0 6.3

Unsure % 4.5 4.3 4.9 4.2 6.0 2.7 4.5





Page 18


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Question - Local TV news is

valuable to me

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Agree % 74.2 76.6 71.1 74.8 77.3 78.1 68.4

Somewhat agree % 14.8 13.2 15.8 17.1 11.3 10.8 17.8


Disagree % 5.1 3.8 7.2 5.6 .0 3.3 6.6

Unsure % 1.5 1.6 .9 .6 .0 3.0 3.7


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Question - My federal member

of parliament should work to

keep local broadcasting strong

in my community

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Agree % 70.3 77.0 53.8 76.3 92.5 76.4 68.8

Somewhat agree % 17.2 15.5 20.5 15.2 4.3 14.9 24.5


Disagree % 5.6 2.3 14.8 2.7 .0 1.6 1.6

Unsure % 2.9 1.7 3.1 4.6 .0 5.3 3.0





Page 19

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Question - Would you say that

the CBC’s independence as a

broadcaster has increased,

decreased, or stayed the same

over the past four years?

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

Increased % 14.8 20.5 13.0 11.5 .0 10.4 13.2

Decreased % 36.4 26.3 42.6 40.4 61.5 37.0 39.3

Stayed the same % 32.2 38.4 26.7 32.5 25.8 29.3 28.3

Unsure % 16.6 14.8 17.7 15.6 12.7 23.3 19.2

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Conservative


Question - Thinking specifically

about the CBC, which of the

following two statements is

closer to your own opinion?

[ROTATE]

Total Unwgt N 1000 367 275 170 39 58 91

Wgt N 1000 365 277 171 38 62 87

The Prime Minister’s power to

appoint the CBC President and

Board of Directors gives the

government too much

influence

% 53.9 41.7 67.7 54.5 65.6 53.7 55.6

The CBC is independent and it

doesn’t matter who appoints

the Board of Directors and

President

% 25.8 33.6 16.4 24.8 29.3 23.6 25.2

Unsure % 20.2 24.7 15.9 20.8 5.1 22.7 19.1


Trust in news sources and opinions on the CBC

Government & Nonprofit

Transcript of Trust in news sources and opinions on the CBC