Trust Content and The Future of Social Media

THE RISE OF

#TRUSTCONTENT

@JASONKEATH

@JASONKEATH

Podcasting

Snapchat

Livestreaming

Facebook Video

#TRUSTCONTENT#TRUSTCONTENT

THESE TRENDS MATTER

TIME SPENT EACH DAY BY SOCIAL MEDIA TEAMS

70% of Social Teams Hiring This Year Plan To Hire Content Focused Roles

Source: socialfresh.com/future

@JASONKEATH #TRUSTCONTENT

Content Marketing Has Become An Essential Tool For The Modern Digital Marketer


THE QUESTION…

IS THAT CONTENT WORKING?

@JASONKEATH #TRUSTCONTENT#TRUSTCONTENT

11 Hours A Day


84% of Millennials Don’t Trust Advertising


1. Pay to Play

2. Better Audience Connection


2 SOLUTIONS

TRUST CONTENT

n. Media that allows you to spend more time and more meaningful moments with your audience.

@JASONKEATH / #TRUSTCONTENT

#TRUSTCONTENT

STOP chasing traffic, reach, likes.

START chasing trust, loyalty, moments.


STEP BY STEP

1. Narrow The Audience

2. Choose A Channel

3. Human First Content

4. Create Content Templates


STEP BY STEP

NARROW THE AUDIENCE

Customers

Qualified Leads

Fans


NARROW THE AUDIENCE

Longer CLV

Upsells

Product Feedback

Word of Mouth


BENEFITS OF MARKTING TO CUSTOMERS

From Like to Love.


CHOOSE A CHANNEL

Goals

Audience

Resources

Skills


CHOOSE A CHANNEL

t


PODCAST

HUMAN FIRST CONTENT

It’s much easier for a person

to be human than a brand.


being human can be AWKWARDbut is always more interesting

Being human also means connecting your audience to each other.


CREAT CONTENT TEMPLATES

Problem Solving Series

Behind The Scenes

Expert/Customer Interviews

Research


CONTENT TEMPLATES

The Future of Social Marketing Reportsocialfresh.com/future


THE RISE OF

#TRUSTCONTENT

Q&A

@JASONKEATH

Business